2023 just rushed itself. And there are always these crazy festivals and holidays yet to come in 2024. According to BigCommerce, 21% of brands start planning for holiday sales 3-4 months in advance, and 14% start planning from 2-3 months in advance. So, it seems like it’s time for businesses to already start planning their holiday content for 2024!
wHow your customers react to your holiday content and promotion can also help you decide your inventory, stock, and staff requirement for the year-end.
Here we will look at some amazing holiday content ideas with examples that you can use to promote your business in 2024.
Add Gift-Worthy Products for Holiday Gifting on your Website :
According to a report, an average American spends more than $1,000 on holiday gifts every year. Believe it or not, holidays are the best times of year to share gifts and your brand has to be prepared.
So, add your best products and create a gift guide that can come in handy for your customers. You can take inspiration from how brands like Sephora have a separate gift section on their website. The gift section highlights its exclusive and limited-edition products. The price filter makes it easy for users to shop as per their budget.
Create Fun Holiday Content for your Social Media Channels:
Social media channels have been the most effective channels for brands and businesses over the years to promote their holiday content. As per the research by BigCommerce, Facebook, Instagram, Twitter, and Pinterest have been seen as useful social channels for promoting during the holiday season.
You can create pictures and videos with your products and festival set-up to make it apt. Adding the right festival and holiday hashtags is a must to promote your products well.
Prepare Holiday Blogs and Schedule them in Advance:
The best holiday tips right from where-to-go, what-to-do, how-to-create, you can use anything to create your best holiday content. Take inspiration from the best bloggers in your niche to create content that people would like to share.
Make sure to use the right tools to schedule your posts well in advance as holiday seasons can get very busy between families and work to create articles and post them.
Tools like Circleboom can help you schedule your social media posts. In fact, with Circleboom’s article curation tool, you can also share holiday content posted by others with your friends and followers.
Promote your Holiday Packaging and Make them Special:
We’ve all seen, collected, and cherished the special Starbucks Christmas mugs because it does get us excited. Holiday packaging is crucial, and if you do make it special, then you must promote it. Share your holiday packaging photos on your website, emails, social media, and forums, to get people enthusiastic about shopping your exclusive collection.
To make your holiday packaging more interesting, you can add small gift cards, thank you notes, or coupons. These can make your customers return to you even after the holidays are over.
Keep Calm and Get to Work:
I’m sure you are inspired and you have a lot of ideas running through your head to make more sales this holiday. So, go ahead, and experiment all the fun ways to create your holiday content and promote them. If you have any ideas to share, please let us know in the comments below.
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