When I published my first book, I thought uploading it online would be enough. I’d check the sales page every day, waiting for the numbers to climb — but nothing much happened. The book existed, but nobody knew about it.
Then I discovered something that changed everything: Twitter (or X) is one of the best platforms for authors to promote their books. It’s where writers, readers, reviewers, and entire book communities hang out.
Once I started sharing my journey, teasing quotes, and engaging with the writing community, I saw real traction.
Have you tried Circleboom's Quote Maker? ⬇️
If you’re an author, whether self-published or traditionally published, Twitter is a powerful tool. But success doesn’t come from spamming “Buy my book!” — it comes from promoting smartly.
Here’s how:
Arif Akdogan
Why Twitter Matters for Authors
Twitter has thriving communities like #BookTwitter, #WritingCommunity, #AmWriting, and #AmReading. Readers discover new books there every day. Authors share snippets, connect with fans, and even land reviews or interviews.
Unlike other platforms, Twitter rewards conversations. A single engaging tweet can reach thousands of readers beyond your follower count. Book threads, discussions, and quote tweets often spread faster than paid ads.
For authors, this is gold: you don’t need to spend thousands on marketing — you just need to know how to interact with the right audience in the right way.
Proven Ways to Promote Your Book on Twitter
1. Build an Author Brand
Your author brand is your identity on Twitter. It’s how readers recognize you, connect with you, and decide whether to follow your journey. Think of it as the “book cover” for your online presence.
A strong brand means every tweet you write carries more weight, because people already know you as “the author of [book].”
2. Focus on Follower Quality, Not Just Numbers
This is where many authors get it wrong. Chasing big numbers can hurt more than help.
🔴 Bots and fake followers might inflate your count, but they don’t buy books, leave reviews, or recommend you to friends.
🔴 Too many inactive followers can also make your engagement rate look low, which discourages real readers from following you.
🔴 Worst of all, platforms sometimes penalize accounts with suspicious follower patterns.
And here’s the key: if you want to increase your book sales, you should remove these bot followers. An account full of fake or inactive profiles isn’t trustworthy to audiences. Readers can tell when your numbers are inflated, and it damages your credibility as an author.
That’s why I use Circleboom Twitter.
It helps you detect fake or inactive followers and remove them safely — keeping your account clean, credible, and focused on real readers.
How to remove bot followers with Circleboom (Step by Step)
Step #1: Go to the Circleboom Twitter website and log in with your credentials.
If you’re a new user, sign up—it’s quick and easy!
Step #2: On the left-side menu, click on the Followers section. A dropdown menu will appear. Select Fake/Bot Followers to see the full list of your followers.
If you want to remove specific accounts, such as inactive users, you can directly select these categories from the dropdown menu instead of viewing all followers.
Step #3: You will see a complete list of your fake/bot followers.
Use the Filter Options on the right-hand side to refine your list.
You can filter followers based on engagement levels, fake/spam accounts, inactivity, verification status, and more.
Step #4: Browse through your followers and check the boxes next to the users you want to remove.
You can also select multiple users at once. Once you have selected the users, click on the Remove Followers button at the top.
Alternatively, you can remove individual followers by clicking the red remove icon next to their name on the right side of the list.
A confirmation message will appear asking if you are sure you want to remove the selected followers.
Click ''Remove Followers''.
Step #5: Since the removal action is processed via the Circleboom Remove Twitter/X Followers extension, you need to install it to complete the process.
Click on Download the Extension and install it from the Chrome Web Store.
Once installed, you can easily remove followers.
Step #6: After installing the extension, Circleboom will automatically add all your removal requests to the extension queue.
Click on the Start button to begin the removal process.
The extension will process your requests and remove the selected followers.
That's it! Your selected followers are now removed automatically.
⚠️ Important Warning: Once the removal process begins, do not close your Chrome browser or the Circleboom tab. The tool will automatically remove followers in the background, but if you close the tab or exit Chrome, the process will stop.
If you need a more detailed guide check this video ⬇️
✅ Example: An author with just 800 engaged followers who regularly replied to her tweets sold more books than another author with 15,000 followers, most of whom were inactive.
The lesson? A smaller, engaged community is far more valuable than a massive but hollow audience. Build relationships with real readers and fellow writers — those are the people who will support your work.
3. Announce & Tease Your Book the Right Way
Your book launch deserves more than one “My book is out” tweet. Announcements should build anticipation and tell a story.
Ideas for announcements:
➡️ Big reveal of your cover art.
➡️ Countdown tweets as your release date approaches.
➡️ A thread explaining what inspired you to write the book.
➡️ Tweets celebrating milestones: “100 preorders!” or “First 5-star review is in.”
✅ Example of a strong announcement:
“📚 It’s finally here! My fantasy debut Shadows of the North is now live. Step into a world of magic and betrayal 👉 [link]”
❌ Weak announcement:
“Book is out. Buy it.”
Circleboom makes this easier. Its AI Writer can create different announcement styles (excited, suspenseful, professional), and with cross-posting, you can publish the same launch post across Twitter/X, Bluesky, Facebook, and Threads at the same time.
infocircleboom.com
4. Share Quotes, Snippets, and Visuals
Think of Twitter as your stage. Don’t just tell people your book exists — show them why they should care.
➡️ Share short quotes that hook readers.
➡️ Post styled quote graphics for visual impact.
➡️ Release character teasers or worldbuilding snippets.
✅ Example:
“‘Fear is not the absence of courage. Fear is its fuel.’ — Shadows of the North
Available now 👉 [link]”
Visuals matter. Tweets with images or videos get up to 3x more engagement than plain text.
5. Engage With Book Communities
Twitter is full of book lovers — but you have to meet them where they are.
➡️ Use hashtags like #BookTwitter, #WritingCommunity, #IndieAuthor, #AmReading.
➡️ Retweet others’ book promotions or reviews (support goes both ways).
➡️ Reply to posts with genuine thoughts — not just your links.
Example: One author I know spends 15 minutes a day replying to writing prompts in the #WritingCommunity. When her book launched, she had hundreds of people rooting for her because she’d already invested in relationships.
Promotion works best when you’re part of a community, not just a seller shouting into the void.
6. Share Behind-the-Scenes & Author Journey
People don’t just want your book — they want you. Sharing your process builds a personal bond with readers.
Examples:
➡️ Photos of your writing desk (messy or neat).
➡️ Posts about late-night editing struggles.
➡️ Stories of how you overcame writer’s block.
➡️ Emotional confessions: “I almost cut this chapter, but it turned out to be my favorite.”
Readers love to feel like they’re walking the journey with you. By the time your book is out, they’ll feel invested in your success — and eager to support it.
Kevin Frank
7. Use Clips and Visual Content
Video content stands out in the Twitter feed. Use it to your advantage.
➡️ Record yourself reading the opening paragraph dramatically.
➡️ Share a book trailer with music and visuals.
➡️ Post a reaction video when you open your first printed copy.
✅ Example: An indie romance author posted a short video of her holding her book while saying, “This is for everyone who’s ever believed in second chances.” That clip went viral in her niche and drove hundreds of preorders.
With Circleboom, you can schedule these video posts to drop during peak engagement hours — when your audience is most likely scrolling.
8. Run Giveaways or Contests
Giveaways are powerful because they incentivize sharing.
✅ Example:
“RT + Follow for a chance to win a signed copy of Shadows of the North! Winner announced Friday.”
Other contest ideas:
➡️ Offer free digital copies in exchange for reviews.
➡️ Run a trivia contest about your book’s world or characters.
➡️ Give away related merch (bookmarks, mugs, art prints).
Giveaways don’t just promote your book — they build excitement and encourage people to spread the word for you.
9. Collaborate With Other Authors & Readers
Promotion doesn’t have to be a solo effort. Networking with other authors can multiply your reach.
Collaboration ideas:
➡️ Do Twitter Spaces with other authors about writing tips.
➡️ Cross-promote: tweet about their book, and they do the same for yours.
➡️ Host themed events: “Mystery Monday” where multiple authors tweet clues or snippets.
Example: A group of fantasy authors created a weekly Twitter Space called “Fantasy Friday,” discussing tropes and writing struggles. Each gained followers from the others’ audiences, and when they launched new books, they had built-in support.
10. Use Twitter Ads to Reach Target Readers
If you have a budget, Twitter Ads can be a smart way to boost sales. Unlike organic tweets, ads let you target the exact audience you want — readers of your genre, fans of certain hashtags, or even followers of other authors.
Altug Altug
The benefit is precision: you’re not shouting into the void, you’re putting your book in front of people who are most likely to care.
Why? Because they’re not just passively following — they’re engaging, interacting, and showing genuine interest in books. These are the kinds of people who are likely to support new authors too.
That’s why I used Circleboom’s Export Retweeters tool. With it, I could:
infocircleboom.com
1. Pick a tweet from a well-known author in my genre.
2. Export the full list of accounts who retweeted it.
3. Review and identify those highly engaged readers.
4. Use that insight to refine my Twitter Ads audience.
When I ran my campaign, I didn’t waste money targeting random users. I was targeting real book lovers who had already shown interest by amplifying other authors’ voices.
This approach made my ads far more effective — and every dollar went toward reaching people who were genuinely interested in reading.
Mistakes Authors Should Avoid
Even well-meaning authors often make mistakes that hurt their promotion:
- Only tweeting “Buy my book” without offering value.
- Ignoring communities and only self-promoting.
- Not using visuals (cover, quotes, videos).
- Chasing big follower counts instead of engaged, real followers.
- Being inconsistent — posting only at launch instead of building momentum over time.
Final Thoughts
Promoting your book on Twitter isn’t about spamming links — it’s about building a personal brand, connecting with communities, and sharing your journey in ways that spark curiosity.
The most important lesson? Quality over quantity. A small group of genuine, engaged followers is worth far more than thousands of bots. Focus on real connections, consistent announcements, and creative content.
And to make the process easier, tools like Circleboom can help you write, schedule, and cross-post your announcements and visuals across Twitter/X, Bluesky, Facebook, Threads, Instagram, YouTube, and TikTok. That way, you spend less time juggling apps and more time writing your next masterpiece.
