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Is Twitter Getting Rid of its Like (Heart) Button

. 3 min read

Twitter’s founder and CEO, Jack Dorsey, recently questioned the presence of ‘like’ button on Twitter and their future plans to get rid of it. The CEO further hinted that the attempt has to be made in order to improve the quality of debate on the platform.

As soon as the news came out, Twitter confirmed the plan of working around the like button on their Twitter page.

What Twitter users feel about the Twitter Like Button?

The tweet received several reactions including comments, retweets, and LIKES. The response from Twitter users is mainly negative towards the news with them definitely wanting to keep their like button.

Here are some Twitter reactions that are worth a read:

This reply aptly describes what a lot of Twitters users actually do on the platform. Not everyone is interested in commenting or getting into a discussion. Liking tweets and videos is also one of the ways how they share their thoughts and emotions.

Another reaction clearly speaks the views of millions of Twitter accounts and pages that post content for likes and user interaction. Twitter accounts that focus on funny or motivations quotes, travel pages, accounts around diets and nutrition, they all gauge their content relevance with the likes they receive. And, they might lose their meaning without the Twitter like button.

What Researchers Think about it?

Given the response from Twitter users, it’s also worth noticing that the researchers believe quite the opposite about the like/heart button on social media. Researches have proved that when on one side like button gauges social support, it also heightens the feeling of depression.

Another reason why researchers warn against the like button is how it has become a quantifiable measure of social presence. People begin to judge others and themselves based on the likes they receive and it creates an unhealthy mental environment.

Practical Implication of the Twitter Like Button

Other then what Twitter users and researchers believe, let’s talk about the practical aspect of like button.

Twitter like is an important metrics that Twitter marketers use to understand the performance of their Twitter ads. It’s also one of the important metrics to decide which kind of tweets perform better and need to be posted more often.

Even Twitter influencers’ impact is measured by the likes they receive on their tweets. Most marketers and customers rely on like button to learn the general reaction towards a tweet.

Not everyone on Twitter would like to retweet a post from a brand because that reflects on their profile. But, they might prefer to like it and show their appreciation towards the brand. And, that’s how the like button is used by majority of Twitter users.

Let’s Wait for Twitter’s Final Step

Given all the analysis and judgement, let’s wait to see what Twitter actually does. Given their expertise in evolving the platform and making it better every time, I can just say, they know their thing.

If you have any question regarding Twitter, let me know in the comment below. I would also love to know your opinion on Twitter getting rid of its like button! Tell me what you think in the comments below.

Harshita Agrawal
Harshita Agrawal

Social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.

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