Google My Business (GMB) has emerged as a crucial tool for companies to manage their online presence and connect with potential customers. With its wide reach and influence on local search results, regularly updating your GMB profile can significantly impact your visibility and credibility.
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However, consistently creating and publishing content on GMB can be time-consuming, especially for businesses juggling multiple platforms and responsibilities.
That's where leveraging RSS feeds and tools like Circleboom Publish can be game-changers, streamlining the process of posting and scheduling content on Google My Business.
Google Business Post Scheduler - Circleboom
Manage and schedule posts for multiple accounts in one place!
What is Google My Business?
Google My Business is a free tool provided by Google that allows businesses to manage their online presence across various Google platforms, including Google Search and Google Maps.
By creating and optimizing a GMB profile, businesses can directly communicate essential information such as their location, hours of operation, contact details, and updates to potential customers.
The power of regular updates
Consistency is key to maintaining an active GMB profile. Regular updates and posts not only keep your audience informed but also signal to Google that your business is active and engaged.
This can positively impact your local search rankings, making it easier for potential customers to discover and engage with your business.
Zeynep Morelli
Leveraging RSS Feeds for GMB posts
RSS (Rich Site Summary or Really Simple Syndication) feeds allow users to access updates from various websites and blogs in a standardized format. By subscribing to RSS feeds relevant to their industry or niche, businesses can curate a stream of content to share with their audience on GMB.
One advantage of using RSS feeds is the ability to automate the process of content curation and dissemination. By connecting an RSS feed to your GMB profile, new posts from the feed can be automatically shared as updates, saving time and effort while ensuring a consistent flow of fresh content.
Kevin O. Frank
Introducing Circleboom Publish
Circleboom Publish is a powerful social media management tool that simplifies posting and scheduling content across multiple platforms, including Google My Business. With Circleboom Publish, businesses can connect their GMB profiles and seamlessly integrate RSS feeds to automate the posting process.
Circleboom Publish offers a user-friendly interface that allows businesses to manage their GMB posts efficiently. By scheduling posts in advance, businesses can plan their content strategy and maintain a consistent presence on Google My Business without needing constant manual intervention.
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How to post RSS feeds to Google My Business?
On Circleboom, you can easily add RSS Feeds to Facebook pages and groups. All you need to do is to follow the easy steps below:
Step #1: Log in to Circleboom Publish.
If you don’t have an account yet, creating a new one takes only a few clicks.
Step #2: The dashboard has Twitter, Facebook, LinkedIn, Google My Business, Instagram, and Pinterest network icons.
Select the Google My Business option to link your account to Circleboom Publish.
Step #3: As you complete the authorization step, your Google My Business account will be visible on the dashboard.
In Circleboom Publish Pro Subscription, you can manage up to 5 social media accounts. You can add multiple accounts by basically clicking “Add New Account.”
Step #4: Locate the “Connect RSS Feeds” option on the left-hand menu and tap it.
You will be presented with the RSS feed dashboard where you can manage your linked RSS feeds.
Step #5: Click “Add an RSS Feed Now” to link the RSS feed to GMB.
Once you select this option, you will see the settings page to auto-post RSS to social media.
Step #6: After selecting your GMB account, enter the relevant RSS feed URL. You can also give your feed a name to help you remember the content.
If you want your posts to begin and end with specific text, fill out the “begin with” and “end with” sections.
Step #7: Select the frequency you want Circleboom Publish to check the RSS feed source for new updates.
You should also determine the desired maximum number of posts per update.
Step #8: If you want to share the URL within your GMB posts to generate leads, keep the URL option on; otherwise, you can turn it off.
Once you have completed all the necessary settings, turn on the rule activation option and click the “Add RSS Feed” button.
Hands-on video:
Final Thoughts
Posting and scheduling content on Google My Business from an RSS feed can streamline your content management process and ensure a consistent presence on this important platform. By leveraging tools like Circleboom Publish, businesses can automate content curation and dissemination, saving time and effort while maximizing their online visibility and engagement.
Whether you're a small business looking to expand your reach or a large enterprise seeking to streamline your social media management, integrating RSS feeds with Circleboom Publish can help you achieve your goals efficiently and effectively. Take advantage of these powerful tools to elevate your Google My Business strategy and connect with your audience meaningfully.
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