People love the bests! Best tools, best ideas, best tips, etc. Although they are never the ‘key’ to success in any business, it should be admitted that they play an important role in a marketing strategy. So that’s why you want to find out what is the best time to post on TikTok.
But, firstly I want to ask this question: is there a ‘best’ time to post on TikTok or any other social media platform?
Finding when to share material on social media can be challenging. There are certainly a lot of statistics and concepts for different platforms, but trends constantly develop and shift. Additionally, just because you get a lot of likes and followers for a particular kind of content at a specific time and the day doesn't mean that what you publish next will become popular.
So we should always be skeptical about these ‘bests’ that claim to be globally valid.
First of all, we don't live in the same spot in the universe. As Niko97xd said on this discussion on Reddit, the best time to post on TikTok can vary by location.
But, still, there are some researches conducted on this topic to come up with more general results to define the best time to post on TikTok for everyone.
One of these studies came from Influencer Marketing Hub.
This study shows the best hours to post on TikTok. It is all expressed in Eastern Standard Time (EST) and based on more than 100.000 global TikTok posts and engagements.
According to this study;
- The best times to post on TikTok on Monday: 6 am, 10 am, and 10 pm.
- The best times to post on TikTok on Tuesday: 2 am, 4 am, and 9 am.
- The best times to post on TikTok on Wednesday: 7 am, 8 am, and 11 pm.
- The best times to post on TikTok on Thursday: 9 am, 12 pm, and 7 pm.
- The best times to post on TikTok on Friday: 5 am, 1 pm, and 3 pm.
- The best times to post on TikTok on Saturday: 11 am, 7 pm, and 8 pm.
- The best times to post on TikTok on Sunday: 7 am, 8 am, and 4 pm.
They are the best times to post on TikTok if you're living in Eastern Standard Time Zone. But, surely they should be changed for different time zones. For example, Hootsuite made a research on the best times to post on TikTok in Pacific Standard Time Zone.
According to this study;
- The best times to post on TikTok on Monday: 9 pm, 10 pm, and 11 pm.
- The best times to post on TikTok on Tuesday: 8 am, 9 am, and 10 am.
- The best times to post on TikTok on Wednesday: 6 am, 7 am, and 8 am.
- The best times to post on TikTok on Thursday: 7 pm, 8 pm, and 9 pm.
- The best times to post on TikTok on Friday: 2 pm, 3 pm, and 4 pm.
- The best times to post on TikTok on Saturday: 10 am, 11 am, and 12 pm.
- The best times to post on TikTok on Sunday: 7 am, 8 am, and 4 pm.
The same study also indicated that 7 pm (PST) on Thursday is the best time to post on TikTok for maximum engagement.
As you can see the best times to post on TikTok in Pacific Standard Time Zone are almost completely different than the best times to post on TikTok in Eastern Standard Time Zone.
Only Sundays have the same best hours to post on TikTok.
Kevin O. Frank
What affects the best time to post on TikTok for you
The ongoing desire for content consumption is a result of social media. People enjoy scrolling through their feeds to pass the time, whether looking for videos, GIFs, or links to articles. And while creating content should always be your primary objective (which we'll discuss in more detail below), you also need to be aware of when to engage your audience.
Where does your audience live?
Like many social media networks, TikTok has an extensive international user base. For instance, 1 in 7 people in Thailand has downloaded the app. There are more than 20 million users in India, 150 million in China, and more than 14 million in the USA.
Why these statistics are important
Well, if your audience is international, that instantly affects the volume of content you create. When you should post content also depends on it. Due to time zone restrictions, most of your material will likely be accessed during peak times in a particular area.
Find the best time to post for your own TikTok account
Your regular user account on TikTok can now be upgraded to a Pro account. One of the new things that pro accounts have access to is analytics. Determine where your following are first.
Analytics will show you the number of your followers, how they are split by gender, and which regions are the most popular with followers. Here's how to upgrade to a Pro account if you haven't already:
Launch the app, then go to your profile. Next, click on the three dots in the top right corner of your mobile phone's screen to enter the privacy and settings section. Go to Switch to Pro Account after that.
Follow the instructions (which may involve validating your mobile number if you haven't already). You will access your analytics once your account has been converted to a Pro account.
Tap Analytics in the Accounts section of your privacy and settings while you're there. You may learn more about your audience by tapping the Followers tab.
Altug Altug
When your audience is active
You know exactly where your target crowd is. It's time to determine when they are active now.
Although it might appear a little more complicated, this step only requires understanding time zones. For instance, there is only a tiny difference to consider if you are in Thailand and have a large following in Thailand and India. Your publishing schedule won't be affected by the little time difference.
On the other hand, it's different if you have sizable audiences in North America and the UK. You'll need to arrange and plan your material to accommodate an eight-hour time difference.
You can use the best time to post on the TikTok calculator on Influencer Marketing Hub to find out the best time to share TikTok content in your time zone.
Unfortunately, TikTok lacks any scheduling capabilities. Additionally, no social media management programs currently let you post or plan content from your TikTok account. You'll need to produce a content calendar covering the major geographic areas where your fans are drawn. Although it seems to be the only method to keep posting content for your audience, it will be challenging to sustain if you have viewers in nations with significant time differences (for now). It might not seem appealing.
It's time to provide our advice on expanding your following now that you know when to release material for your audience.
But, I should say it again. Knowing the best time to post on TikTok is not a guaranteed way of growing followers and boosting impressions and engagements. To truly gain TikTok followers, it's essential to focus on creating high-quality content that resonates with your audience, engages them, and encourages them to follow your account.
You have to create related, authentic, and attractive content and also develop other strategies to be successful on TikTok. Otherwise, your best time to post on TikTok will be 'never' as Seamus Baghwan Jones said in an open discussion on Quora.
How to grow your followers on TikTok
You should have your tactics to grow on TikTok and get engagements. This way you can build your own strategy on the best time to post and get successful results.
#1 Differentiate yourself
Find your differentiating point if you want to draw in a significant following. Most people believe that your X-factor is a talent or physical characteristic. However, this is not true. It's a quality or group of qualities that make you unique beyond your appearance. Your appearance and aptitude enhance you.
It is not all the time about beauty. It can be your sense of humor, your absurd acting, or interesting comments about topics. It's you, and you can find it.
What do your friends and family appreciate most about you? Uncertain about your particular skill? Instantaneously, you'll have enough to last.
#2 Create more, get more
Although it seems simple, managing this one can be a little challenging. More imagination is needed to produce more TikTok content. But you don't have to think of fresh ideas all the time. In truth, it's simple to record what you're doing.
It is simpler to document than to continuously create funny sketches. Additionally, sharing an update with your audience on your phone takes less time than planning and recording for hours to get the ideal shot.
#3 Partnerships with other TikTokers and influencers
Don't limit yourself to your audience. You can collaborate with other TikTokers and produce together on their channels. This way, you can have a chance to reach their audience and get likes, comments, etc. from a group of people who haven't heard about you before.
#4 Do not forget the hashtags
A fundamental component of social media is hashtags. Finding material without them might be difficult. And being seen is a lot simpler because people use and follow hashtags.
Don't choose any hashtag for your video, even if doing so will help it appear in searches. You must conduct some study. Determine the hashtags that apply to your video and the video's parts.
On TikTok, finding hashtags is simple. Use the search menu's first keyword as a starting point. The Hashtags tab should then be selected to view all hashtags containing your search query.
Kevin O. Frank
#5 Cross-post on your other social media channels
Your new follower doesn't have to be TikToker. Build your persona on other social media channels and share your new content across them. Nowadays, almost all TikTok famous is also getting high results on Instagram or other platforms.
How to do it? The easiest way for it is using a third-party social media management tool that you can connect your multiple accounts.
Circleboom Publish is the most comprehensive, the safest, and easiest to use among your options. It supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google Business Profile.
You can manage multiple accounts from each of these supported platforms.
You can download your TikTok videos by using Circleboom's TikTok video downloader and then share them on your other social media channels at once, in one dashboard.
You can build a multi-platform presence with one content, one tool, and one time. Thanks to Circleboom Publish, you can create, design, and schedule your social media content for the best times to share.
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Le Fin
The best times to post on TikTok vary by location, time zone, country, language, gender, and many other criteria. Yes there are some common spots and we have given them above, you should find your own tunes.
But, growing on TikTok needs some other practices. One of them is cross-posting your content. Circleboom Publish helps you create, design, post, and schedule your content.
You can take advantage of Circleboom's amazing features and tools at affordable prices.
Zeynep Morelli
Zeynep Morelli
Harshita Agrawal
