Most Paid Beauty Fashion Influencers on Instagram (2024)

The top beauty and fashion influencers earn thousands of dollars per Instagram post. Whether you’re a brand looking for an endorser or an influencer looking for inspiration, these accounts and their earnings are worth knowing.

This article will list the top beauty and fashion influencers, their follower numbers, and earnings per post. You might find it hard to believe, but the prices listed below are their earnings for each social media post. The influencer marketing industry is estimated to hit $16 billion by 2022, and successful influencers are indeed making huge money on the platform.


Most Paid Instagram Beauty Influencers

Here is the list of the most popular and paid Instagram influencers by 2024.

Bella Hadid (@bellahadid)

Niche: Fashion

Number of Instagram followers: 25.4 million

Location: USA

Cost per Sponsored post: $86,300


Emily Ratajkowski (@emrata)

Niche: Fashion

Number of Instagram followers: 23.8 million

Location: USA

Cost per Sponsored post: $80,700

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Chiara Ferragni (@chiaraferragni)

Niche: Fashion

Number of Instagram followers: 17.1 million

Location: Europe

Cost per Sponsored post: $58,300


Candice Swaenpool (@candiceswanepoel)

Niche: Fashion

Number of Instagram followers: 13.5 million

Location: Europe

Cost per Sponsored post: $46,700


Gianluca Vacchi (@gianlucavacchi)

Niche: Fashion

Number of Instagram followers: 12.8 million

Location: Europe

Cost per Sponsored post: $44,600


James Charles (@jamescharles)

Niche: Beauty

Number of Instagram followers: 15.8 million

Location: USA

Cost per Sponsored post: $37,400

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Rosie Huntington-Whiteley (@rosiehw)

Niche: Fashion

Number of Instagram followers: 9.7 million

Location: UK

Cost per Sponsored post: $33,700


Jeffree Starr (@jeffreestar)

Niche: Beauty

Number of Instagram followers: 13.6 million

Location: USA

Cost per Sponsored post: $31,900


Nikkie De Jager (@nikkietutorials)

Niche: Beauty

Number of Instagram followers: 12.2 million

Location: Europe

Cost per Sponsored post: $29,600


Frederico Lucia (@fedez)

Niche: Fashion

Number of Instagram followers: 8.2 million

Location: Europe

Cost per Sponsored post: $28,500


Camila Coelho (@camilacoelho)

Niche: Fashion

Number of Instagram followers: 8.2 million

Location: South America

Cost per Sponsored post: $28,000

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Mariano Di Vaio (@marianodivaio)

Niche: Fashion

Number of Instagram followers: 6.1 million

Location: Europe

Cost per Sponsored post: $21,300


Olivia Palermo (@oliviapalermo)

Niche: Fashion

Number of Instagram followers: 6.1 million

Location: USA

Cost per Sponsored post: $21,000


Zoe Sugg (@zoesugg)

Niche: Beauty

Number of Instagram followers: 9.7 million

Location: UK

Cost per Sponsored post: $18,800


Aimee Song (@aimeesong)

Niche: Fashion

Number of Instagram followers: 5.3 million

Location: USA

Cost per Sponsored post: $18,500


Naomi Giannopoulos (@vegas_nay)

Niche: Beauty

Number of Instagram followers: 7 million

Location: USA

Cost per Sponsored post: $17,100


Bonus:

If you want to be an Instagram influencer, you should know what the best time to post on Instagram is. When you know it, things are going to be easier for you.

Then you can use Circleboom's Instagram scheduler tool to set your Instagram posts for the best times in the future. This will save you time and extra effort.

To end with

All the Instagram accounts listed above are the best in their niche and have some really amazing posts to be inspired by. Have a look at these accounts to learn how to create engaging Instagram posts and grow your followers.  Check out the complete list of rich influencers on Instagram here.

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