Every day, we're bombarded by content from all corners of the internet. From social media feeds overflowing with news to overflowing email inboxes, staying on top of relevant information can feel like a constant battle. This is where content curation steps in.
What is Content Curation?
Content curation is the process of gathering information relevant to a specific topic or area of interest, selecting the best pieces, and then presenting them in a structured and valuable way for your audience. Think of it like being a museum curator - you wouldn't display every single artifact you own but rather choose the most interesting and informative pieces to showcase.
Content curation offers several advantages:
- Saves Time: Sifting through mountains of content is time-consuming. Curation tools help you identify high-quality content quickly and efficiently.
- Boosts Expertise: By sharing well-curated content, you demonstrate your knowledge and establish yourself as a thought leader in your field.
- Increases Engagement: Curated content is more likely to resonate with your audience, leading to higher engagement and increased website traffic.
- Builds Relationships: Sharing content from others can foster connections and collaborations with other industry professionals.
Now that we understand the "why" of content curation, let's explore some of the "how" with a look at the best content curation tools for 2024:
Tools by Pricing
| Tool Name | Number of Accounts | Pricing |
|---|---|---|
| Circleboom | 5 | $24.99 |
| Feedly | Limited | $12 |
| Buzzsumo | 1 | $199 |
| Scoop.it | 1 | $79 |
| 1 | $5 | |
| Curata | Limited | Contact |
| Flockler | Limited | $110 |
| Quuu | 1 | $19.79 |
| UpContent | Limited | $95 |
| Triberr | 1 | $50 |
1- Circleboom
Scheduling & Streamlining Your Workflow
Imagine, you've spent hours scouring the web for the best articles, videos, and infographics on your niche. Now what? Manually posting them across different social media platforms at optimal times can be a nightmare. Circleboom swoops in as your hero!
- Schedule Your Curated Content: Bulk uploads your curated content and schedules it for publication across various platforms like Twitter, Facebook, and LinkedIn. This ensures a consistent flow of valuable content for your audience without the constant back-and-forth between platforms.
- Plan Your Content Calendar: Never miss a beat! Create a content calendar within Circleboom, plotting out your curated pieces alongside your original content for a well-rounded social media presence.
The organization is Key:
Finding that perfect, previously curated piece to share on a specific topic can feel like finding a needle in a haystack. Thankfully, Circleboom can help with that too!
- Categorize Your Content: Circleboom allows you to categorize your social media posts with custom labels. Use this feature to categorize your curated content by topic (e.g., "Marketing Tips," or "Industry Trends"). This makes it a breeze to locate relevant pieces when you need them.
- Seamless Integration with Other Tools: Circleboom integrates with popular content curation tools like Feedly and Pocket. This allows you to easily import your curated content directly into Circleboom for scheduling and promotion.
Promoting Your Curated Content:
Circleboom goes beyond just scheduling. Here's how it helps you get the most out of your curated content:
- Engagement Boost: Circleboom lets you pre-populate relevant hashtags for your curated content, helping it reach a wider audience who might be interested in those topics.
- Tailored Messages: Schedule personalized messages to accompany your curated content. Briefly explain why you found the piece valuable and how it relates to your audience's needs. This adds a human touch and encourages engagement.
Remember, You're the Curator:
Circleboom is a powerful tool, but it's not magic. The onus of finding high-quality, relevant content still falls on you.
Here's the Winning Formula:
- Curate Excellent Content: Use dedicated tools to find the best pieces related to your niche.
- Organize with Circleboom: Categorize your curated content for easy access.
- Schedule and Promote: Schedule your curated content across platforms using Circleboom and add personalized messages for better engagement.
The social media image generator on Circleboom has 4 options: Canva, Unsplash, Giphy, and Google Photos. You can also upload your own files to send them directly. So much more coming soon...
Canva is a place where you can curate and design images. You can apply ready-made templates, filters, effects, and other elements to edit your image.
Also, you can use Unsplash to find auto-generated, high-quality images to share on your Google My Business accounts.
Giphy is where you can generate high-quality GIF images for your auto-generated Google Business posts.
Rating
Circleboom's Trustpilot score is the highest among the others, with 3.8*
Pricing
Circleboom Twitter plans start at $16.99/m.
Circleboom Publish plans start at $24.99/m. for 5 social accounts.
2- Feedly
A really good in the curation space, Feedly remains a popular choice for its user-friendly interface and robust features. It allows you to aggregate content from various sources, including blogs, news websites, and social media platforms, all in one place.
Rating
Feedly's Trustpilot score is 3.2*
Pricing
Feedly plans start at $12/m. with limited features.
3- Buzzsumo
This is a powerful tool as well. Buzzsumo allows you to discover popular content on the web based on social shares and engagement. This insight helps you curate content that's more likely to resonate with your audience and drive traffic to your website. It also offers competitor analysis features, allowing you to see what content performs well for your competitors and adapt your strategy accordingly.
Rating
Buzzsumo's Trustpilot score is 3.7*
Pricing
Buzzsumo plans start at $199/m. for 1 user.
4- Scoop.it
This platform takes a more thematic approach to content curation. Scoop.it allows you to create "scoops" - collections of curated content around specific topics. This is a good way to showcase your expertise on a particular subject and build a following around your curated content. Additionally, Scoop.it integrates seamlessly with social media platforms, making it easy to share your curated content with a wider audience.
Rating
Scoop.it's Trustpilot Score: 2.8*
Pricing
Scoop.it plus plan starts at $79/m. with limited features.
5- Pocket
A simple yet effective tool, Pocket allows you to save articles, videos, and other web content for later reading or viewing. Pocket also offers offline access, so you can catch up on your curated content even when you're not connected to the internet.
Rating
Pocket's Trustpilot Score: 2.5*
Pricing
Pocket plans start at $5/m. for 1 user.
6- Curata
Curata uses artificial intelligence to analyze vast amounts of content and identify the most relevant and engaging pieces for your specific audience. It allows you to create personalized content feeds, schedule content for social media posting, and track the performance of your curated content. While Curata offers a robust free plan, its more advanced features come with paid subscriptions.
Rating
Curata has no reviews on Trustpilot.
Pricing
Contact the company for pricing.
7- Flockler
Flockler is a social media aggregator that helps marketers curate and display social media feeds from Instagram, Twitter, Facebook, TikTok, and other channels. You can set up rules to gather posts from social media channels and display all content in one place. For example, add hashtags from Instagram and embed a feed of UGC images and videos on any website, mobile app, or digital screen.
Rating
Flockler has no reviews on Trustpilot.
Pricing
Flockler basic plan starts at $110/m.
8- Quuu
Quuu sets itself apart by offering human-reviewed content suggestions not algorithms, ensuring high quality for your social media. This one-stop shop curates content across various formats like videos, podcasts, and blog posts, covering a vast range of topics. Still not finding what you need?
Rating
Quuu has no reviews on Trustpilot.
Pricing
Quuu plans start at $19.79/m. per social media profile.
9- UpContent
UpContent is an AI-powered platform that takes content curation to the next level. Not only can you discover and share engaging content with your audience, but UpContent also offers advanced features for businesses. This includes scheduling social media posts, customizing email marketing campaigns, integrating with your website, and even setting up approval workflows for content.
Rating
UpContent has no reviews on Trustpilot.
Pricing
Upcontent plans start at $95/m. with limited features.
10- Triberr
Triberr is another platform designed to help bloggers, influencers, and small businesses grow their audience through content marketing. It offers features for content discovery, curation, promotion, and goal tracking.
Imagine online communities centered around specific interests, like fashion trends, delicious recipes, financial advice, or car news. These communities are called "tribes" on Triberr.
Rating
Triberr has no reviews on Trustpilot.
Pricing
Triberr Prime plan is for $50/m.
These are just a few of the many excellent content curation tools available in 2024. The best tool for you will depend on your specific needs and budget. Consider factors like:
- Ease of use: How user-friendly is the interface? Can you easily find and manage your curated content?
- Features: What features are most important to you? Do you need advanced features like social media integration or performance tracking?
- Content sources: Does the tool allow you to curate content from the sources you need?
By carefully considering these factors, you can choose the content curation tool that will help you streamline your workflow, boost your content marketing strategy, and establish yourself as a thought leader in your field.
More on Content Curation
While curation tools offer valuable assistance, it's important to remember that content curation is an art form as much as a science. Here are some additional tips to ensure your curated content is successful:
- Focus on Quality: Always prioritize high-quality content from credible sources. Your audience will appreciate valuable and informative content over fluff.
- Add Your Expertise: Don't just share content passively. Add your own insights and commentary to showcase your expertise and provide additional value to you.
BONUS
If you are already using other content curation tools than Circleboom, don't worry you can still get ahead of others! By combining Circleboom with these other dedicated content curation tools, you can create a winning content curation strategy that saves you time and increases your brand image.
Fuat Zarifoglu
