With a very high engagement rate on each of their social platforms, micro-influencers are the best kind of social influencers. Micro-influencers are known for their ability to influence their followers and create an impact.
Before you decide to begin any collaboration with influencers, the biggest question that often comes to the mind is, where can you find micro-influencers? Before we answer this question, let’s learn a bit about micro-influencers.
Micro-influencer Basics:
Micro-influencers are influencers with followers between 2,000 to 30,000 followers. You could be looking for micro-influencers on Instagram, Twitter, or Facebook based on where your audience is.
According to a research by Bloglovin, micro-influencers charge somewhere between $250-500 per Instagram post. The prices may change based on the social platform, niche, and engagement rate. The style and personality of micro-influencers also help you pick the one that resonates with your brand identity.
Finding Micro-influencers:
To find micro-influencers that are ideal for your brand requires a lot of time and effort. If you randomly begin searching for micro-influencers, it might take you hours to spot one influencer that you might work with.
If you’re looking for Twitter micro-influencers, one of the easiest way to find them is using Circleboom. It can help you find accounts with the maximum following for any keyword.
Since you’re looking for micro-influencers, you can always add the maximum follower limit to 30,000 to 40,000 to only target micro-influencers. You can use their smart search and narrow down accounts with their followings and geography.
Circleboom is a great influencer tool because you can sort Twitter accounts by:
- Minimum and maximum followers.
- Minimum and maximum friends.
- Number of tweets per day.
- Geographic location.
- Keywords
Once you input your requirements, you will get a list of Twitter influencers that fit your criteria.
This gives you a list of selected influencers that you can then verify on Twitter.
Circleboom makes the process of finding influencers super quick because if you actually head to Twitter and try to sort micro-influencers for your keywords, you would be lost. With Circleboom, you just have to type in the keyword and Circleboom pulls all the Twitter users for you.
The best thing is that by changing the follower numbers, you can also spot the hyper influencers and macro influencers with Circleboom.
If you’re looking for micro-influencers with specific keywords in their username, you can also use Circleboom Grid search to get real-time results.
Circleboom is specific to Twitter to look for micro-influencers, but if you’re looking for micro-influencers for other social media platforms, you can test tools like Buzzsumo, Heepsy to find Facebook and Instagram influencers.
Conclusion:
Micro-influencers have proven worthy every time and more and more brands are inclined to work with micro-influencers in 2019. Given the current scenario of influencer marketing, if you wish to get paid sponsorships for your brand, this is the best time.
You can use Circleboom’s free plan to look for Twitter influencers. If you upgrade to the paid plan, you can get added advantages of their scheduling tool.
If you have any doubts in finding your micro-influencers, you can let me know in the comments below.
