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8 Tips to create an impactful marketing video in 2023

. 3 min read

Video marketing continues to be the best form of content in 2023. Video content performs better on all social media platforms in terms of reach, engagement, and conversions. Thus, making brands and businesses invest more time in creating impactful marketing videos. 

According to statistics, video tweets perform 6 times better than image posts and 3 times better than GIF posts on Twitter.  Creating a video post is also more hard work and effort compared to image posts. For individuals and small businesses, creating marketing videos could be a big challenge even in 2023. 

In this article, we will explore the fun yet necessary tips that can make your marketing video more engaging.

Create a Compelling Story:

Do you want to sell a product or sell a story? I would say, selling a story is going to be easier. Story videos work like magic on social media and time and again we have seen compelling story videos that can attach a customer emotionally to your brand. 

Keep Marketing Videos Short and Easily Understandable:

As per research, on average, users watch only 4% of a video published on Facebook. This means that if a video is approximately 4 minutes, then a user spends only 10 seconds watching the video. Hence, it’s very important to keep your videos easily understandable so the user can grasp faster in a short span of time.  

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Use High-Quality Content:

Your text should not be blurry, the video if has images should not be broken, the audio must be compatible and the video quality should be high. Any low-quality video might not be appreciated or given any time on social media amidst billions of interesting videos. 

Be mindful of Video Dimensions:

Your video aspect ratios are very important depending on the social media platform you’re focusing on. If you’re working on Instagram, then you need to create square videos, if your focus is on stories, then a vertical video is required. Please read the video requirements of each platform before designing your videos.

Add Text/Subtitles to your Videos:

Videos with text or subtitles perform better because not everyone has their complete attention on the platform. Adding text to your video allows users to understand the video even without sound or much focus.

Make your Headlines Catchy:

Your headlines are going to be the primary reason why anyone will begin watching your video in the first place. So, make sure that your headlines are filled with humor, wit, trending topics to gain maximum attention and reach.

Create Videos for Mobile Viewers:

Over half of the video content is watched on mobile and 92% of the mobile viewers share video posts. Hence, it is very important to make sure that your marketing videos are mobile-friendly and load faster on mobile devices. 

Make your Call-to-Actions (CTAs) Rewarding:

Make your users click on your CTAS by making them an offer they can’t miss. Whether it’s a lucky offer or a sale-end duration or a limited number of passes, your CTA should be something that an interested user would not want to miss.

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Following the above tips while preparing your video content can ensure that you only create impactful marketing videos. Upload your videos on YouTube, share them on all the social networks, and add them to your website to take the maximum advantage of it.

If you have any interesting marketing videos to share, please share them in the comments below!

Harshita Agrawal
Harshita Agrawal

Social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.

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