A LinkedIn Showcase Page is an extension of a LinkedIn Company Page dedicated to spotlighting a specific brand, product line, or initiative, letting it build its own following separate from the parent company's main audience.
Quick facts
- Also known as: Showcase Page
- Category: Account & management
- Applies to: LinkedIn
- Key limits: up to 25 Showcase Pages per Company Page; only a super admin of the parent Page can create one
What is a LinkedIn Showcase Page?
A Company Page usually represents an entire organization, but a business often has distinct product lines, sub-brands, or ongoing initiatives that deserve their own dedicated audience and content stream, without diluting the main Page or forcing followers to see updates about parts of the business they don't care about.
A Showcase Page solves this by living as a distinct, followable page listed under the parent Company Page's "Affiliated Pages" section, with its own name, logo, description, and follower base, while remaining clearly connected to the parent brand.
How does a LinkedIn Showcase Page work?
Only a super admin of the parent Company Page can create a Showcase Page, and a single Company Page can have up to 25 of them, though LinkedIn's own guidance and most practitioners favor maintaining a small number of well-run Showcase Pages, generally three to five, over spreading content and attention across many that end up neglected (LinkedIn Help, create a LinkedIn Showcase Page).
Once created, a Showcase Page posts and tracks analytics independently of the parent Page, meaning it needs its own regular content plan to be worth maintaining, an inactive Showcase Page just becomes a dead-end for anyone who follows it.
Frequently asked questions
How many Showcase Pages can a company have? Up to 25 per Company Page, though most companies see better results maintaining a small number of well-run pages rather than many that go unmaintained.
Who can create a LinkedIn Showcase Page? Only a super admin of the parent LinkedIn Company Page has permission to create a Showcase Page for it.
Do people who follow a company's main Page automatically follow its Showcase Pages? No. A Showcase Page builds its own separate follower base; someone has to follow it directly to see its updates, even if they already follow the parent Company Page.
Related terms: What is B2C? · What is social selling?
By Arif Akdoğan, reviewed by Kevin O. Frank. Last updated 2026-08-22. Sources: LinkedIn Help, create a LinkedIn Showcase Page
