How to Analyze your Competitor’s Twitter Account

It’s could be frustrating at times to see that despite your efforts, your competitor’s Twitter account has far many followers and engagement. You might often wonder about the tactics that your competitor is using to grow their Twitter account by manifolds while you’re stuck at the same growth rate.

While you can’t replicate your competitor’s social media strategies, you can definitely learn from them. You can use some of the methods they use to grow your Twitter account too. Knowing who are their friends and influencers can help you pick your social circle wisely.

In this article, we will look at some of the easy tactics that you can use to analyze your competitor’s Twitter account:

Follow them to Analyze their Tweets:

Follow your competitor’s Twitter account from a new account to just monitor their tweets. It’s crucial for you to focus on the following elements:

• How often are they tweeting?
• Are they tweeting at specific times? If yes, can you chart the times they are tweeting most at?
• Content shared: are they sharing more video posts or images or gifs or texts?
• Do they share interactive tweets like questions or polls? If yes, how often?
• Are their tweets more funny or informative or engaging?

Learning the nature of their tweets and their frequency can help you get a good comparison of what’s missing. Maybe you’re posting too much or too little, or maybe your content is less interesting.

Check their Friends and Followers:

Are you curious about your competitor’s Twitter friends? Who are the people who they follow and are followed back? They could be friends with some accomplished influencers and celebrities that you would want to know.

You can spy at your competitor’s friends and followers with Circleboom. Circleboom’s Account Search tool can help you type any Twitter handle and get the list of their Twitter friends.

Let's see how:

Step #1: Log in to Circleboom.

Register now if you don't have an account yet!

Step #2: Upon signing in, authorize Circleboom with your Twitter account.

This entire process can be completed within seconds.

Step #3: Locate the "Search" function in the sidebar.

From there, select "Account Search" to proceed.

Step #4: You'll encounter two options within the Account Search feature: "Display Friends" and "Display Followers."

If you'd like to see who follows a particular user, input the username and select "Display Followers."

Step #5: To swiftly refine your search results, utilize the filter options above the search box.

This allows you to view verified accounts, filter out inactives, apply minimum follower count or join date limits, and so on.

Step #6: Circleboom will present a comprehensive list of the followers of the targeted Twitter profile.

You can sort or filter them for better inspection. Or you can visit these profiles on Twitter to examine in more detail.

Step #7: If you'd like to see more than 2,500 followers on an account, you need to export them into CSV.

You will receive the list in the email once you click "Export all" from the top right.

Learn their Twitter Strategies:

There are certain features that are unique to Twitter that your competitor might be using to grow their Twitter account. You should keep an eye on some of these common yet effective Twitter methods:

• Twitter chat: You can look at your competitor’s tweets to know if they are hosting Twitter chats. If they do, you should also look at the topics they host Twitter chats on and how popular their Twitter chats are.
• Hashtags: Twitter hashtags are crucial in getting your tweets discovered. If you can make a list of all the hashtags that your competitors commonly use, you will find it very useful.
• Twitter Ads: If you follow similar accounts and tweets like your competitor, chances are you would be targeted for their Twitter ads. You should analyze their ads if you want to create your own Twitter ads too.

Final Words:

Listed above are some of the easiest ways to spy on your competitor without spending a lot of time. If you like these tips, please let us know in the comments below. Feel free to share your spying tips too!