Macro influencers and where to find them!

Have you seen the famous Harry Potter sequel? Yeah, macro influencers are also fantastic. They are not just collaborators but strategic partners in creating content and buzz. To work with them as a marketer, on the other hand, has its own advantages and challenges, starting with having to know all about them, including where to find them.

And don't worry—I'll also introduce a helpful tool for finding macro influencers: Circleboom Twitter.

What is a Macro Influencer?

Macro Influencer Definition

A macro influencer is a social media personality who commands a significant following. Though some can be celebrities, they are usually profiles that have risen to prominence through their content and hold sway in specific domains such as lifestyle, tech, or beauty.

How many followers does a Macro Influencer have?

Macro influencer follower count is a key differentiator. Though it is not something clear cut, they are assumed to bridge the gap between the relatability of micro-influencers and the star power of celebrities with a follower base usually between 100,000 and 1 million.

This is important because some also classify influencers above a certain level as macro, but some keep them in between. In other words, world-famous celebrities acting as top-tier influencers, such as Cristiano Ronaldo or Oprah Winfrey, may or may not be included in your list of macro influencers depending on this definition. As brands develop their strategies, they must carefully choose whether to engage micro or macro influencers based on the desired reach and authenticity for their campaigns."

Macro Influencer Examples

Consider Chiara Ferragni, whose fashion-forward posts have earned her millions of followers and a personal brand that’s recognized worldwide. Similarly, Jamie Oliver leverages his culinary skills to influence food trends and healthy eating habits.

Now let's talk about Tunde Omotoye, an immigration consultant with over 500k followers. Have you heard of him? Probably not if you are not interested in migrating to or studying in Canada.

That's actually what distinguishes mega influencers from macro influencers. That's also why it's essential to have more knowledge than being heard of some TV celebs if you're keen on working with macro influencers. And that's why I'll be introducing you to Circleboom Twitter.

Find Macro Influencers with Circleboom

There are many tools out there to find influencers, but the reason why I'll be talking about Circleboom Twitter is that it offers a lot more details and features when compared with most of the tools out there.

It not only lets you identify potential influencers among your followers and friends on Twitter, but it also has a fine influencer search engine for Twitter. Plus, it's safe, reliable, and quite easy to use through a few steps:

Step #1: Log in to your Circleboom Twitter account on your browser.

Then connect your Twitter profile with your Circleboom account.

Step #2: Navigate to the left menu and open the “Search” tab.

Then, proceed by clicking “Find Influencers”.

Step #3: Here, you can type in any keyword and pick the engagement levels of the influencers you'd like to find.

Let's go with the keyword "NFT" to find some NFT promoters.

Step #4: This part is crucial to make it "macro influencer": Adding filters.

Entering the minimum number of followers is the base. But it also lets you filter verified accounts and exclude inactives or newbies. The sky is the limit here.

Step #5: The influencers should be listed after you proceed. Here, you can sort and inspect them, or visit their Twitter profiles to contact them.

You can also add them to your Twitter lists or export these accounts as a CSV file.

After finding Twitter influencers, you can check their other social media accounts and go for a multi-channel collaboration. But if you want to collaborate with influencers more through Twitter, then you should definitely read this article:

Though Circleboom's magic doesn't end here, I know I should not get too excited and stop myself from talking more about it in order not to go off-topic. So if you're interested in the tool and what else it has to offer, you can learn more about it here:

If you've read until here, you're done with the "what" and "how" parts of macro influencers. Now it's time to talk a bit more about "why".  

Macro Influencer Marketing Tips

Macro influencers introduce your brand to audiences beyond traditional advertising. They can connect you with users who fit your customer profile. However, effective macro influencer marketing involves strategic planning and execution. So here are some tips for that:

• Identify influencers whose audience demographics align with your target market. Pick your audience identifiers such as keywords or locations. Then set your expectations. Don't be shooting in the dark, do your homework before jumping in. You might need a few tools for that, though.

• Always check for engagement rates and follow ratios, as a high follower count does not always mean your content will drive sales. This will also help you watch out for possible fake influencers!

• Influencer content often outperforms branded content. But reposting influencer content or using it in Twitter ads (though they are a bit expensive) can yield even better results.

• Some consumers trust influencers more than your branded content, and collaborating with macro influencers can also help build trust for your brand. So instead of one-off campaigns to increase sales for a few weeks, try to foster long-term partnerships for sustained impact.

Benefits of Macro Influencers

The benefits of macro influencers are manifold, but here are some of them:

• Macro influencers introduce your brand to audiences beyond traditional advertising. They can connect you with users who fit your customer profile.
• They bring credibility, a diverse audience, and the potential for significant ROI on marketing campaigns.
• Their endorsements can serve as a powerful tool for brand positioning and reaching target audiences.
• They're usually thought leaders who are capable of inspiring their audiences and driving their trust.
• If your collaboration goes well, there's a chance that they may turn into your brand advocates through a mutualistic relationship.

Micro Influencers vs Macro Influencers

Enough of comparing the macro influencers with the mega ones, right? Let's also talk about the difference between macro and micro influencers.

The micro vs macro influencers debate is a consideration of depth versus breadth. Micro-influencers, with their smaller but highly engaged audiences, offer depth and niche appeal. In contrast, macro influencers provide increased visibility, reaching a vast audience across demographics.

For more info on micro influencers, you might want to read this article:

Note that there will also be huge differences in terms of the budget required. So it's actually a strategic decision for you to make. Maybe you can even come up with a plan that combines the powers of macro and micro influencers, who knows?

Speaking of budgets, how much do you think macro influencers make?

How Much Do Macro Influencers Make?

Remuneration for macro influencers varies based on their niche, follower counts, engagement rates, and campaign complexities. On average, macro influencers can make anywhere from $500 to $50,000 per sponsored post, with top-tier influencers commanding even higher rates.

Though there is not an exact way to tell this and these numbers are just estimates, I'm sure you'll find the following article exciting if you are into learning about Insta-rich people:

Final Words

Macro influencers are invaluable assets in the marketer’s toolkit, offering a blend of authenticity and reach that can elevate brand presence. By understanding the nuances of working with macro influencers and implementing strategic campaigns, you can tap into a powerful conduit for connecting with consumers and driving business outcomes. And if you ever need help while doing so, Circleboom will always be there for you.