When new e-commerce sites begin promoting themselves, social media ads seem like the fastest way to generate sales. Social media ads are the low-hanging fruit that everyone runs to when SEO seems like the harder option. The good thing about SEO is, that through its effort, it continues to bring you sales in the long term without any recurring expenses. When talking about SEO, the key element to focus on is local SEO if you’re just starting and local customers are an important target group.
This article will focus on some of the best tips to get your e-commerce site ranked in local search engines with minimum effort. Try the methods below to improve your local SEO.
Before diving into these tips, as you know, Google Business Profile is one of the main tools for a local business to promote its services and products. You can create, post, and schedule Google Business posts and reach your audience.
And, if you want to manage your Google Business Profile account, you should use SEO. Be aware that you can increase your visibility on local searches with the help of SEO in Google posts. To find out more on this topic, please read our detailed guide here:
Zeynep Morelli
Use Geo-Targeted Keywords
Your website’s in-page SEO is very important in determining how your website ranks online. If you want to attract local customers, you have to focus on local keywords in your website content. Be it your city’s name, store locations, or zip code, all of them need to be part of your website.
To improve your local SEO rankings, add your local keywords to:
· Website content (About us page, Contact us page, Store locations, Blogs)
· SEO title
· SEO description
· Meta data
· Image alt text
To search for local keywords, make sure to select your location while searching for keywords in the Google keyword planner. If you use another tool to search for your keywords, focus on location-specific ones and add them to your content.
Optimize Google My Business
When people are searching for “parlors near me,” “restaurants near me,” and “dog salons near me,” local businesses listed on Google rank at the top. They rank above any website links and images. When searched on mobile devices, listed businesses form a significant chunk of search results with a list of results linked to Google maps.
Hence, if you want to be found by local customers, establish your brand with Google My Business. This free online listing helps you dominate Google local search results. The primary thing after the listing is to increase your customer reviews.
One of the most essential things regarding Google My Business is posting regularly. If you don't have time, you can use a social media management tool to schedule your Google My Business posts in one sitting.
Circleboom Publish is the most comprehensive social media management tool on the web. You can create, design, post, schedule, and automate Google My Business content for your multiple Google My Business accounts in one dashboard.
You can use the Canva extension to design amazing GMB visuals with ready-made Google templates, photos, filters, emojis, backgrounds, etc.
You can create and schedule Google My Business "Event" and "Offer" posts and launch campaigns to attract the attention of your customers. You can add CTA buttons to your GMB posts.
You can automate your posts in Google My Business with Circleboom. You can connect RSS Feeds to Google My Business and keep your accounts fresh and posting.
Circleboom also supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, and TikTok.
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Use Local Hashtags And Marketing Strategy On Twitter
When using social media sites like Twitter, it’s important to direct your tweets towards local users and events. If you’re only focusing on local sales, you should delete all tweets that misguide your users regarding your location.
To rank your business’s Twitter account on local search results:
· Add your location, and address to your Twitter bio.
· Participate in local events and campaigns.
· Follow local Twitter users and remove Twitter followers from unrelated geographies.
· Remove Twitter inactive accounts from your list to maintain your engagement rate and follower-following ratio.
Harshita Agrawal
Generate Relevant Backlinks From Local Sites
Getting links and mentions from relevant and reputed local sites help your local customers trust your brand and products. To quickly generate backlinks, start with local online directories. Online directories like Yelp and Glassdoor help you gain positive interest.
Next, contact local bloggers and social media influencers and ask them to include your e-commerce site on their pages. This will help you build a trustworthy community in the long run.
Final Words
The above-mentioned steps will help you gain your standing in local SEO searches and improve your local online sales. The steps will also help you increase your store traffic and find new customers. So, quickly follow the tips to generate constant sales with the least effort in the future.
You can use Circleboom Publish's Google Business Profile scheduler tool to create, design, and schedule multiple GMB posts for multiple GMB accounts. This way, you can communicate with your local audience and promote your business.
Circleboom Publish is in your service at affordable prices.
Sıla Önder
Harshita Agrawal
Kevin O. Frank
