Growing your X following is a huge achievement, but it doesn’t automatically mean more sales. It is a great platform for visibility, but it can be hard to make the transition from followers into paying customers.
This is where an email marketing tool comes in. Email marketing produces an average of 174% more conversions than social media, so it is the perfect partner for your X strategy.
Successfully combining the two platforms has the potential to create a strong marketing strategy, but first you need to know the basics of how to increase online sales through social media.
Why Your X Followers Aren’t Making You Much Money
As your follower count continues to rise, the number of people who are seeing your content seems like a huge opportunity to grow your business. Since each user spends almost half an hour per day on X, the chance of them coming across your posts is high, but why is this not creating a noticeable improvement in your sales figures?
Visibility alone is not enough, and here are some of the main reasons why:
- The intent is wrong. People often open social media and scroll through their feeds to catch up on what their friends are posting and relax. The likelihood of them opening the platform in a buying mindset is low, and this could be one of the key reasons for low X engagement among businesses.
- The algorithm is unpredictable. The X algorithm is continually working in the background to deliver users with content that aligns with their previous behaviors. Your content may not even be seen by a significant chunk of your followers, impacting your overall visibility. Since this is out of your control, your analytics can see a lot of peaks and troughs, and your posts may get less impressions as your following grows.
- The window of opportunity is small. There is so much content out there, meaning people can easily get into the habit of mindlessly scrolling through their feed until something catches their eye. This gives you a very small window to interest them, making it a much tougher platform for generating sales.
How to Increase Email Subscribers Through Your X Followers
Both X and email marketing are great parts of a marketing strategy, but each of them offers different value. X is a great way to increase the visibility of your business since you are able to get your brand name in front of your followers on a regular basis. On the other hand, email marketing is less frequent, but you have the opportunity to use more engaging content features, increasing the chance of conversion.
Instead of treating both platforms as different entities, the trick is to learn how to increase online sales through social media. Combining your strategies can help you get the best of both worlds.
Let’s talk about how you can connect the two and encourage your X followers to sign up to your mailing list.
Schedule Your Sign-Up Campaign Tweets with Circleboom Twitter
Running a consistent X campaign to grow your mailing list only works if you're actually posting consistently. That's where most people fall short. You plan a sign-up campaign, post a couple of times, get busy, and the momentum drops.
Circleboom Twitter's Tweet Scheduler lets you plan and schedule your entire sign-up campaign in advance, so the content keeps going out even when you're not actively working on it.
Write your campaign tweets once, set the dates and times, and Circleboom handles the publishing automatically. No manual posting. No gaps in your schedule. Just a steady stream of content pointing your X audience toward your mailing list sign-up.
The Best Time to Post feature takes this further. Instead of guessing when your followers are most active, Circleboom analyzes your audience activity data and tells you the optimal posting times.
Scheduling your sign-up campaign tweets to land during those windows gives each post the best chance of being seen before it disappears into the feed.
For larger campaigns, the Bulk Schedule feature lets you upload multiple tweets at once using a CSV file. If you've prepared a week or a month of sign-up campaign content in advance, you can schedule all of it in a single upload rather than adding each tweet individually. Up to 1,000 tweets per file, each with its own posting time and optional media.
The combination of a consistent posting schedule and a strong incentive to sign up is what turns X visibility into mailing list growth. Circleboom Twitter makes sure the first part takes care of itself.
👉 Set up your sign-up campaign schedule with Circleboom Twitter:
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Give them a reason to sign up
In a realistic world, your X followers are unlikely to join your mailing list unless they have a good reason to do so. Think about the reasons you have joined mailing lists in the past and consider whether these reasons could apply to your business.
An example is giving a teaser snippet of content and directing readers to a sign-up link if they want to receive the full article. This is a good way to combine the short-form nature of social media content with longer-form content that users may be interested in.
Offer freebies
Everyone loves a freebie, so consider what you could offer users in exchange for their email address. This is a popular approach for businesses looking to grow their mailing list quickly as it gives users a great incentive to act fast.
Whether you offer a discount code for a percentage off their next order, a free gift with orders over a certain amount, or a free trial for an online service, there are various ways you can offer value without breaking the bank.
Setting this up using an email marketing tool allows you to send out automated introductory emails with an exclusive discount code to those who have signed up from your X campaigns, keeping maintenance low.
As well as being a great way to get more email subscribers, these deals can also be a great way to increase order value.
Add a sign-up link to your bio
When somebody clicks on your profile, your bio is one of the first things they’ll see. This makes it a great place to add a clear sign-up link.
Ideally the link would lead them to a landing page that has been created to make the sign-up process as quick and easy as possible. Nobody is going to want to have to search for a sign-up box, so it needs to be clearly visible and simple to use.
When you are creating posts that are part of sign-up campaigns, you can include copy such as “follow the link in our bio” to save characters and keep posts short and snappy.
Keep the process simple
Once a user is considering signing up to your mailing list, you don’t have long to keep their attention. If the process requires too much information, they are likely to drop off at the crucial stage.
You want to remove any distractions from the process. The landing page should be free of any other advertisements or enticing content as this can lose the motivation. Less is definitely more when it comes to sign-ups, so avoid any unnecessary content and keep the funnel as simple as possible.
Key Features of Email Marketing Tools to Increase Sales
When incorporating X campaigns with mailing list sign-ups, email marketing tools will become your new best friend and help you better understand how to increase online sales through social media.
They keep the process running smoothly and automate key parts of the funnel, making sure your X followers are receiving email content that is relevant to their interests. This makes them more likely to soon become paying customers.
To help get you set up, here are some of the key features of your email marketing tool that you should be utilising:
- Landing page builders. The first step of monetizing your X campaigns is setting up custom landing pages. As previously mentioned, these pages need to take users exactly where they want to go and be free of any other distractions. Many email marketing tools allow you to build your very own landing pages using AI or pre-made templates, meaning you don’t need any prior development experience.
- Workflow automation. When every new subscriber is waiting for an email to drop into their inbox, whether that be with an exclusive discount code or access to an article that they’re hoping to read, if they are left waiting around, the momentum will drop. Using an AI email marketing tool to automate these workflows so that welcome email sequences are sent out automatically means every subscriber will get the content they want and is more likely to make a purchase.
- Audience segmentation. Every user is different, so they should not all be treated the same. Segmenting mailing lists has long been one of the top email marketing strategies for boosting conversions. Your subscribers who originated from X can be targeted with custom content based on the reason they signed up in the first place, increasing the likelihood of strong engagement.
- Conversion tracking. Data is the key to a successful long-term marketing strategy, and email marketing tools offer plenty of valuable insights that you can use to inform your next moves. Keeping an eye on metrics like open rates, click-through rates, and conversion rates from users who started out as X followers will help you improve your approach.
Finalizing Your X Strategy With Email Marketing
Building a strong following on X is hugely valuable, but if you want to turn this visibility into paying custom, it’s time to turn your followers into mailing list subscribers.
By using your X platform to encourage sign-ups through incentive-based strategies, you can quickly grow your mailing list and start to target your new audience with relevant content.
The addition of email marketing tools makes this process much more straightforward since many workflows can be automated, speeding up the set-up and requiring little to no maintenance.
Once you realise how to increase online sales through social media and start using the two separate platforms in unison, you can combine the power of visibility and engagement, maximizing your conversion potential so you can start to see an increase in sales.
