I didn't. I mean, I've coordinated some influencer marketing projects in the past, and that's why I decided to share some influencer marketing tips. But you know, it's always good to do some research before a blog post. And that's when I stumbled upon such a fact, making it even more important for me to talk about it.
So let's waste no time, as I'm planning to cover a lot to make it useful regardless of the platform you base your influencer marketing strategy on, like YouTube, TikTok, Instagram, Twitter, and so on.
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A Success Story
In the vibrant city of Los Alamos, nestled amidst the captivating landscapes of New Mexico, a fascinating narrative of successful influencer marketing unfolded. LuminousGlow, a leading beauty brand renowned for its innovative skincare products, sought to amplify its presence among skincare enthusiasts. They partnered with Lily Garcia, a revered lifestyle influencer whose engaging online persona resonated deeply with their target demographic.
Lily, a Los Alamos native boasting a dedicated following of over 100,000 beauty aficionados, embarked on a collaboration with LuminousGlow. Leveraging her influencer prowess, she crafted engaging content that showcased her journey with the brand's skincare regimen. Her authentic reviews shared across Instagram, YouTube, and her blog, struck a chord with her audience, driving a staggering 30% increase in website traffic for LuminousGlow within the first month of the campaign.
The impact didn't stop there. Lily's campaign yielded a remarkable surge in sales, with a notable 25% boost in online purchases attributed directly to her endorsements. Her engaging video tutorials and personalized skincare routines garnered millions of views and contributed to a 15% rise in in-store footfall, demonstrating the tangible influence of her recommendations.
This Los Alamos success story vividly underscores the power of influencer marketing, where the fusion of local influence and strategic collaborations resulted in quantifiable success. The campaign's impressive statistics showcase the genuine impact of leveraging influencer partnerships, offering a testament to the remarkable potential of such associations in amplifying brand reach and driving tangible business outcomes.
The Best Influencer Marketing Tips from LuminousGlow
In a nutshell,
- Define your goals and metrics
- Know how to find the best influencers
- Build a real relationship with your partners
- Create an authentic and engaging content
- Monitor and optimize your influencer campaign
Influencer Marketing Tip 1: Define Your Goals and Metrics
The first step in any influencer marketing campaign is to define your goals and metrics. What are you trying to achieve with your influencer marketing campaign? Do you want to increase your brand awareness, generate leads, drive sales, or improve your reputation? Depending on your goals, you will need to choose the right metrics to measure your success.
For example, if your goal is to increase your brand awareness, you might want to track metrics such as impressions, reach, views, likes, comments, shares, or mentions. If your goal is to generate leads, you might want to track metrics such as clicks, conversions, sign-ups, or downloads. If your goal is to drive sales, you might want to track metrics such as revenue, ROI, or customer lifetime value. Keep in mind that in any case, the use of UTMs is crucial.
Influencer Marketing Tip 2: How to Find Influencers
The next step in your influencer marketing campaign is to find the right influencers for your brand. You also need to decide what kind of influencers you will work with in line with your budget. If you will be dealing with a small niche, then you may consider working with micro-influencers. On the contrary, if you aim to reach vast audiences for an end-user product or service, then you better have a good budget for that too.
Either way, you need to work with influencers who have a relevant and engaged audience that matches your target market. You will also want to work with influencers who have a good reputation, a high level of trust, and a genuine interest in your brand. So how to find influencers matching these criteria?
Find Influencers Through Search Engines
You can simply use search engines such as Bing or Google to find influencers who are talking about topics related to your niche or industry. You can use keywords, hashtags, or phrases to narrow down your search results.
For example, if you are a beauty brand, you can search for keywords such as “beauty influencer,” “makeup tutorial,” or “skincare review”. But let me tell you, I personally never did this as the results coming from here will likely be too broad if not inaccurate or unrelated.
Find Influencers Directly on Social Media Platforms
You can use social media platforms such as Instagram, YouTube, TikTok, or Twitter to find influencers who have a large and loyal following on these platforms. You can use features such as hashtags or recommendations to discover influencers who are creating content related to your niche or industry.
For example, if you are a fitness brand, you can use hashtags such as “#fitness”, “#workout”, or “#fitfam” to find influencers who are posting fitness-related content. Or you can search for content with labels like "morning workout routine" or "body stretching app" to find who produces it, possibly leading you to some influencers.
Find Influencers via Influencer Marketing Platforms
Using influencer marketing platforms such as Aspire or Creator.co is also another alternative way of finding influencers. These platforms usually come with online databases that allow you to search, filter, and compare influencers based on various criteria, such as location, niche, audience size, engagement rate, or price. Some may also provide you with analytics and insights.
However, some of these platforms ask for up to around $30k a year, which is a budget not every brand or agency can afford, let alone to make it pay off.
Find Influencers via Circleboom Twitter
Incorporating Circleboom Twitter into your influencer marketing strategy can help you streamline the process of finding and connecting with influencers. This user-friendly Twitter management tool serves as a valuable resource for locating influencers among your followers and friends, as well as for searching and analyzing other Twitter influencers.
Find influencers with smart search: Utilize Circleboom Twitter's Smart Search feature to find Twitter influencers based on specific keywords. The tool scans tweets and bios of all Twitter users and gives you all the accounts that may be interested in a specific topic. It also allows you to apply filters such as follower count, location, verified accounts, and activity levels.
For instance, if you're seeking NFT influencers in a particular location with a minimum of 30,000 followers, a simple search term like "NFT" combined with your chosen filters will generate a comprehensive list.
You may also want to filter only verified accounts, as almost all Twitter influencers have verified accounts. Checking and filtering out their joining dates might also come in handy. Relatively old Twitter accounts are less likely to be fake influencers because most of the time Twitter quickly suspends or even terminates the accounts with fake/spammy behavior. Last but not least, I recommend using a filter at the "Friends" part too, as a real influencer does not often follow as many accounts as their followers. Besides, the accounts with a high follower-to-following ratio are more likely to attract new followers and usually generate higher engagements, just as I underlined at the very beginning of this post.
Influencers in your Twitter network: Circleboom Twitter goes beyond external searches by helping you identify potential influencers within your existing followers and friends. By analyzing profiles with high engagement rates and favorable followers/following ratios, the tool unveils valuable accounts in your network that may already be aware of and interested in your brand.
Easily locate influencers within your network by hovering over the "Friends" or "Followers" tabs on your dashboard, and apply filters similar to smart search for refined results.
Streamlined listing and exporting: Once you've identified influencers through smart search or within your network, Circleboom Twitter simplifies the process of listing and exporting them with a single click. This feature enables you to efficiently manage your influencer relationships within the seamless interface provided by Circleboom Twitter. You are always free to visit their Twitter profiles for further evaluation or initiate direct contact though.
Influencer Marketing Tip 3: Build a Relationship with Your Influencers
The third step in your influencer marketing campaign is to build a relationship with your influencers. Treating your influencers as partners is always better than seeing them as vendors. Especially if you want to establish a long-term and mutually beneficial relationship with your influencers instead of a one-time transaction. To build a relationship with your influencers, you can do the following.
Communicate Clearly and Respectfully with Influencers
Set clear expectations, guidelines, and deadlines for your influencer marketing campaign. However, also respect your influencers’ creative freedom, opinions, and feedback as long as they are in line with your brand guides. At the end of the day, they also have their own audiences to impress.
To avoid micromanaging or pressuring your influencers is quite important too. Not just out of respect for influencers, but also for the sake of your own project, your relationship with that influencer, and maybe even the friends of that influencer who are also other influencers. You will always find transparency, honesty, and friendliness working better than a hard-line approach. Lastly, to manage your projects and maintain a smooth workflow, consider using a Kanban board template to track tasks and deadlines effectively.
Providing Value and Incentives to Influencers
Ensure fair compensation for your influencers' time, effort, and influence. Offer a variety of incentives, such as cash, free products, discounts, commissions, or exposure. This will also help influencers get a better understanding of the product or service they will promote. If you're working with high-profile influencers or managing large-scale campaigns, you may want to consult an executive compensation consulting firm. They specialize in creating tailored compensation packages, ensuring influencers receive competitive rewards that align with their influence and reach.
Additionally, provide value-added benefits like exclusive access, insider information, or co-creation opportunities. By making influencers feel valued and appreciated, you enhance the collaborative spirit.
Expressing Appreciation and Recognition Toward Influencers
Extend gratitude for your influencers' collaboration, support, and endorsement. Acknowledge their achievements, contributions, and overall impact. Show appreciation through personalized messages, shout-outs, testimonials, or reviews. Featuring influencers on your website, social media, or newsletters amplifies their sense of pride and connection with your brand.
Influencer Marketing Tip 4: Create Authentic and Engaging Content
"Content is king." is what we always hear, and it really is. It matters a ton within your influencer marketing strategy too. That's why the fourth step in your influencer marketing campaign is to create authentic and engaging content.
The content created showcases your brand’s value proposition, personality, and story. It's also what resonates with your target audience, sparks their interest, and inspires their action. To create such content, you may find the following useful.
Align Your Content with the Voice of Your Brand and Influencers
Create content that mirrors your brand's identity, values, and mission. Ensure alignment with your influencer's tone, style, and niche. Consistency is key to avoiding content that appears inconsistent, irrelevant, or off-brand.
For instance, if you are promoting joint bank accounts, couple influencers who share their financial journeys and life together can be ideal partners. Their genuine relationship and shared experiences make them credible advocates for financial products tailored for couples, improving the authenticity and appeal of your campaign.
Let Your Influencers Demonstrate Expertise and Creativity
Allow and even encourage your influencers to showcase their skills, knowledge, and passion through content creation. Leave room for their originality, personality, and flair. Avoid content that stifles creativity, opting instead for material that highlights their unique strengths.
At the end of the day, no social media user wants to see boring or repetitive content. Besides, the more of their expertise your influencers show, the more credible their content will become.
Ask Influencers to Involve the Audience and Encourage Interaction
Make sure the content developed invites audience participation like sharing or commenting. It doesn't have to be your main CTA to ask users to interact with the post itself. But keep in mind that stimulating curiosity, emotion, or action is always preferable to creating passive, dull, or one-sided content. Encouraging interaction fosters a sense of community too, nurturing possible brand advocates of the future.
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Tip 5: Monitor and Optimize Your Influencer Marketing Campaign
The fifth and final step in your influencer marketing campaign is to monitor and optimize your influencer marketing campaign. You want to monitor and optimize your influencer marketing campaign to measure your performance, evaluate your results, and improve your influencer marketing strategy. To manage this process of monitoring and optimizing your influencer marketing campaign, you can do the following.
Track and Analyze Your Influencer Marketing Campaign's Metrics
You can utilize tools like Google Analytics or Yandex Metrica for tracking the metrics related to your website traffic. The insights provided by the social media platforms themselves will also serve you well. You can always choose to use third-party tools too.
On top of what you get from your end, also ask your influencers to provide you with their insights on the content they created. Combine and compare the data sets to come up with well-rounded takeaways. Then compare actual results with predetermined goals to identify strengths, weaknesses, opportunities, and threats. (Yes, good ol' SWOT.) This will empower your decisions for a better influencer marketing strategy.
Report and Communicate the Outcomes of Your Influencer Marketing Campaign
Reporting is a crucial part of any marketing activity, and this also includes influencer marketing. That's why you need to summarize key findings and insights from your campaign. Not only for the sake of accountability but also to take your influencer marketing strategy to the next level with valuable lessons learned.
Highlight successes, challenges, and learnings. Share outcomes with stakeholders through fancy dashboards or presentations. Check what went just as expected, what exceeded expectations, and which parts require improvements.
Adjust and Refine Your Tactics for a Better Influencer Marketing Strategy
The aforementioned lessons learned may help you optimize influencer selection, relationship management, content improvements, and budget allocation.
But do not limit your learnings only to your past experiences. Be open to experimenting with new ideas, innovations, or tactics. Also, remember to adjust and refine your approach based on evolving trends.
To Sum Up...
By following these influencer marketing tips, you can leverage your influencer marketing strategy and create a successful influencer marketing campaign that will help you reach your goals and metrics. Remember to:
- Define your goals and metrics,
- Find the right influencers for your brand (with the help of Circleboom Twitter),
- Build a relationship with your influencers,
- Create authentic and engaging content (both via the influencers and on your own, this time with the help of Circleboom Publish), and
- Monitor and optimize your influencer marketing campaign.
I hope you enjoyed reading this blog post and learned something new. If you want to learn more about how Circleboom can help you, check the products in detail below.
