Twitter (X) Follower Segmentation!

by Altug Altug

Twitter User Quiz 2

Which age group uses Twitter the most?

A) 18-25
B) 25-34
C) 34-41
D) 41-52

Do you have enough demographic insights about your Twitter followers? It is crucial to define a successful strategy!

If you behave like all Twitter users are just one solid group, you will fail! They are segmented by age, gender, language, location, etc. All these sub-groups have different needs, behaviors, preferences, dislikes, and interests. Therefore, if you can have a Twitter follower segmentation, you will be successful in your Twitter strategy!

This approach allows you to categorize your followers into groups based on various criteria, enabling targeted and personalized communication. To do this, you need advanced filters on Twitter! Only then you can segment your followers into sub-groups successfully!

Advanced Filters

Button with Filter Icon Access Advanced Twitter Filters

On Circleboom, you can segment your Twitter (X) followers by:

  • Demographics (Gender, language, age, location)
  • Words in their profiles, bios
  • Follower and Friends numbers
  • Verification status
  • Twitter join date
  • Profile photos (if they have or not; eggheads)
  • Fake accounts
  • Inactive accounts
  • Bot accounts
  • Post (tweet) numbers

Why segment your Twitter followers?

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Targeted Communication: Tailor your messages to specific segments for higher engagement and relevance.
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Improved Engagement: Personalized content is more likely to resonate with your audience, leading to better interaction rates.
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Enhanced Campaigns: Segmentation helps you design and implement more effective marketing campaigns by addressing different audience groups' unique needs and interests.
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Data-Driven Insights: Understanding your audience's preferences and behaviors can inform your marketing strategy.
Key Criteria for Segmentation

Key Criteria for Segmentation

Demographics

Age, gender, location, and language.

Interests

Hobbies, preferred content topics, and hashtags.

Engagement Levels

Frequency of interactions and types of engagements (likes, retweets, comments).

Influence

Number of followers, activity levels, and reach.

Behavioral Data

Purchase history, website visits, and content consumption patterns.

Tools and Features for Effective Follower Segmentation

Circleboom's Twitter Management Tool

Circleboom's Twitter Management Tool offers a comprehensive suite of features to help you efficiently manage and segment your Twitter followers.

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Advanced Search Filters: Circleboom's advanced search filters allow you to find and segment followers based on keywords, hashtags, location, and more. This feature lets you identify specific audience groups interested in your content or industry.
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Follower Analytics: Get detailed insights into your followers’ demographics, interests, and engagement levels. This data is crucial for creating accurate segments and tailoring your content strategy accordingly.

Circleboom Twitter iOS App

Twitter List Manager

Circleboom's Twitter List Manager is essential for organizing and segmenting your followers.

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Create and Manage Lists: Group your followers into different lists based on the segmentation criteria you’ve identified. For example, you can create lists for potential customers, industry influencers, or highly engaged followers.
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Custom Lists: Easily manage and update your lists as your follower base grows and changes. This flexibility ensures your segments remain relevant and up-to-date.
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Large accounts amass millions of followers by recognizing their community as diverse segments rather than a single entity.
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Don't wait to experience unprecedented growth. Discover new segmented content for subgroups, unveil new product offerings, and create hyper-targeted campaigns. This is just the beginning of what you can achieve by grouping your followers based on demographics.

How to Precisely Segment Your Audience

  • Use a range of filters to categorize your followers:
  • Demographics: Location, gender, occupation, age, language
  • Profile Content: Words in their profile
  • Engagement Metrics: Follower count, last active date, the date they followed you, the date you followed them
  • Discovery Sources: From Search & Explore, verified accounts
  • Profile Details: Profile photo presence
  • Engagement Patterns: Lists and posts

Strategize with Powerful Filters

Maximize your growth by leveraging these powerful filters to answer critical questions about your followers:

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Hyper-Targeted Messaging: Categorize selected followers into lists and engage them with impactful, hyper-targeted messaging.
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Data Export: Export data to Excel and CSV for high-ROI, split-tested ad campaigns.
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Content Categorization: Use Pipelines to test content ideas and discover new product opportunities.
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Event Invitations: Invite followers to live events using location targeting to reach the most ideal prospects.
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Influencer Identification: Identify the perfect influencers within your community for potential collaborations.

Exclusive to Cirleboom Members

This is available for X (formerly Twitter) users with Circleboom plans. Explore the full potential of your follower base and take your growth to new heights.

Here is a simple guide,

#1 Login to Circleboom Twitter.

You get one in seconds if you don't have a Circleboom account yet!

If you haven't connected your Twitter account to Circleboom yet, you can quickly authorize Circleboom Twitter with it.

Connect with Twitter

02 Navigate to the left and find "Followers." Then, click on "All My Followers". Then, you can apply filters. For example, show only verified followers. You can select them and create your Twitter lists with Circleboom's Twitter List Manager.

03 Come back to the dashboard and find "Search." Then, you should select "Account Search" to search for someone's followers and friends with Circleboom.

04 Lastly, On the dashboard, click "Search" again and then "Smart Search. I typed the term "gaming." Circleboom will list Twitter accounts related to gaming. This is a very easy method for following the latest industry updates.

Then, I can choose some gaming-related Twitter accounts and create Twitter lists for me!

Twitter Account Analysis

The Twitter Account Analysis tool by Circleboom provides in-depth analytics on your followers and their activities.

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Engagement Metrics: Analyze the engagement metrics of your followers to identify the most active and influential users. This information can help you prioritize which segments to focus on for specific campaigns.
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Content Preferences: Understand the types of content that resonate most with each segment. Use this insight to create targeted content that drives higher engagement rates.

Find "User Analytics" on the left hand.

Then, please continue with "Friend Characteristics" from the drop-down menu.

The Friend Characteristics chart shows the percentage of inactives, fakes/spammers, verified accounts, and overactives among your Twitter Friends.

Get your full Twitter following analysis!

You can also download and save the Twitter following analysis chart in PNG, JPG, SVG, and PDF file formats. If you prefer, you can get it printed out directly either.

How can I find out the exact date that I started following someone on Twitter / X?
In this article, we will explore why people might want to check the follow date and discuss whether it is possible to track this exact date.
Circleboom Blog - Social Media MarketingAltug Altug

Practical Steps for Follower Segmentation

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Identify Your Goals: Define what you want to achieve with your segmentation strategy. Are you looking to increase engagement, drive traffic, or boost sales?
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Collect Data: Use Circleboom’s tools to gather data on your followers. Pay attention to demographic information, engagement metrics, and content preferences.
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Create Segments: Based on the collected data, create distinct segments. For example, you might have segments for highly engaged users, potential customers, and industry influencers.
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Tailor Your Content: Develop content strategies for each segment. Ensure your messages are relevant and personalized to each group's interests and behaviors.
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Monitor and Adjust: Review your segments' performance regularly and adjust your strategies as needed. Use Circleboom’s analytics tools to track the effectiveness of your segmentation efforts.

Real-Life Example

Imagine you run a tech blog and use Circleboom to segment your Twitter followers. Here’s how you might do it:

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Tech Enthusiasts: Followers who frequently engage with tech-related content. Share in-depth articles, product reviews, and industry news with this group.
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Industry Influencers: Users with a considerable following and significant influence in the tech industry. Engage with them through personalized messages, collaboration offers, and exclusive content.
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Potential Customers: Followers who have shown interest in your products or services. Use targeted promotions, special offers, and product updates to convert them into customers.

Conclusion

Twitter follower segmentation is a powerful strategy for enhancing social media marketing efforts. Circleboom’s advanced tools and features allow you to effectively segment your audience, create targeted content, and achieve higher engagement rates. Start leveraging these insights today to take your Twitter marketing to the next level.

For more information on how Circleboom can help you manage and grow your Twitter presence, visit the following links:

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