If your business has more than one location, Google gives people three ways to find you: a Maps pin, a set of local search results, and the Knowledge Graph card that shows hours, directions, reviews, and photos the moment someone searches your name. All three come from the same source, your Google Business Profile.
One location is simple to manage. Five, twenty, or two hundred locations is a different problem entirely, and it's the one this guide is actually about.
A Quick Note on the Name
You'll still see "Google My Business" all over the internet, including in a lot of outdated guides. Google finished renaming the product to Google Business Profile a while back, and location management now happens directly through Search and Maps rather than a separate app. If you're searching for "manage multiple Google My Business locations," you're looking for the same thing this guide covers under its current name.
Why a Location Group Beats Separate Profiles
Before adding anything, it helps to understand the actual problem multiple locations create.
If each store, branch, or office has its own separate Business Profile with its own separate login, a few things go wrong quietly. Someone has to remember which login belongs to which location. When an employee who managed a location leaves, someone has to track down and reset that specific login. And Google itself has a harder time confirming that five separate profiles actually belong to the same company, which can work against you in local search.
A location group solves this by putting every location under one account. Think of it as a shared workspace for your locations rather than a folder of separate businesses that happen to share a name. One login, one place to manage hours and posts and photos across every address, and a clearer signal to Google that all of these listings are part of the same organization.
Here's how to actually build one.
Method 1: Adding Locations One at a Time (Fewer Than 10 Locations)
If you're managing under ten locations, adding them individually is genuinely the simplest path, and it gives you the option to treat each one independently when you need to, a promotion that only applies to one address, for example.
Step 1. Log in to your Google Business Profile account and look for the "Add business" option.
Step 2. Open the dropdown next to the button and choose "Add single business."
Step 3. Complete the setup screen the same way you did for your original listing: business name, category, address, contact details.
Step 4. Double check every field in the info section, then complete Google's verification process for the new location.
Repeat this for each additional address. Tedious past a handful of locations, but straightforward.
Method 2: Bulk Importing Locations (10 or More)
Once you're past ten locations, adding them one at a time stops being a reasonable use of anyone's afternoon. Google's bulk import handles this with a spreadsheet instead.
Step 1. Log in to your Google Business Profile account and click "Add business."
Step 2. Select "Import businesses."
Step 3. Download Google's spreadsheet template. There are a few versions available, including one for general listing details and one specifically for amenities and attributes, use whichever matches what you're trying to fill in.
Step 4. Fill out one row per location: name, address, category, phone number, and any other requested fields. Google's own sample sheet is worth keeping open in a second tab while you do this.
Step 5. Return to the import screen and upload your completed file using "Select file."
Step 6. Verify the new locations. Google offers individual verification per listing or a bulk verification option when you're adding more than ten at once, use whichever fits the batch you just imported.
Creating a Location Group
With your locations added, group them together so you can manage all of them from a single dashboard view.
Step 1. Open the Businesses panel from the left side of your Business Profile dashboard.
Step 2. Click "Create group," name it something that actually describes the set, by region, by brand, by manager, whatever matches how you think about your business, and confirm.
Step 3. Add locations to the group. For a location you're setting up for the first time, this happens as part of the setup flow. For a location you already have, select it, open the Actions menu, and choose the group you want to move it into.
Once this is in place, every location in the group is visible and manageable from one place instead of requiring a separate login per address.
Keeping Multiple Locations Consistent Once They're Set Up
Getting locations onto one dashboard solves the structural problem. It doesn't solve the day to day one: someone still has to post updates, respond to what's happening at each location, and keep every listing looking active rather than abandoned.
This is the part where a dedicated scheduler earns its keep. Circleboom Publish connects to your Google Business Profile locations and lets you schedule posts across all of them from a single dashboard instead of logging into each one separately. A few specifics worth knowing:
RSS automation lets you connect a content source, a blog, a news feed, anything relevant to your business, and Circleboom generates draft posts from it automatically on a schedule you set, useful for locations that don't have anyone dedicated to coming up with content ideas every week.
Every post supports UTM tracking built directly into the creation screen, so traffic from a specific location's posts shows up cleanly in your analytics without extra setup.
Team management is included without a per seat charge on plans above the base tier, which matters directly for the login problem this guide opened with. Instead of sharing one password across everyone who touches a location's profile, each team member gets their own access, and removing someone when they leave doesn't require resetting a shared credential everyone else was using too.
None of this replaces the setup work above. It's what makes the setup worth doing, because a location group full of listings nobody ever posts to isn't much better than the scattered version you started with.
Wrapping Up
Managing one location is simple. Managing several stops being simple the moment you're logging into a different account for every address, which is exactly the problem a location group is built to remove.
Add your locations individually if you're under ten, use Google's bulk import if you're not, then group everything under one account so hours, posts, and access all live in one place. From there, a scheduler that already understands multi location Business Profiles, rather than treating each one as a separate task, is what keeps all of it looking active instead of turning back into a maintenance chore six months from now.
