5 tips to make money from Facebook reels (2024)

Facebook is putting a stronger focus on short video forms. Following a successful introduction in the United States, Mark Zuckerberg announced the worldwide launch of Facebook Reels. In addition, the network is introducing new options for creators to use and make money from Facebook reels.

Facebook stated that overall, 50% of the time spent on both Facebook and Instagram is for video content, and by far, the most popular content format is Reels. That's why Meta is now making a significant investment in Facebook Reels.

In July 2021, Meta also announced that they would invest over $1 billion in programs that offer new ways for creators to make money from Facebook and Instagram reels by the end of 2022.

If you have also heard the stories of people basically earning money by posting cat videos as Instagram Reels, you should be well aware of this exciting opportunity. This blog will explain how you can make money from Facebook reels and give you tips to increase your earnings!

What are Facebook reels?

Facebook Reels is a new method to make short, engaging videos, reach new audiences, and take part in social events on Facebook. You have the ability to add effects and music to your Facebook reels.

In 2021, the most downloaded app was TikTok, famous for its short-video content and rapidly evolving TikTok trends. Without a doubt, Facebook Reels are introduced as a response to TikTok's success.

Facebook Reels is also a part of Meta's goal to tempt people back to their social media platform. For the first time in the platform's 17-year lifespan, total user counts fell in the fourth quarter of 2021. Facebook is especially having difficulty attracting younger audiences. Since 2012, long before TikTok, Facebook's young user base has been declining.

With Facebook Reels, you can add your own original sound to make your ideas come to life and express your unique identity and talents. Facebook reels are between 3 to 60 seconds which should be in line with some specifications and content requirements. Your Reels will display in places like your Facebook Feed, Facebook's Reels tab, and your Reels profile.

How to make money from Facebook reels?

With Meta's massive investment in Reels, content creators will have multiple ways to make money from Facebook Reels.

Facebook Reels Play Bonus Program

As a part of their $1 billion investment, Meta introduced their Reels Play bonus program to assist creators in making money on Facebook reels as their audience views their content. The initiative pays up to $35,000 per month to qualified creators based on the views of their eligible reels.

Those who fulfill Facebook's eligibility requirements will be able to make money from Facebook reels up to $35,000 per month, and the program is currently available to certain creators in the United States. This program offers a bonus whose reels receive at least 1,000 views in a 30-day period.

Meta promises to expand to other countries in the following months. No specific dates or prerequisites for accessing the Reels Play bonus program have been announced.

Embedded Ads in Facebook Reels

Meta also revealed that they are presently testing Facebook Reels Overlay Ads in North America. Non-interruptive advertisements are now available in banner ads and sticker ads.

Banner ads are semi-transparent overlay advertisements that run at the bottom of a Reel. And sticker ads are static image advertisements that creators may position wherever they want on their Reel.

The creators will have the opportunity to make money on Facebook reels from a share of the revenue generated by these ads. According to TechCrunch, overlay ad revenue will be shared between content creators and Facebook, with 55% going to them and 45% to Facebook.

According to Meta, these tests will most likely be expanded to more regions by mid-March. After that, full-screen immersive advertising is expected to appear between Reels in the following months.

By default, creators who are currently enrolled in the existing in-stream ad program will be involved in the new Overlay Ads tests. If you are not a part of this community, you can check if you are eligible here and join the program.

Stars

According to Meta, viewers will soon be able to send stars to content creators while viewing their reels, which is currently available in other types of content like Lives. The creator receives one cent from Meta for each star received.

What are Facebook Reels monetization requirements?

To be eligible to monetize your Facebook Reels, you must meet the following requirements:

• To earn money from your Facebook Reels, you must be at least 18 years old and have a good-standing account.
• Your Reels must be original and created by you.
• Your Reels must be at least 30 seconds long and no longer than 10 minutes.
• Your Reels must have at least 10,000 views in a 30-day period.

Once you meet these requirements, you can apply to monetize your Reels through Creator Studio.

There are a few things you can do to increase your chances of being approved for monetization:

• Create high-quality Reels that are engaging and interesting to your audience.
• Use relevant hashtags and tags to help people find your Reels.
• Interact with your audience and encourage them to comment, like, and share your Reels.
• Promote your Reels on other social media platforms and encourage people to watch them on Facebook.

The amount of money you earn from your Reels will vary depending on a number of factors, including the quality of your content, the engagement of your audience, and the overall popularity of Reels on Facebook.

Facebook reserves the right to change or terminate the Reels monetization program at any time.

5 tips to make money from Facebook Reels

First of all, Facebook Reels isn't accessible everywhere right now. But according to Meta, they will be available for other regions in the following weeks, so don't worry. You can also use this period to become an expert on Facebook Reels to take your game to the next level.

In this guide, we will provide you with practical and proven tips to create engaging Facebook Reels to increase your earnings from Facebook reels.

#1 Empower Your Imagination

Anyone can render a reel on Facebook, position themselves as creators, and earn money from Facebook reels. To boost your creativity for higher engagement figures, make sure that you are aware of all of Facebook Reel's editing tools.

Audio: You can look for a song in the Facebook music collection for your reel. Or, instead of published audio, you can use your own original audio. You may either add audio from the cam before you shoot a clip or after you've already recorded or uploaded one. You may also use original audio from other public reels by choosing Use Audio from another person's reel.

AR Effects: You can also make use of many effects provided by Facebook itself or other third-party developers for creating multiple clips with various effects.

Timer and Countdown: You can use the timer function to record a clip without even pressing the shutter button.

Multi-clip: You can combine several clips into a single reel by recording them all at once or choosing them from your gallery.

Speed: While recording, you may speed up or slow down the video to highlight the up moments with slow-motion mode.

Alongside these current editing features, Facebook will roll out new editing features in the upcoming days.

Remix: You will be able to make your own reel alongside one that's already been published publicly on Facebook. When you make a Remix, you can use all or part of another creator's reel in your reel.

60-second Reels: You can create reels that last up to 60 seconds.

Drafts: You'll be able to make a reel and save it as a draft if you want to work on it a little bit more later.

Video Clipping: Meta is planning to roll out new video clipping tools to make the process easier for creators who prefer to post live or lengthy videos.

#2 Share reels in groups

Facebook Groups provide an excellent opportunity to find your target audience in a niche environment.  Generally, people try to maximize profit by managing multiple Facebook groups at once.  As you share reels in Facebook groups related to your interest areas, you are more likely to get more engagement which can increase your earnings from Facebook reels.

Facebook is also planning to roll out a 'Single Theme' group setting for group admins, which makes it simpler to encourage members to publish their reels.

#3 Create and Explore Reels in New Spots

Creators will soon be able to share and discover Facebook Reels in new places on the platform.

Reels in Stories: You can publish public reels to Facebook Stories, which can help you boost your exposure and reach to increase your earnings from Facebook reels. Moreover, you'll also be able to make reels out of public stories.

Suggested Reels in Feed: In certain countries, Meta recommends reels from individuals you don't follow in your Feed. This feature can help you find a new audience and make money from Facebook reels as your view count increases.

Share Instagram Reels on Facebook: Instagram reels have been in our life for a while. Meta is currently testing the option for Instagram creators to have their reels suggested on Facebook. A select number of Instagram creators will be able to have their reels promoted on Facebook as part of this test.

#4 Use storytelling in your Facebook Reels

Think of Facebook reels as a narrative. Just like writing a story, you need to develop a script for your narrative from beginning to end. Try to include a climax with a turning point, a twist, or a surprise to keep your audience's interest. After your script is ready, imagine how each clip should look and what kind of audio can reflect each moment. To simplify this creative process, consider using an AI script generator to help craft compelling and engaging narratives for your Facebook reels.

#5 Create relatable content

When you concisely know your audience, you can create more relatable content. You need to consider what motivates and inspires your unique audience and evokes relatable feelings.

On the other hand, the hype is, without a doubt, a powerful marketing tool on social networks. You should keep up with the newest trends, challenges, and music. Then, you can build your content around these trends with your own unique touch. Furthermore, it would be best to monitor how well they resonate with your audience using Facebook analytics tools that track key metrics like engagement, reach, and impressions.

But you need to make sure that the hype is relevant to your strategy and target audience. Otherwise, it may damage your whole marketing strategy. Video proofing can help to ensure your video content meets the highest standards by encouraging thorough review and approval from all necessary stakeholders.

How much does Facebook Reels pay per 1,000 views?

Facebook pays creators up to $35,000 per month for their Reels. However, the amount you earn per 1,000 views will vary depending on a number of factors, including the quality of your content, the engagement of your audience, and the overall popularity of Reels on Facebook.

Here are some tips for earning more money from your Reels:

• Create high-quality content that is engaging and interesting to your audience.
• Use relevant hashtags and tags to help people find your Reels.
• Interact with your audience and encourage them to comment, like, and share your Reels.
• Promote your Reels on other social media platforms and encourage people to watch them on Facebook.

By following these tips, you can increase your chances of earning more money from your Reels.

Here are some additional details about Facebook's Reels Play bonus program:

• The program is invite-only.
• To be eligible, you must have at least 1,000 views on your Reels in a 30-day period.
• Your Reels must meet Facebook's content monetization policies.
• The content must be owned by the creator in order to count towards the bonus.
• Bonuses are paid out at the end of each month.

Facebook Reels is not the only way to earn money from Facebook. Creating authentic, attractive content can make an amazing amount of earnings.

But how?

Circleboom's AI Facebook Post Generator helps you auto-create Facebook posts with fantastic integrations like Canva, Unsplash, Giphy, and ChatGPT.

You can find and design images and enrich them with the right captions and hashtags all provided automatically by Circleboom.

How to schedule reels on Facebook with Circleboom

Step #1: Open Circleboom in your browser.

If this is your first time, you can create a new account in less than a minute.

Step #2: Circleboom is a comprehensive social media management tool.

You can add your multiple Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google Business Profile accounts with Circleboom.

Step #3: On the Circleboom dashboard, you can share and schedule reels for Instagram and Facebook at the same place!

That’s why you should click on “Instagram Specific or Reels”.

Step #4: Firstly, you should select your Instagram account(s).

You should click on the “Reels” button.

Step #5: On the next board, you should add your Facebook Groups and Pages.

Click on “Add Facebook Account”.

You can scroll and select multiple Facebook accounts at once.

Step #6: Now, you should upload your Facebook Reels from your computer.

You can write your caption, add hashtags with Hashtag Generator, and add the first comment under your Reels if you wish.

You can also edit the thumbnail of your Reels with Circleboom.

Step #7: As the last step, you can share your Reels on Facebook and Instagram immediately or schedule them for a later time.

You can also create a time queue and share your Reels automatically.

How to share your Facebook Reels at the best time to post!

Ever wondered why some posts spark vibrant conversations while others vanish into the digital abyss? It's all about timing, but not just any timing – your timing. Circleboom deciphers the rhythm of your followers' activity, ensuring your posts grace their timelines at the perfect moments. No matter who you are, where you dwell, or what you post about, our user-specific analysis ensures your content reaches its audience, loud and clear.

While others settle for generic solutions, Circleboom stands firm on the grounds of individuality. We don't just skim the surface of demographics; we dive deep into the heart of your Facebook realm. Every like, every share, every comment – we dissect these interactions meticulously. This isn't about general trends; this is about you, your followers, and your exclusive Facebook journey.

Thanks to Circleboom, you know what is the best time to post on Facebook. You know your user-specific, personalized best times to post for maximum impressions and engagement.

Wrapping Up

Well, the Reels Play Bonus Program might be invite-only for now, and it is available in certain countries, but an expansion is expected very soon. Also, if you are not part of the creators invited to the program, it doesn't mean you will become one.

What you can do is learn new ways to create more engaging and inspiring content to make money from Facebook reels.