Facebook Offers is a Facebook Page feature that lets a business post coupons, discounts, and deals directly to its Page, which customers can claim and later redeem in-store, online, or both.
Quick facts
- Also known as: Facebook Offer post
- Category: Advertising & monetization
- Applies to: Facebook
- Key formats: in-store only (redeemed via a barcode or QR code), online only (redeemed via a code linking to a website), or a combination of both
What is Facebook Offers?
An Offer functions like a regular Page post, it shows up on the Page's timeline and in followers' feeds, but carries a specific structure built for promotions: an expiration date, redemption terms, and either a barcode/QR code for in-store use or a redemption link for online use (Sprout Social, what are Facebook Offers?).
A customer who sees the Offer can claim it directly from the post, and Facebook keeps a private, personal record of every Offer that customer has claimed, redeemed, or let expire, giving them an easy way to find it again later without having to bookmark the original post.
How does a business create a Facebook Offer?
A Page admin creates an Offer from the Page's "Offers" section, entering the discount details, expiration date, and redemption terms, adding an image and headline, and, for online offers, a redemption URL that sends the customer to a website to complete the purchase.
Once published, the Offer behaves like any other Page post and can be shared organically or boosted with paid ad spend to extend its reach beyond the Page's existing followers, functioning as a direct response format, since success is measured by claims and redemptions, not just views.
Frequently asked questions
How is a Facebook Offer different from a regular promotional post? An Offer carries a built-in claim-and-redeem structure, an expiration date, a redemption code or link, and a private record of what a customer claimed, rather than just being a post describing a discount in text.
Can a Facebook Offer be redeemed both online and in-store? Yes, Facebook supports a combination format alongside the in-store-only and online-only versions, letting a single Offer be redeemed either way depending on the business's setup.
Do customers have to remember where they saw a Facebook Offer to use it? No. Facebook keeps a private, personal section listing every Offer a customer has claimed, redeemed, or let expire, so they can find it again without needing to bookmark or screenshot the original post.
Related terms: What is a call to action (CTA)? · What is direct response marketing?
By Arif Akdoğan, reviewed by Altuğ Altuğ. Last updated 2026-08-25. Sources: Sprout Social, what are Facebook Offers?
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