Best Social Media Management Tools for Agencies

Managing multiple social media accounts across various platforms can be a daunting task for any agency. With the ever-increasing demand for a strong social media presence, agencies must juggle multiple client accounts, schedule posts, analyze performance metrics, and engage with audiences—all while maintaining a high level of efficiency and effectiveness.

The right social media management tools can transform this challenging task into a streamlined process, allowing agencies to focus on creating engaging content and developing impactful strategies. These tools offer features such as

• multi-account management,
• content scheduling,
• analytics, and
• team collaboration, making them indispensable for any social media manager.

After extensive research and personal experience, I've compiled a list of the top five social media management tools that have proven to be game-changers for my agency.

Circleboom Publish

Pricing: Free Trial, Starting at $24.99 per month,
G2 Rating: 4.7/5

Circleboom Publish has become an indispensable tool in my social media management toolkit. Its robust scheduling capabilities have significantly streamlined my content planning and publishing workflows. A key highlight of Circleboom is its seamless integration with Canva and ChatGPT, making it an all-in-one powerhouse for content creation and scheduling.

The AI Post Generator is particularly valuable, as it automatically selects the optimal publishing times based on audience activity. With Canva integration, I can design stunning visuals directly within Circleboom Publish and schedule them to post at peak times. Using ChatGPT within Circleboom Publish enables me to quickly generate engaging captions and posts, ensuring my content remains fresh and relevant.

Additionally, Circleboom Publish enables the scheduling of content across various platforms, helping me reach a wider audience with engaging posts. Scheduling is simple: upload your content, select the desired date and time for it to go live, and Circleboom handles the rest.

Utilizing the best AI tools makes the process seamless and efficient, ensuring that my posts are shared at optimal times to maximize reach and engagement. This functionality is crucial for maintaining audience engagement with dynamic content. Moreover, Circleboom Publish's capability to share content across multiple accounts simultaneously has saved me countless hours. Whether managing one account or several, Circleboom Publish handles it effortlessly.

With Circleboom Publish, I manage my social media presence with ease, using intuitive scheduling tools and innovative automation features. By connecting my RSS feed to Circleboom Publish, I can automatically share my latest blog posts or news updates, saving time and ensuring my audience is consistently informed with fresh content.

Additional features like the hashtag generator and the bulk post uploader further enhance my posts for greater reach and efficiency. The hashtag generator helps identify the most relevant and trending hashtags to boost post visibility, while the bulk post uploader allows scheduling of multiple posts at once, significantly reducing repetitive tasks.

Hootsuite

Pricing: Free Trial, Starting at €99/month
G2 Rating: 4.2/5

Hootsuite is known for its all-in-one dashboard that lets you manage all your social media accounts from a single place. Its scheduling feature allows you to plan and schedule posts across various social networks, while detailed analytics and reporting tools track your social media performance. Hootsuite also enables real-time monitoring and engagement with social media interactions, making it easier to respond promptly. However, Hootsuite can be complex to navigate for new users, and its high price point can be a barrier for smaller agencies.

Buffer

Pricing: Free Plan, Pro at $30 per month
G2 Rating: 4.3/5

Buffer excels in scheduling posts for various social media platforms from a single interface. Its visual content calendar helps you organize and visualize your scheduled content, ensuring a well-planned social media strategy. Buffer's analytics provide comprehensive reports to analyze the performance of your social media posts, and its engagement tools allow you to monitor and respond to interactions. On the downside, Buffer's free plan is quite limited, and some users find the analytics less detailed compared to other tools.

Sprout Social

Pricing: Free Trial, Starting at $249 per month
G2 Rating: 4.3/5

Sprout Social is a robust social media management tool that provides extensive features for managing multiple social media accounts. Its scheduling and publishing tools allow you to plan and publish posts across various networks efficiently. Sprout Social's detailed reports and analytics help you track social media performance and gain valuable insights. The platform also offers engagement tools to monitor and interact with your audience in real-time. Sprout Social's CRM features enable you to build and manage relationships with your audience effectively. Despite its powerful features, Sprout Social is among the more expensive options, which might not be justifiable for all agencies.

Later

Pricing: Free Trail, Pro at $45 per month
G2 Rating: 4.5/5

Later focuses on visual scheduling, making it an ideal choice for platforms like Instagram. Its visual content calendar allows you to plan and schedule posts with ease, while the media library helps you store and organize your media assets. Later's analytics provide detailed insights into the performance of your posts, and its Linkin.bio feature creates a shoppable Instagram feed. The platform also supports team collaboration, allowing you to work together on social media strategies and content creation. However, Later's focus on visual content makes it less versatile for platforms that rely more on text-based posts, and its reporting features are not as comprehensive as other tools.

My Favorite Social Media Management Tool for Agencies

After trying out various social media management tools, Circleboom Publish stands out as my favorite. Its ability to share content across multiple social media platforms seamlessly makes it the best choice for any agency. Here’s why Circleboom Publish is the best tool for managing your social media presence:

As an example, let me show you how an agency can use Circleboom Publish to manage social media posts.

How to Schedule Your Posts with Circleboom Publish

Scheduling your posts with Circleboom Publish is straightforward and efficient. Here’s a step-by-step guide to help you get started:

Step #1: Create your account and log in.

Then, you'll be asked to connect your social accounts.

Step #2: Once you add your social account, you'll see the "Create New Post" button on the dashboard.

Click "Create New Post" or pick any platform you'd like.

Step #3: Pick your social accounts, get through visuals with the design tools, and create your caption with built-in ChatGPT without leaving the platform.

Once these are done, you're actually ready to share or schedule your post. But there is more to help you increase your posting frequency and speed up your content processes.

Step #4: Let's create your calendar so that you don't even need to schedule every other post one by one.

Visit "Time and Queue Settings" to adjust your posting calendar or pick the best times to post with a single click. Then, save your settings for each social account.

Step #5: You can also take advantage of the content curation feature by clicking on the "Discover Articles" button on the menu.

Here, you can define your article interest from thousands of categories and curated content among 10,000s hand-picked articles to be auto-posted.

Step #6: Last but not least, you can connect some RSS feeds, either from your own sites or outer sources, to make posting on social media as effortless as possible!

Pick your accounts, copy and paste your valid RSS feed URL, set up posting intervals, and enjoy the content flowing into your social timelines by itself!

As you see, it's really easy to schedule more than 10 posts a day on social media if you have a powerhouse like Circleboom at your service.

Once you've finished scheduling, you'll see the scheduled posts on the right side of your dashboard.

Or you can always visit your outbox to see them in more detail:

As in the example seen above, I have a total of 13 posts scheduled in my outbox, and 10 of them are for different accounts on a single day. And it took me not more than a few minutes, really.

Conclusion

Choosing the right social media management tool is crucial for the success of any agency. Circleboom Publish stands out as the top choice due to its comprehensive features, ease of use, and affordability. However, each tool listed here offers unique benefits that cater to different needs and budgets.

By leveraging these tools, agencies can enhance their social media strategies, improve client satisfaction, and achieve their marketing goals more efficiently.