How do I target age groups on Twitter Ads?

by Arif Akdogan

You can get to the article directly, or find out a perfect tip about Twitter Ads ⬇️

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Twitter Ads is expensive. But, still, there are ways to cut the expenses. One is hyper-targeting. If you know the target audience well, you can show your Twitter Ads only to these people, and don't lose money for irrelevant audience. Who can be the best audience for your ads? The followers of your competitors? Yes, they can! So, if you can find and export the followers of competitors and add them to your Twitter Ads, you can create hyper-targeted ads with fewer expenses.

Targeting the right audience is crucial for the success of any advertising campaign. Let me share my journey of learning to effectively target age groups on Twitter Ads, which can be a game-changer for your business.

Understanding Twitter Ads

When I first started using Twitter Ads, I was a bit overwhelmed by the various formats available. There are Promoted Tweets, Promoted Accounts, and Promoted Trends. Each format has its unique benefits.

Promoted Tweets appear in the feeds and search results of users who don’t follow you yet, giving your content a broader reach. Promoted Accounts help grow your follower base, and Promoted Trends can create buzz around specific events or product launches.

The key benefit I found with Twitter Ads is their ability to reach precise demographics, ensuring my message gets to the right people. This precision targeting is particularly useful when trying to reach specific age groups.

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If you're new to using Twitter for marketing, these tips will give you a head start. ⬇️
Twitter Marketing Tips For Beginners
Without wasting your time, let’s head straight into some powerful twitter marketing tips that will definitely help you as a beginner.
Circleboom Blog - Social Media MarketingKevin O. Frank

Setting Up a Twitter Ads Campaign

My journey began by setting up a Twitter Ads account. Once I logged in, I was greeted with an intuitive interface that made it easy to create and manage campaigns. Here’s how I did it:

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Create a Twitter Ads Account: I visited the Twitter Ads website and signed up. It was straightforward and required basic information.
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Navigate the Interface: I took some time to familiarize myself with the dashboard. This is where I would create and monitor my ads. It includes sections for campaign creation, audience targeting, budget setting, and performance tracking.

Creating Age-Specific Audiences

Twitter Ads Campaign Creation

With a clear understanding of my target age group, I moved on to creating age-specific audiences in Twitter Ads.

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Go to Audience Creation: In the Twitter Ads dashboard, I navigated to the audience creation section.
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Select Age Range: I chose the age range that aligned with my target audience. Twitter Ads allows combining age targeting with other demographic factors like location, interests, and behaviors for a more precise audience.
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Combine Demographic Factors: To enhance targeting, I combined age with other factors. For example, I targeted 18-34-year-olds interested in fitness or 35-44-year-olds who follow business news.

Going Beyond Age: Analyzing Other Key Demographics

While choosing the right age group is crucial, I quickly realized that targeting just by age wasn't enough. I needed to understand other parameters such as location, gender, and language to truly optimize my Twitter Ads campaign.

Twitter Analytics provided basic demographics but fell short in delivering detailed information on location, gender, and language. This limitation made it challenging to create a highly targeted campaign.

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By analyzing your followers, you can easily reach your potential target audience.
The best followers analyzer for Twitter
Want to turn your Twitter follower count into a powerful community? Then it’s time to start using a Twitter follower analyzer.
Circleboom Blog - Social Media MarketingFatih Kemal Oksuzoglu

To bridge this gap, I turned to Circleboom Twitter Tool. Circleboom offered a more comprehensive analysis of my followers, giving me in-depth insights into their location, gender, and language preferences. This additional data was instrumental in refining my audience targeting strategy.

By leveraging Circleboom's detailed analytics, I could tailor my campaigns more effectively by analyzing my followers, ensuring my ads resonated with the right people across multiple demographic dimensions.

Analyze your Twitter followers with Circleboom!

By analyzing my existing followers and shaping my ads according to this demographic, I can more easily reach my potential audience.

Dive into demographics

With Circleboom, you can view the following demographics of your Twitter followers:

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You can also see a global view of your Twitter audience's geographical distribution.
  • The time zones of your followers.

This paints a basic picture: Are you attracting mostly students in your city? Young professionals across the globe? Or are you reaching the correct people for your female attire brand? Should you even keep on tweeting in English or consider creating content in different languages?

Learn what and when to tweet

Two more very important insights on your followers are also available on Circleboom: The interest cloud of your followers and your personalized best times to tweet.

With the interest cloud feature of Circleboom, you'll know what your Twitter audience is talking about. Hence, you become able to post pinpoint your tweets depending on what's resonating within your followers.

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And when it comes to the best time to tweet, I'm sure you've seen a lot of articles telling you it's some specific hour of a day on a random week. Something like "5 pm on Wednesday", you know.

But Circleboom revolutionizes this. By analyzing when your followers are active the most, it actually tells you when would be the best time for your tweets to get the highest engagement possible. That's why it's called "your personalized best times to tweet".

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Finding the best time to tweet is crucial for higher engagement

You can read more on the timing of your tweets here:

How to determine your “Best Time to Post” on Twitter!
Let’s find out how to find your user-specific best time to post on Twitter! Circleboom gives you the chance to maximize your impressions and engagement on Twitter!
Circleboom Blog - Social Media MarketingFatih Kemal Oksuzoglu

Crafting the Perfect Ad for Each Age Group

Tailoring ad content to different age groups made a significant difference in my campaign’s effectiveness.

Language and Tone: I used language and tone that resonated with each age group. Younger audiences preferred casual, trendy language, while older audiences appreciated a more formal approach.
Imagery and Design: I chose images and designs that appealed to the specific age group I was targeting. Vibrant and dynamic visuals attracted younger viewers, whereas more subdued and professional imagery worked better for an older demographic.
Examples: Sharing examples of successful ads targeting different age ranges helped illustrate what works best for each group. This was an eye-opener in understanding the preferences of different age demographics.

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In today's globalized world, you can have followers from all over. But did you know you can find out where they are located?
Is it possible to see Twitter followers by country?
Yes, it is! By leveraging Circleboom’s features, you can better understand your audience and see Twitter followers and friends by country!
Circleboom Blog - Social Media MarketingFuat Zarifoglu

Monitoring and Optimizing Your Campaign

Tracking the performance of age-targeted ads is crucial to ensure they’re effective. Here’s what I did:

Monitor Performance: I used Twitter Ads’ built-in tools to monitor engagement, click-through rates, and conversions. It was important to see how different age groups responded to my ads.
Optimize Based on Data: Based on performance data, I adjusted my campaign. If an ad performed well with a particular age group, I increased the budget for that demographic. Conversely, if an ad wasn’t performing well, I tweaked the content or targeting to see if performance improved.

Conclusion

Targeting age groups on Twitter Ads significantly enhanced the effectiveness of my campaigns. By understanding my audience, creating age-specific ads, and leveraging tools like Circleboom, I ensured my message reached the right people. I encourage you to start experimenting with age targeting on Twitter Ads today and watch your engagement soar! Effective age targeting can make your advertising efforts more efficient, ensuring that your message resonates with the audience most likely to engage with your content and take action.