Why do I keep losing followers on Twitter?

I am losing X followers; it is terrible!

I know very well that it is quite hard to grow your Twitter audience only to keep losing followers on Twitter? You're not the only one wondering, "Why do I lose followers on Twitter?” though.

Understanding the reasons why, as well as knowing who unfollowed, can help you maintain your audience and improve your strategy.

Common Reasons for Losing Followers on Twitter

The reasons can range from changes in user behavior to platform policies. Let's explore some common reasons why you might be experiencing follower loss and how to address them.

Losing Followers as a Result of Platform Purges and Policy Changes

Twitter (now X) frequently removes harmful fake accounts, bots, or inactive profiles to maintain the platform's integrity. If any of your followers fall into these categories, their removal can cause a noticeable drop in your numbers.

In order to prevent that, you may want to identify them in advance and remove them yourself to see your "true" follower count.

How to remove bot/fake/inactive/ghost Twitter accounts

Inactive accounts do not engage with your Twitter account. It’s best to remove ghost Twitter followers and friends save your Twitter account from spammers.

Circleboom Blog - Social Media MarketingHarshita Agrawal

Content Related Issues Causing You to Lose Followers

Not all of your lost followers are gone because of Twitter's purge of bots. The problem might be lying in your content strategy.

You may keep losing followers on Twitter if some or all of the following apply to you:

💔 You disappear for long periods or post too infrequently. So, some followers lose interest and unfollow you.

💔 You're annoying your followers by posting too frequently or sharing excessive promotional content.

💔 Your content doesn’t align with your audience’s interests, and they choose to unfollow you.

💔 Followers who once found your content valuable may no longer resonate with your message and decide to unfollow.

How to Prevent Losing Followers on Twitter

• Know your unfollowers first to see if they're genuine accounts ⬇️

Twitter Unfollower Checker: Track who unfollowed you!

It would be perfect to automatically know who unfollowed us on Twitter, right? No one wants to check their followers daily to find out that unfollower!

Circleboom Blog - Social Media MarketingAltug Altug

• If your unfollowers are mainly formed of bots or fake profiles, it means that your account keeps attracting them. Detect and remove them at your earliest convenience ⬇️

Bots keep following me on Twitter! What can I do?

Sometimes bot accounts on Twitter follow us without reason! They will damage your reputation on social media! The best way is to remove them in bulk!

Circleboom Blog - Social Media MarketingAltug Altug

• If your content quality is the problem, try using an AI tweet generator to get some help and inspiration ⬇️

Be Pro At Tweeting with AI Tweet Generator!

Circleboom Publish’s OpenAI integration helps you create auto-generated tweets with AI Tweet Generator. You can find relevant hashtags and emojis and also enrich your tweets with grammar checks, translations, etc.

Circleboom Blog - Social Media MarketingAltug Altug

• If it's about your posting schedule and times, then check your follower activity to determine your own best times to tweet ⬇️

Get better engagement on Twitter: Learn when your followers are online!

Circleboom does something no other competitor has done: It examines your followers’ activities and suggests the times when they are most active!

Circleboom Blog - Social Media MarketingFuat Zarifoglu

• If your content just doesn't resonate, dive deeper into your audience to get more insights about their preferences ⬇️

How can I find the interests of Twitter accounts without seeing their likes?

Circleboom Twitter aggregates data from my followers’ tweets, retweets, and bios to generate a comprehensive word cloud highlighting key interests.

Circleboom Blog - Social Media MarketingArif Akdogan

OR...

Set all these aside and start using Circleboom, as it helps you with all these, including;

• Showing who unfollowed you on Twitter,
• Detecting fake/spam/inactive followers,
• Achieving content quality through AI tweet generator,
• Finding your personalized best times to tweet based on your follower activity
• Detecting the interest cloud of your followers,
• Helping you find who to follow on Twitter to get a follow back,

And much more!

Final words about losing followers on Twitter

Can you reverse the first graph into this one? It is possible if you follow the right methods to gain new X followers every day!

Losing followers on Twitter is a common challenge, but it’s not the end of the world.

By understanding why followers leave and taking proactive steps to address these issues, you can create a more loyal and engaged audience.

And if you're looking to ease up that process, keep in mind that Circleboom can help you at every step along the way!