What is a Business to Business(B2B) Marketing Strategy?

by Harshita Agrawal

Marketing is the distinguishing, unique function of a business. B2B marketing strategies should focus on ways to generate more business and should make your brand visible.

Business to Business marketing involves selling one company’s product or service to another company directly. Unlike B2C buyers, B2B buyers make buying decision on the basis of price and profit potential, rather than popularity, status, and other emotional triggers.

B2B marketing strategies have to focus on embedding your company in the industry, and you have to make your product look like a staple. In today’s hyper competitive environment, to be successful, you need to take full advantage of a wide spectrum of strategies.

Let’s look at the following strategies that will not only help your firm keep up, but help you get ahead.

B2B Search Engine Optimization

Search is a prominent channel for B2B marketing strategies. Because the B2B sales cycle is often longer than consumer-facing cycles, B2B marketers might accommodate prospects with long tail keywords and optimizing for phrases (and with content) that include “[product name] case studies,” “[service name] solution comparisons,” etc.

89% of B2B buyers use the internet during their research processes, so appearing at the top of search engine results is the key to attracting new prospects for your business.

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Conversion Rate Optimization

Converting your website traffic into buyers is important because you don’t want all your spent dollars on advertising wasted. Conversion rate optimization strategies help you boost your ROI and increase revenue.

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Pro tip: Make it easy for buyers to reorder from a list of past purchases. Since most B2B customers tend to order the same products repeatedly, pairing such a feature with effective conversion rate software.

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Referral Marketing

Referral marketing is based on a firm’s reputation for specific expertise. It can have the most powerful effect on any business since no marketing strategy can have a better effect than word of mouth. The brand referrals can generate good business and might also open windows for new opportunities. 17% of expertise-based referrals are made on the basis of interactions on Social Media.

Deliver big on your Promises

Make sure your strategy includes delivering your customer your product or service no matter the circumstances. Be upfront and honest about all your marketing material or else be prepared for the damages you might face in the long run.

Social Media

At last, make a twitter profile of your company and interact with your customers there. Keep posting content related to your business and customers. To be on the spotlight, make sure to tag bloggers, activists and go ahead with the latest trends. To manage your Twitter account, you can use Circlebloom- it has useful features like follow/unfollow tool, tweet scheduling, and analytics to help you manage your Twitter account.

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Conclusion

B2B buyers are demanding a customer-centric purchasing experience that’s relevant, contextual, helpful, human and streamlined. I hope the B2B marketing strategies shared above in the article helped you.

The key here is to maintain quality over quantity and once you have worked on that, align that with above strategies and you shall rise above all. If you have questions regarding any of the B2B marketing strategies, please share with me in the comments below.