Doesn’t it sound weird that some of your posts perform well and some do not at all? Yes, you got it in one, best time to post on social media really matters.
Not just times, even the days when you plan to post your content are crucial at this point. In this article, you will find out how to determine the best time to post on social media.
So to say, I will be mentioning on the best time to post on multiple social media platforms; Twitter, Instagram, Facebook, and LinkedIn.
Note: All those given time frames are registered according to Central Time Zone.
Best Time to Post on Twitter
If you wonder why the best time to post on Twitter is vital, you first find out the recent Twitter algorithm.
Users can decide what feed they want to see the top post or the latest posts on Twitter. While the newest post feed appears chronologically but in reverse. However, the top post feed leads tweets according to the ranking signals.
If you are posting most of your tweets when your followers are offline, they may not come across your tweet on their feeds. That’s why the best time to tweet takes the scene as one of the most important points to get maximum engagement.
When is the best time to tweet, then?
There are a few ways that can help you to determine best time to post on Twitter.
There is no such thing as the best time to post on Twitter. You must define your strategy according to the time when your followers are most likely online. Twitter Analytics or any other tools do not provide this service as far as we know, except Circleboom.
The easiest way to know the best time to post on Twitter is Best Time to Tweet feature of Circleboom.
Best Time to Tweet gather the information from your all informers to determine the best time to post on Twitter.
To catch up on the best time to post on Twitter, you should use a social media scheduler like Circleboom. With its unique Publish Tool, you can discover and publish the best content to effortlessly appeal to your target audience.
Once you schedule your tweets, User Analytics will show you the best time to post on Twitter which your tweets are giving the best result. It is by far the best user insight tool to best times to post on social media.
Don’t forget that posting the same tweet twice after a week gap at a different time will lead you to learn about your best engagement, depending on your content quality, of course.
Best times to post on Facebook
According to a recent study, 74% of Facebook users visit the platform daily (it is the highest rate amount all social media platforms). And 88% of those Facebook users access the website via their mobile devices.
For Facebook, uniqueness, and quality of the content are the absolute must for a better engagement before knowing the best time to post on Facebook. If you would able to merge these two, you can get your post piqued reach much higher engagement rates.
As far as we have found out so far, Wednesday, 11 a.m. – 2 a.m. is the overall best time to post on Facebook.
In addition to that, a period from Tuesday to Thursday, 8 a.m.-3 p.m., can also be considered as the best time to post on Facebook.
Best times to post on Instagram
Instagram is the second most time-consuming social media platform in daily use manner. And don’t need to mention it as the most dynamic social media platform.
Because of the ongoing COVID-19 pandemic, the best time to post on Instagram has changed, or in other words, it has expanded.
We can define the overall best times to post on Instagram as from 11 a.m. – 2 p.m. on Mondays, Tuesdays, and Fridays.
Further, towards evening, around 4:30 p.m. and 6:00 p.m. on weekdays, it is also considered an excellent period to get engagement, even if it cannot be defined as the best time to post on Instagram.
Best times to post on LinkedIn
When it comes to LinkedIn, to be honest, it is hard to estimate the best time to post on LinkedIn because of its closed API. However, it is not able to prevent us from defining the best time to post on LinkedIn.
In general, If you are looking to get the best engagement on LinkedIn, you should consider the working times.
People do not prefer to check LinkedIn out of their working period. We can say that 7:30 a.m. to 10:30 a.m. and 12:45 p.m. to 6:00 p.m. on weekdays are best times to post on LinkedIn.
We hope applying methods in our list of “best time to post on social media” would help you find your best time to post on social media and boost your engagements.
Circleboom rolled out the most comprehensive social media management tool by the 2ndQuarter of 2021.
Via the social media schedulers of Circleboom, you will be able to post your content on Twitter, Instagram, Facebook, LinkedIn, and Google My Business simultaneously or schedule it to be posted at the best times.