7 Ways To Grow Your LinkedIn Company Page!

Growing a LinkedIn Company Page isn’t about luck—it’s about strategy.

LinkedIn is where business happens. It’s the go-to platform for building authority, attracting top talent, and driving qualified leads. If you’re leading a startup, agency, or scaling brand, your Company Page is your digital storefront—and your first impression.

Without a clear plan, growth stalls.

I’ve managed multiple business pages across industries, and these are the strategies that consistently deliver—no fluff, no wasted spend, just results.

Before we dive into the "how," let's reiterate the "why." Why should growing your LinkedIn Company Page be a top marketing priority?

Why Your LinkedIn Company Page Is Your Most Powerful Growth Tool

Build Authority and Trust

An active, well-managed LinkedIn page positions your company as a credible industry leader. By sharing relevant, insightful content, you establish your brand as a trusted resource—one your target audience returns to for expertise.

Attract Top Talent

Your LinkedIn page is more than a profile—it’s your employer brand in action. Showcasing company culture, employee stories, and core values helps you stand out and draw in high-quality candidates in a crowded job market.

Generate Qualified Leads

LinkedIn’s precise targeting tools let you reach decision-makers and professionals who need what you offer. With the right content strategy, your page becomes a steady pipeline for warm, qualified leads.

Unlock Strategic Partnerships

A strong LinkedIn presence increases your visibility to other businesses, collaborators, and industry influencers. It opens doors to conversations that lead to partnerships, deals, and growth opportunities.

Boost SEO and Online Visibility

Your LinkedIn page isn’t just for the platform—it ranks on Google. Optimizing it with relevant keywords can drive consistent organic traffic, helping you reach audiences beyond LinkedIn.

Engage Directly with Your Audience

Unlike a static website, LinkedIn enables two-way interaction. You can respond to comments, answer questions, and build real relationships with your followers—turning passive viewers into engaged advocates.

Now let me show you how you can grow your LinkedIn Company page with the right strategy! What to do starts with:

1. Optimize Your Page for Discoverability

Before posting anything, your company page needs to look credible and be easy to find. I always treat it like a storefront—clean, clear, and optimized for visibility.

Make sure to:

➡️ Complete every section: Upload a high-resolution logo and a branded banner. Write a compelling tagline and fill in the “About” section using keywords your target audience might search for.

➡️ Claim a custom URL: This creates a cleaner, more professional link (e.g., linkedin.com/company/yourbrand) that’s easier to share and remember.

➡️ Add a CTA button: Choose from options like “Visit Website,” “Contact Us,” or “Learn More” to drive traffic where you want it most.

These small steps make a big difference in how people perceive and find your company on LinkedIn.

2. Build a Smart Content Strategy (Post + Plan + Automate)

You don’t need to post every day to grow, but you do need to show up consistently with valuable, engaging content. For me, 1–2 high-quality posts per week has always been the sweet spot. But managing content for just one page is already time-consuming—and I was managing over 10 LinkedIn company pages.

To handle all of that without losing my mind, I started using Circleboom Publish.

Circleboom is a powerful all-in-one publishing tool that allows you to manage multiple accounts across multiple platforms, including LinkedIn, Twitter, Facebook, Pinterest, Google Business Profile, YouTube, Threads, and more.

It gave me a single dashboard where I could create, plan, and schedule all LinkedIn content for every client or brand page I managed.

What I love about Circleboom is that it’s not just a scheduler—it’s a LinkedIn content creation suite.

Here are a few features that made a difference in my workflow:

🤖 AI LinkedIn Post Generator: It writes engaging posts with just a few prompts.

❓ LinkedIn Poll Generator: Helps create interactive, engagement-boosting polls in seconds.

🎡 Carousel Generator: Perfect for sharing multi-slide visual content—no design skills needed.

🖼️ Image Curation: It fetches relevant images based on your keywords so you don’t have to search endlessly.

⏰ Best Time to Post: It suggests the optimal times when your audience is most active.

🔄 RSS Feed Integration: You can connect your blog or favorite publications to auto-share fresh content on LinkedIn.

Thanks to Circleboom, I was able to create a full month of posts for multiple brands in one sitting—and post them at exactly the right time, without being glued to my screen.

How to Use Circleboom Publish for LinkedIn Scheduling (Step-by-Step)

Step #1: Log in to Circleboom Publish with your account.

If you don't already have a Circleboom account, you can get one in seconds for free!

If this is your first time using Circleboom Publish, you will see several options for Twitter, Facebook, Instagram, LinkedIn, Pinterest, Bluesky, Threads, TikTok, YouTube, and Google Business Profile.

Select LinkedIn and connect your Profiles and Company Pages. You can add multiple accounts from each platform.

Step #2: You should click on the “Create New Post” button to create your social media posts. As you see, there are specific post options for each platform. You can choose “LinkedIn Specific Post or Poll,” too.

You’ll proceed to account selection.

Step #3: Social media image generator on Circleboom has 5 options: Canva, Unsplash, Giphy, Carousel Generator and Google Photos. You can also upload your own files to send them directly.

Canva is where you can curate and design images as you wish. You can apply ready-made templates, filters, effects, and other kinds of elements to edit your image.

Also, you can use Unsplash to find auto-generated, high-quality images to share on your LinkedIn accounts.

Giphy is where you can generate high-quality GIF images for your auto-generated LinkedIn posts.

Step #4: Next station is the social media text generator.

Thanks to OpenAI integration, you can create auto-generated social media descriptions, captions, texts, and all kinds of texts enriched by AI-generated hashtags, emojis, and other extras like grammar checks or translations.

You can define the style of your words, warmth, etc., on Circleboom Publish.

And, you can enrich your auto-generated LinkedIn posts with extras.

Step #5: You can also use Circleboom Publish’s native LinkedIn hashtag generator to find, create, and save relevant and popular hashtag groups for your auto-generated LinkedIn content.

You can find the best hashtags for your LinkedIn posts with the LinkedIn tag finder.

Step #6: Once you generate your LinkedIn posts, you can share them immediately. Alternatively, you can schedule them for the future.

You can also set time intervals and automate your LinkedIn posts.

No last-minute scrambling. No need to be online at the perfect time. Just smart, consistent content.

The final result? A completely planned social media calendar:

3. Cross-Post to Other Platforms for Greater Reach

LinkedIn is powerful—but limiting your content to one platform means missing out on a wider audience. If you're already investing time in high-quality posts, cross-posting to platforms like Twitter, Facebook, Threads, or Google Business Profile lets you expand your reach instantly—without creating anything new. More visibility, same content, zero extra effort.

With Circleboom, I can share the same post across multiple accounts and platforms from a single dashboard. So when I create a new LinkedIn post, I can also push it to Twitter (which is excellent for real-time visibility), Facebook (for community reach), and other channels with just a few clicks.

✅ Tips to Promote Your LinkedIn Company Page on Twitter

If Twitter is part of your brand’s social presence, here are a few simple ways to drive traffic from Twitter to your LinkedIn company page:

• Tease your LinkedIn content: Share a short preview of what’s on your LinkedIn page with a direct link. For example: “We just shared 5 ways to boost B2B engagement on LinkedIn. Here’s the breakdown 👉 [LinkedIn post link]”
• Use engaging hooks: Twitter is fast-paced. Start with a bold statement or question, then guide followers to your full post on LinkedIn.
• Pin your LinkedIn link: Add your company page link to your Twitter bio or as a pinned tweet.
• Tag relevant partners or team members: If the LinkedIn post includes collaborators, tag them in your tweet too. This encourages shares.
• Use trending hashtags: Match your content to active conversations on Twitter to boost discovery.

Cross-posting isn’t about copying and pasting—it’s about reusing content smartly. And with Circleboom, it becomes a 2-minute task.

4. Leverage Employee Advocacy

Your team is one of your strongest growth channels—and yet, many companies overlook this.

Encourage employees to follow the company page and reshare posts that are relevant to their networks.

Ask them to list your company in their job experience so your brand appears more frequently in search. And when possible, empower them to post their own content that highlights achievements, projects, or culture moments.

In my experience, company-related posts perform far better when shared by real people than by the brand account alone. It brings authenticity and reach you simply can’t buy with ads.

5. Engage Actively with Your Audience

Posting isn’t enough. If you want real growth, you have to be present.

Always respond to comments—ideally within 24 hours. This not only improves visibility through the LinkedIn algorithm but also shows that your brand listens and values engagement.

Beyond your own content, be proactive. Comment on posts from industry leaders, partners, and even potential clients using your company page.

It increases visibility and positions your business as active and thoughtful in the community. You can also join relevant LinkedIn groups and share your content there (when appropriate). Just make sure it’s valuable and not spammy.

6. Use LinkedIn Analytics to Refine Your Strategy

You don’t need to guess what’s working—LinkedIn gives you the data you need.

I regularly check analytics to see which posts gained the most engagement, who’s visiting the page, and what actions they’re taking. If a certain format or topic performs better (say, behind-the-scenes videos or hiring announcements), I double down on it.

It’s also smart to pay attention to timing.

LinkedIn activity tends to peak on weekdays between 9 AM and 12 PM. I use this insight to schedule posts when my audience is most active.

Don’t be afraid to experiment with newer formats like LinkedIn polls, carousels, or even stories to keep your page feeling fresh and dynamic.

7. Run LinkedIn Ads to Accelerate Growth (Optional)

If you have the budget, LinkedIn ads can be a great way to speed things up—especially when promoting content that’s already proven to work.

I usually start by boosting high-performing organic posts through Sponsored Content. Then I target key audiences using LinkedIn’s precise filters: job titles, industries, company sizes, and more.

Even with a small budget, you can test different formats (single image vs. carousel vs. video) and measure the ROI to see what drives the best results.

You can find my own experience on LinkedIn Ads and how I optimized them with every detail here ⬇️

Final Thoughts

Growing a LinkedIn company page isn’t about luck—it’s about clarity, consistency, and community.

Start by making your page look professional. Then build a content strategy you can maintain, amplify your reach through cross-posting and employee advocacy, and stay engaged with your audience. Track what’s working, refine it, and repeat.

I’ve used these exact strategies to grow company pages from zero to thousands of followers—without relying on gimmicks or paid ads. Pick two or three to start with, and you’ll see results faster than you think.