Since Americans are spending an average of 31 minutes a day on X, there is a huge opportunity for you to connect with your target audience and draw them into your campaign landing pages.
With 85% of businesses that use X for their marketing considering the platform vital to their online strategy, there’s no denying that having a strong presence can help improve the success of your campaigns.
Now that so many online retailers are going above and beyond to increase engagement with their upcoming campaigns and increase their sales, finding ways to stand out from the crowd can feel impossible.
In this article, we’ll talk through some of the best ways to turn your X followers into frequent website visitors by creating memorable social media campaigns.
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Getting Your Landing Pages Ready for the Increase in Traffic
With a powerful marketing strategy and more online shoppers, your website could see a notable increase in traffic.
If shoppers experience slow loading times or your site crashes, it can turn visitors away. You need to make sure your website can handle the extra traffic if you want to make the most of the opportunity.
Here are some things you can do to make sure your website is ready:
- Upgrade your hosting plan. If your hosting plan has limited server resources, it can affect your website's performance during high traffic. To avoid this, consider upgrading to a more reliable solution, such as VPS hosting, which offers dedicated resources.
- Optimize for mobile users. Since most online shopping is done on mobile devices, you need to ensure your website is fully responsive. Test this by browsing your site from your phone to make sure everything is working as it should.
- Fix any performance issues. A traffic spike will put extra pressure on your site, so any pages that are already slow to load may get even slower. Use Google’s free PageSpeed Insights tool to analyze key pages and flag any issues that need resolving.
How X Can Be Used to Increase Your Campaign Traffic
Posting fun content isn't enough if you want to make your next campaign your best yet. Consumers are surrounded by brands fighting for their attention, so if you want to draw in customers and become the go-to online store, you need to start using Circleboom Twitter and get people talking online.
Nowadays, social media is the first port of call for consumers who want to find the best deals. With over 36% of American consumers shopping on social media this year, your landing pages are only the start; the key is getting seen on social media and using this to drive traffic to your website.
As social media marketing becomes increasingly common and shoppers are exposed to exclusive deals and enticing marketing materials, spending continues to increase, and this trend is only set to keep growing.
If you’re looking to specifically utilize X in your campaigns and drive more traffic to your website landing pages, let’s discuss seven of the most effective ways to make the most of your social media presence…
Keep a campaign Tweet pinned at the top
Many businesses do not utilize the “Pin to your profile” feature on X, which allows you to keep a Tweet highlighted at the top of your profile.
This makes it one of the first things a user will see when they visit your page, so it is ideal for making campaign content stand out.
When launching a new campaign, you are likely to post a lot of content, but it is worth creating a pinned Tweet that includes the key details and a link to your landing page.
This way, your landing page won’t get lost in the stream of content and will be easily accessible for visitors who have arrived at your profile looking to do a spot of shopping.
Build excitement with a campaign countdown
In the run-up to big campaigns, X is a great place to generate excitement. By sharing hints at what is to come or launching exclusive insights, you will stick in your followers’ minds and keep drawing them back to your page.
Your X campaign shouldn’t just be a one-day event – it should be a series of content that focuses on a particular theme or offer.
Whether you share sneak peeks of what is coming, behind-the-scenes content, or insights into where people can find the best discount codes, this helps get people talking and intrigued about what you are going to offer.
Schedule posts for the busiest times
When you’re putting so much time and effort into your X campaign, it would be a shame not to see the engagement you’d hope for just because you posted at the worst times of day.
Circleboom research carried out by Circleboom, the best time to post on X is between 9 am and 3 pm on Tuesdays, Wednesdays, and Thursdays.
As people start their day and check their social media accounts to catch up on trending topics, having your tweets displayed at the top of their feeds will improve your visibility.
When driving traffic to your landing pages, tailoring your posting schedule to your target audience can help you take it a step further.
Using Circleboom to find the best time of day to Tweet based on your followers’ activity will help you fine-tune your strategy and reach the most people.
Utilize paid ads
Paid ads on X help you reach more than just your followers. You can target specific demographics, interests, and buying behaviors, allowing you to choose exactly how you want to use your budget.
The best practice we recommend is simple: focus on the people who are already loyal to you—the ones who interact with you, reply to you, and retweet your posts. By targeting people like them, you can create campaigns that reach the right audience and deliver the best results.
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Setting up ads that are aimed at your target audience and designed to promote your campaign content, offer exclusive discounts, and link to your landing page will bring more people to your website and help you make more sales.
One of the main benefits of paid advertising is the analytics it provides. Running different ads and seeing how each performs will help you improve your weaker ads and targeting options to get the most out of your campaign.
The Process: Exporting Your Retweeters with Circleboom
Circleboom stands out as an excellent Twitter tool that empowers you to gain deep insights into your audience, including who is amplifying your content. Here’s how you can use it to export those who retweeted your tweets:
I search for one of my tweets.
Circleboom will list those accounts that retweeted this tweet. You can export the list of those who retweeted your tweets.
Set up an exclusive X discount code
One of the most effective ways to improve your engagement analytics is to make your audience feel as if they are getting an exclusive deal. If your followers see a discount code that is only available through X, they will feel as if they’ve got access to a rare deal that cannot be missed.
This discount code should be promoted throughout your campaign to drive more traffic to your landing pages and achieve those all-important conversions.
To add a sense of urgency and make your followers act fast, you could also set up flash sales.
By promoting discount codes that only last a few hours or are only valid for the first 100 customers, not only will people feel more urgency to make a purchase, but they will also be more inclined to keep an eye on your X account to avoid missing out on future deals.
Use GIFs to draw attention
X is full of brands fighting for attention with flashy landing pages and colorful promotional designs. This means standing out in your followers’ feed requires creative thinking and eye-catching graphics.
Instead of using static images, GIFs add some brand personality to a Tweet and are more likely to be noticed as users scroll through their feeds.
Whether you use animations of your product range or introduce meme humor into your campaign, sharing GIFs alongside your landing page links can help you draw in more website visitors.
Get involved with hashtag conversations
X has long been the home of hashtags, and if you are not keeping up with trending topics, you are missing prime opportunities to expand your reach.
By monitoring the latest hashtag trends and finding opportunities to get involved, you can become part of the most popular conversations by adding trending hashtags onto the end of your Tweets and interacting with relevant threads.
As well as starting new conversations, make sure to keep on top of existing ones. Your X account is likely to be a go-to for consumers who have questions about your products or complaints about an order they received.
It is important to keep on top of these conversations and connect with your followers to build relationships and provide a strong customer experience.
Making Your Next Campaign Your Best Yet
As social media retail spending continues to break records year on year, making the most of the platform is a prime opportunity for your online store.
When shoppers head to X to see what’s going on around them, having a strong online presence and being at the center of the conversation gives you the best possible chance to expand your reach and maximize sales.
From keeping up with trending hashtags to pinning your main campaign Tweet at the top of your page, there are various strategies that you can implement to drive traffic to your landing pages and make sure your next campaigns are a success.
