Does TikTok or YouTube Pay More?

As a TikTok content creator, I’ve always enjoyed sharing engaging videos and connecting with my audience. Earning money through TikTok’s Creator Fund and live gifts was exciting, but it made me wonder: does YouTube pay more?

Learn how much Millie gets from YouTube for 7 million views ⬇️

A Reddit user made this comment under the question, "How much does YouTube actually pay?"

It depends on the video and audience.

How much money do your viewers have? How close are they to buying something? Is the thing they might buy expensive with high margins?

If you post a video about dropshipping through Shopify, course makers will run ads against your video. They may be selling their course for $2,500 with 99% profit margin. You have viewers who are already looking for the thing the advertiser is selling the solution to. So you might get $50-100 CPM on that video.

Contrast that with a prank video. It’s generally appealing so there’s no specific audience to target. Also, most people won’t be in a buying mood watching this video. Here you might get <$3 CPM. Possibly <$1.

Also, audience location plays a huge roll in CPM/RPM. The same video may get a $15 CPM when views are coming from USA but drop to $2 if views start coming from India.

To satisfy my curiosity, I dived into comparing monetization on YouTube and TikTok to uncover which platform is more lucrative for creators.

Here’s what I found.

TikTok vs. YouTube: How Do They Pay Creators?

TikTok’s Monetization Model

TikTok offers several ways to earn money, including:

🔹 Creator Fund: TikTok pays creators based on views, engagement, and other factors. While promising, the payouts per view are generally smaller compared to YouTube.

🔹 Gifts and Tips: During live streams, followers can send virtual gifts, which can be converted into real money.

🔹 Brand Deals and Sponsorships: TikTok is a hotspot for brands looking to engage younger audiences, opening up lucrative sponsorship opportunities.

YouTube’s Monetization Model

YouTube provides multiple income streams for creators:

🔸 Ad Revenue: YouTube’s Partner Program shares ad revenue with creators, often paying more per view than TikTok.

🔸 Memberships and Super Chats: Viewers can support creators through memberships or live stream donations.

🔸 Sponsorships and Affiliate Marketing: YouTube’s long-form content allows for deeper integrations with brands.

Is it possible to monetize a YouTube channel with faceless videos?

At first, most people don't prefer to show their faces on videos they upload on YouTube, but they are not sure if they can monetize these channels.

Here is the proof that you can make money from YouTube with faceless videos ⬇️

Which Platform Pays More?

From my analysis, YouTube typically pays more for views due to its robust ad revenue system. Creators often report higher CPMs (cost per thousand views) on YouTube compared to TikTok.

However, TikTok has its own advantages:

➡️ Gifts and tips allow creators to earn directly from their most loyal fans.

➡️ Sponsored content on TikTok can be highly lucrative, especially for viral creators.

Ultimately, YouTube’s long-term earning potential for views edges out TikTok’s Creator Fund. Yet, TikTok’s real-time monetization through live gifts and its viral nature provide unique earning opportunities.

Realizing the Power of Dual Platform Strategy

While comparing the two platforms, I had an epiphany: why not use the same video content to earn from both YouTube and TikTok?

The idea seemed efficient, but managing content across multiple platforms felt overwhelming.

This is where Circleboom Publish came into the picture.

Using Circleboom Publish to Share Content on Both Platforms

Circleboom Publish is a game-changer for content creators like me. It allows you to manage all your social media accounts from a single dashboard. With this tool, I started scheduling my videos on TikTok and YouTube simultaneously with just one action.

This not only saved time but also maximized the reach and earning potential of each video.

One of the standout features of Circleboom Publish is its ability to analyze the best times to post for higher engagement.

By scheduling my content during these peak times, I noticed a significant boost in views and interactions, which ultimately increased my earnings on both platforms.

Here’s a step-by-step guide to using Circleboom Publish for sharing your TikTok videos:

Step#1: Open your browser and land on Circleboom Publish.

If you still don't have an account, you can create one with a few clicks.

Step #2: On the first page, you'll find options for Twitter, Facebook, LinkedIn, Google My Business, Instagram, Pinterest, Threads, YouTube Shorts and TikTok.

You can link your accounts to the Circleboom Publish dashboard to schedule posts on your TikTok and YouTube.

Step #3: After clicking "TikTok Specific" you can start posting TikTok.

Step #4: Then upload your TikTok to ''Media Bar''.

Step 5: To share TikTok on your TikTok and YouTube accounts simultaneously, select the accounts you have previously connected to.

Connect to other accounts if you want to share the same video on Instagram and Facebook.

Step #6: Enter your caption.

Now, you can easily share your post on both YouTube and TikTok by clicking ''Post Now''.

Or you can schedule it to share the best times to get more engagement.

Conclusion: Maximize Your Earnings by Leveraging Both Platforms

While YouTube generally pays more for views, TikTok offers unique monetization streams that can’t be ignored.

By using tools like Circleboom Publish, content creators can efficiently manage and maximize their presence on both platforms, ensuring they make the most out of every piece of content.

So, if you’re a creator looking to expand your reach and earnings, start scheduling your videos on both YouTube and TikTok today. And don’t forget to schedule your posts for peak times to get the engagement (and revenue) you deserve!