The beauty influencers on Instagram and YouTube are loved and adored for their amazing content. Be it makeup tutorials, makeup ideas, beauty tips, they have just a unique insight on everything. They have in fact totally revolutionized the beauty industry with their unconventional ideas and creativity.

Some of the most popular beauty influencers that literally everyone knows about are Kylie Jenner and Huda Beauty. With their Instagram and YouTube popularity, they have created some of the biggest makeup brands. Kylie Jenner became the youngest billionaire at the age of 21 with her company, Kylie cosmetics. And, Huda Kattan, launched Huda Beauty which made her one of the richest self-made women.

Such is the potential of Instagram and YouTube in shaping the future of influencers. In this article, we will list some upcoming follow worthy beauty influencers of 2020 that would totally inspire you.

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Circleboom Blog - Social Media MarketingHarshita Agrawal

James Charles

Instagram handle: @jamescharles

Number of followers on Instagram: 18M

YouTube account: James Charles

Number of subscribers on YouTube: 19M

James Charles is like a dream-come-true for any uprising beauty influencer on social media. He is the most subscribed beauty guru on YouTube and has amassed more than 18M followers on Instagram. He has worked alongside Katy Perry for the cosmetics brand, CoverGirl. Check out his videos to learn what makes him so inspiring and interesting. His makeup style and tips are definitely going to dazzle you!

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Circleboom Blog - Social Media MarketingHarshita Agrawal

Avani

Instagram handle: @avani

Number of followers on Instagram: 9.1M

YouTube account: Avani

Number of subscribers on YouTube: 738k

@avani on Instagram: “this is what i created in five minutes! even tho this is edited into 3 min<3 products:eyeshadow- @morphebrushes lipgloss- @rclocosmetics”

1.1m Likes, 3,410 Comments - @avani on Instagram: “this is what i created in five minutes! even tho this is edited into 3 min<3 products: eyeshadow-…”

Instagram

If you think Avani hasn’t done a great job in increasing her follower numbers, then beat this, she’s just a 17 year old who recently started her social media accounts. In fact, she first gained her popularity on Tik Tok and then navigated to apps like Instagram and YouTube. Her Instagram account is filled with unique makeup ideas along with her marchandise. Check out her accounts to learn what people love about her.

Manny Gutirrez

Instagram handle: @mannymua733

Number of followers on Instagram: 4.3M

YouTube account: Manny Mua

Number of subscribers on YouTube: 4.78M

Manny Mua is a noteworthy beauty influencer who founded his own cosmetics brand, Lunar Beauty. Manny started his career by working for Sephora and MAC. Later, as a famous Instagram and YouTube influencer, he became the first male ambassador for Maybelline.

His social media accounts are truly inspiring with his eccentric makeup videos, tutorials, and tips. His account is really different and something that you need to check out if you’re looking for unique beauty influencers.

Zoe Sugg

Instagram handle: @zoesugg

Number of followers on Instagram: 9.3M

YouTube account: Zoe Sugg

Number of subscribers on YouTube: 4.8M

Zoë Sugg on Instagram: “Watch in IGTV (links only clickable in IGTV) Products marked with * are AD-AFFILIATE links and items that are AD-GIFTED are labelled: .…”

73k Likes, 298 Comments - Zoë Sugg (@zoesugg) on Instagram: “Watch in IGTV (links only clickable in IGTV) Products marked with * are AD-AFFILIATE links and…”

Instagram

Zoe is an English vlogger who started her career as a beauty influencer on YouTube. Her videos date over a decade and she has consistently grown as a beauty influencer since then. She started her own cosmetics brand Zoella Beauty, which became the “biggest launch of the year.” Her social media accounts have some exclusive content for all beauty and makeup lovers. So, check her out and see if you love her too!

Final Words:

Above listed are some of the most popular beauty influencers who have gained popularity over the recent years. They are all young, fashionable, successful, and best at what they do. So, follow their Instagram and YouTube accounts and enjoy their content!

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Circleboom Blog - Social Media MarketingHarshita Agrawal