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Is Twitter Useful for Small Business Marketing?

. 3 min read

ll of us have seen celebrities and big brands totally slaying on Twitter with their awesome tweets that everyone loves. For any small business owner, the obvious question that comes to the mind is, “Is Twitter for small business too?”

The question is worth consideration as small businesses have to work harder in creating an impact on Twitter. What’s even harder for them is generating sales from Twitter. The best example that comes to my mind when talking about Twitter and small business is this:

This tweet was sent out by Billy, whose father started a new donut shop, Billy’s donuts. The tweet got so much traction that they were completely sold out by the end of the day. The amazing part was that his tweet was shared by Twitter promising to visit their donut shop. A share by Twitter made it reach thousands of their followers who then started sharing the post.

It’s beautiful to see how Twitter could completely change the fate of a new small business. At the same time, it also strikes us that this is a once in a blue moon situation. Not every business can go viral that easily. Maybe it was the honesty and simplicity of the post that made people love it and share it.

But, what we do learn is that small businesses can work it out on Twitter too. There are several other examples of Twitter making small businesses establish genuine follower base. Let’s look at some of the ways how a small business can use Twitter.

Always Follow the 80/20 Rule:

Don’t be a spammer. Twitter is filled with spammers. If you are only tweeting to throw information about your company, no one is interested. You have to make your content worthy enough to be retweeted and shared.

Remember the 80/20 rules. Only 20% of the posts should be related to your business. Other than that you will turn people away from you. Follow the trending hashtags and post something that people are looking for.

Spend Time Understanding your Audience:

If you want to build a strong network on Twitter, you have to know your audience. You must know what language they speak, what are their interests, and when are they using Twitter.

If you are not sure how to gather this information, use Circleboom’s free plan to analyze your Twitter analytics. You can learn what are the best times to post on Twitter for you along with your follower behavior and interest.

Build a Relationship with your Twitter Followers:

For any small business, it’s very important to build a relationship with your Twitter followers to make the maximum of your marketing attempts. How to build a relationship with your followers?

-> Follow them back. If you think your followers are accounts you are also interested in, then follow them.

-> Reply to their comments.

-> Retweet if they mention your brand or service.

-> Take time to respond to their messages.

-> Organize them into lists and create your posts accordingly.

Schedule your Posts in Advance:

Consistency is the key to any social network. If you don’t want to be forgotten, then you have to share your tweets regularly. If you can’t afford a social media marketer and do not have the time to create posts regularly, you can use the Circleboom scheduler to schedule your posts in a few minutes.

Using the Circleboom publisher, you can share interesting articles to your Twitter, schedule your tweets in advance, and add multiple RSS feeds to your account.

Yes, Twitter Marketing can be a Game-Changer for Small Businesses:

Implementing Twitter marketing the right way and staying ahead of the marketing trends can actually help you escape the crowd and create an engaging Twitter account for your brand.

I hope the tips and examples above have helped you. If you have any questions, just comment below.

Harshita Agrawal
Harshita Agrawal

Social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.