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How often should we post duplicate content on social media?

. 9 min read

Social media is a powerful platform for reaching large audiences, but capturing engagement is becoming harder. Duplicate content strategies can help, but it's crucial to understand what repetitive content is and how often to share it. This guide explores the pros and cons of duplicate content and provides tips for optimal sharing frequency.

Different platforms need different strategies! For example, you can find an in-depth guide on how often we should post on Google Business Profile here ⬇️:
How often should I post on Google My Business?
Posting regularly on Google My Business increases the effectiveness of your marketing and boosts your impressions/engagement.

What is Duplicate Content?

Let me take you back a few months. I had just finished writing a blog post that I was incredibly proud of. It was packed with insights and tips that I knew my audience would love!

I shared it on Facebook, and then I waited..

And waited...

But the post didn’t get the engagement I was hoping for. Frustrated, I decided to share it again a few days later, this time on Twitter. To my surprise, it started gaining traction.

That’s when I realized the power of duplicate content—sharing the same content more than once, like re-posting the same text, image, or video at different times or on different platforms.

You can also check out this guide to automatically duplicate your content ⬇️
Should I repeat posts on a Facebook page?
Manually resharing posts to your Facebook page can be time-consuming. However, you can make your job easier by automating this process.

I. Advantages of Duplicate Content

As I started experimenting more with duplicate content, I noticed some significant benefits:

Advantages of duplicate content

Reaching Followers in Different Time Zones

Not all of my followers are active on social media at the same time. By resharing the content, I could reach my followers who were online at different times, ensuring my hard work got the attention it deserved. It was like finding a new audience with every repost.

For example, you might publish a post on Twitter. If you know the time zone for most of your followers, you can share at the best time to get the maximum benefit!

Circleboom's Tweet Mapper allows you to see ⬇️ the time zone distribution of your Twitter followers and friends.

Time Zones

Increasing the Visibility of Content

There were times when a post didn’t get much love the first time around. But when I reshared it, suddenly it started gaining traction. Resharing increased the content's visibility and engagement, giving it a second, third, or even fourth chance to shine.

Did you know that by using scheduling tools, you can post even if you are not online?
The Benefits of Using Social Media Scheduling Tools
If you’re a business owner, social media manager, or anyone else responsible for managing a social media presence, you know how time-consuming and overwhelming it can be to keep up with your accounts. This is where social media scheduling tools come in.

Follower Mass Access to the Same Content on Different Platforms

Not every follower is active on all platforms. By sharing the same content on Facebook, Twitter, LinkedIn, and Instagram, I could reach a wider audience without reinventing the wheel each time. It was a game-changer for my social media strategy.

Circleboom Publish allows you to post to different social media accounts on a single platform.
Circleboom Publish: Manage all social media in one place!
As Circleboom, we have an all-in-one social media publishing tool, Circleboom Publish, to enable you to manage all social media in one place!

II. Disadvantages of Duplicate Content

However, I also learned that duplicate content isn’t all sunshine and rainbows. Here are some of the downsides I encountered:

Risk of Losing Followers

One day, I noticed a drop in followers. Constantly seeing the same content can bore your audience and cause you to lose them. I learned this the hard way when I realized I had overdone it with repetition.

Possibility of Being Detected as Spam by the Algorithm

Social media algorithms are pretty intelligent. They can perceive constantly repeated content as spam, which might reduce the visibility of your posts. It’s frustrating, but it’s a reality we have to work around.

To maximize your social media impact, don't miss out on this article.
5 ways to increase social media presence!
Are you feeling overwhelmed about what to do with your social media accounts when building a social media presence?

Risk of Losing the Originality of the Brand

Repetitive content can damage your brand's originality and creativity. I’ve always prided myself on creativity, and nothing stings more than seeing your brand become monotonous.

How Often Should Duplicate Content Be Shared?

Deciding how often to share duplicate content required analyzing the habits of my target audience and understanding where they were most active. Each platform has its dynamics, and it’s essential to consider these when planning your sharing frequency.

Based on my personal experiences with social media management and content sharing, I've developed a set of recommendations for sharing duplicate content effectively across various platforms. Over time, I've learned what works best for maintaining engagement and avoiding the pitfalls of spam detection and follower fatigue. Here are my personal experience-based recommendations for the optimal times to share duplicate content on different social media platforms:

How often you should post duplicate content on Facebook:

  • Duplicate content can be shared after 5 days to avoid being detected as spam and to keep the audience engaged without causing fatigue.

How often you should post duplicate content on Twitter:

  • Duplicate content can be shared more frequently due to the fast-paced nature of the platform. Sharing the same content after 2-3 days is generally acceptable.

How often you should post duplicate content on LinkedIn:

  • Duplicate content should be shared with caution. Reposting the same content after 7 days can help maintain visibility without risking spam detection or follower loss.

How often you should post duplicate content on Instagram:

  • Reposting after 3 days is recommended. However, to avoid follower fatigue, the content must be visually appealing and engaging.

How often you should post duplicate content on Pinterest:

  • Pinterest allows for duplicate posting without limitation. However, to keep the content fresh and engaging, it's advisable to wait at least 14 days before reposting.

How often you should post duplicate content on Google Business Profile:

  • Reposting content after 3-4 days can help maintain visibility and engagement without being flagged as spam.

However, despite following these recommended intervals, I sometimes still faced issues with my posts being detected as spam. This led me to seek a more robust solution for managing duplicate content. I discovered Circleboom Publish, a platform that includes a fantastic "Duplicate Content Checker" tool. Which I will mention after a while.

Do you know that you can use Artificial Intelligence in social media management?
Best AI Assistants for Social Media Management!
AI assistant tools help you level up your social media experience with auto-generated texts and tools for content creation, sharing, and scheduling!

Why is having duplicate content an issue for SEO?

One night, after noticing a significant drop in organic traffic, I dove deep into the world of SEO. Duplicate content can be a nightmare for SEO. Search engines aim to provide users with the most relevant and original content. When they see the same content multiple times, they can get confused about which version to prioritize. This can lower the rank of all versions, diluting your content’s visibility and reducing organic traffic.

Moreover, duplicate content can lead to a poor user experience. Users don’t want to see the same thing over and over, and this can harm your site's reputation and decrease engagement. It’s essential to manage duplicate content effectively and ensure your strategy aligns with SEO best practices.

How do you avoid being detected as spam by the algorithm?

Since each platform has different duplicate content policies, knowing these policies and planning your content is essential.

The following section includes details about the use of duplicate content on popular social media platforms such as Facebook, Instagram, LinkedIn, Pinterest, Twitter, and Google Business Profile and the solutions offered by Circleboom Publish.

In light of this information, you can deliver your content to larger audiences without being perceived as spam.

Duplicate Content Checker by Circleboom

Let me introduce you to a tool that has been a game-changer for me: Circleboom Publish. This platform includes a fantastic "Duplicate Content Checker" tool. It helps me identify and manage duplicate content effectively. With Circleboom's "Duplicate Content Checker," I ensure my posts remain unique and engaging, reducing the risk of being flagged as spam.

Here' step-by-step explanation of how to duplicate a post on Circleboom and how Duplicate Content Checker works:

Step #1: Open your browser and land on Circleboom Publish.

If you still don't have an account, you can create one with a few clicks.

Step #2: On the first page, you'll find options for Twitter, Facebook, LinkedIn, Google My Business, Instagram, and Pinterest.

You can link your accounts to the Circleboom Social Media Management dashboard to schedule posts on your social media account.

With Circleboom Publish, you can also post on your Twitter, Pinterest, LinkedIn, and Google My Business accounts.

Step #3: After clicking "Create New Post," you can easily start creating your post.

Step #4: Click on the ''Accounts'' section to choose between your connected accounts.

Step #5: Select the platform and account you want to share with.

You can share your post to Facebook, Twitter, and Instagram simultaneously using Circleboom social media management tool.

Step #6: After creating your post, just press "Post Now"

Step #7: To repeat a shared post, you can enter "Sent Items" on the left side of the screen.

Step #8: Click on the "Reschedule" button under the "Repost" section on the right side of the screen.

With Circleboom Publish, you can automatically choose the best time for you and schedule the post.
Find the best time to post on Facebook for likes in 2024!
Instead of relying on generic recommendations, Circleboom provides personalized insights based on real-time data. So, what are Facebook’s peak hours?

Final: If 7 days have not passed since the post was shared, Circleboom Publish will automatically issue a warning.

Depending on this, you can schedule your post for a later date.

Duplicate Content Checker


Duplicate content can be a valuable asset in your social media strategy, helping you reach followers in different time zones, boost content visibility, and engage audiences across multiple platforms. However, it also comes with challenges, such as the risk of follower fatigue, being flagged as spam, and losing brand originality.

To effectively use duplicate content, it’s crucial to understand each platform's guidelines and your audience's habits. Circleboom Publish offers essential tools and insights to help you navigate these complexities. With Circleboom, I can manage my content strategy to keep it fresh and engaging, while avoiding spam detection. Utilizing these strategies and continuously monitoring my performance has ensured my social media efforts are successful and impactful.

By leveraging Circleboom's innate "Duplicate Content Checker" tool, I maintain the originality of my content and optimize my social media strategy for better engagement and reach.

Circleboom Publish

Circleboom supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, and TikTok (soon).


Arif Akdogan

Passionate digital marketer helping grow through innovative strategies, data-driven insights, and creative content. [email protected]

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