LinkedIn is a powerhouse for B2B marketers and professionals seeking to connect, build relationships, advertise, and generate leads. However, the vast amount of content shared on the platform makes it challenging to stand out. Posting or scheduling LinkedIn posts at the right time can significantly boost your chances of success on LinkedIn.
This blog post will help you explore the science behind posting times and discover the best time to post on Linkedin, distinguishing between the data of global averages and personalized best times to post on Linkedin.
We’ll also talk a bit about how Circleboom Publish may help you utilize the best time to post on Linkedin with its features of content curation, content generation, scheduling, and so on.
Circleboom supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, and TikTok (soon).
Best Time to Post on Linkedin: Global Averages
According to this data, the best time to post on LinkedIn is between 9:00 AM and 10:00 AM on Wednesdays. These hours align with most professionals’ workdays, ensuring they actively check their LinkedIn feeds.
However, you might, and should, if we may say, post on LinkedIn more than once a week to keep an active profile. So here's a daily breakdown of the best time to post on LinkedIn.
Best Day to Post on LinkedIn
The best day to post on LinkedIn is Wednesday.
Looking at the table shown above, we can also say weekday mornings bring in more attraction, but it also seems that you should never skip posting on LinkedIn on Wednesday.
Best Time to Post on LinkedIn on Monday
The best time to post on LinkedIn on Monday is between 6:00 AM and 9:00 AM.
Best Time to Post on LinkedIn on Tuesday
The best time to post on LinkedIn on Tuesday is between 6:00 AM and 9:00 AM.
Best Time to Post on LinkedIn on Wednesday
The best time to post on LinkedIn on Wednesday is between 9:00 AM and 10:00 AM.
Best Time to Post on LinkedIn on Thursday
The best time to post on LinkedIn on Thursday is between 9:00 AM and 10:30 AM.
Best Time to Post on LinkedIn on Friday
The best time to post on LinkedIn on Friday is between 7:00 AM and 9:00 AM.
Best Time to Post on LinkedIn on Saturday
The best time to post on LinkedIn on Saturday is more or less anytime between 10:00 AM and 6:00 PM.
Best Time to Post on Linkedin on Sunday
Similar to Saturday, the best time to post on LinkedIn on Sunday is anytime between 10:00 AM and 6:00 PM.
Best Weekday Times to Post to LinkedIn
The best weekday times to post to LinkedIn are between 9:00 AM and 10:00 AM on Wednesdays and between 9:00 AM and 10:30 AM on Thursdays.
Best Weekend Times to Post to LinkedIn
The best weekend times to post to LinkedIn are between 10:00 AM and 6:00 PM on Saturdays.
As you can see, global averages for the best times to post on LinkedIn tend to cluster around the morning hours of the weekdays. This is because most professionals use LinkedIn during their work hours or during breaks.
However, this may not be the case for you as your personalized best time to post on LinkedIn depends on several factors including but not limited to your LinkedIn audience, location, industry, and competition.
Your “Personalized” Best Time to Post on Linkedin
The foundation of scheduling your posts on LinkedIn lies in understanding your specific audience. Who are you trying to reach, and what are their job titles and industries? How do they use LinkedIn, and when are they most likely to engage with your content? These answers all depend on many metrics, which we can explain with the following examples.
Different Examples for Best Time to Post on LinkedIn
- Think of a videographer wanting to showcase his or her portfolio and projects on LinkedIn. If the videographer wants to share stunning or creative videos of his or her work, he or she should post when they are most likely to impress and inspire his or her audience. This could be during evenings or weekends when people are more likely to relax and have time to appreciate audiovisual content.
- Or think of a travel consultant promoting leisure-oriented weekend getaways. Then the consultant might choose to post more frequently as the weekend approaches and less during the first few days of the week, also considering the seasonality and popularity of the destinations, among other factors.
- Another example would be a marketing agency managing multiple LinkedIn accounts or multiple company pages on LinkedIn. Things may get messy if they were to post at the same time for all their clients as every account belonging to different industries and having different target audiences should be examined thoroughly.
So, to determine your personalized best time to post on LinkedIn, you need to identify when your followers and potential audience are most active on the platform by using LinkedIn’s analytics tool, especially content analytics.
Best Time to Post on LinkedIn is When Your Audience is Most Active
Utilizing LinkedIn’s content analytics will help you track the performance of your posts. This tool provides valuable insights into the number of views, likes, comments, and shares your content receives by hour and by day. You can also check the demographics of your viewers, such as their job titles, industries, locations, and seniority levels.
To access this tool, go to your LinkedIn company page and click "Analytics" from the left menu. Then click "Content" at the top and check whatever it is that you want to see. You can filter the results by date range and by metrics. You can also see more details by post when you scroll down.
By analyzing this data, you can measure the effectiveness of the way you are scheduling your posts and make data-driven decisions to improve it. Consider experimenting with different times of the day and various days of the week to determine what works best for your unique situation.
Your Industry Insights Help You Find the Best Time to Post on LinkedIn
Your industry may also play a pivotal role in defining your personalized best time to post on LinkedIn. Different industries may have distinct peak activity hours. For instance, tech professionals may be more active during standard work hours, while marketing professionals might engage more in the evenings and on weekends.
Or if your industry gives you an audience mostly formed of Gen Zers, then you may have more slots for the best times to post on LinkedIn as they spend more time on social media platforms when compared with any other age group.
Additionally, you can observe when your competitors are posting and examine the engagement they receive. This can help you identify the gaps and opportunities in your market and adjust your strategy accordingly.
However, you should not blindly copy your competitors’ posting times. Try to consider your own audience’s preferences and behavior patterns instead. Remember, your goal is to find your personalized best time to post on LinkedIn, not to mimic others.
Armed with audience and industry insights, you can now personalize your posting schedule.
Tailoring Your Strategy of Best Time to Post on Linkedin
In conclusion, finding your best time to post on LinkedIn is not a one-size-fits-all endeavor. It’s a dynamic process that depends on your specific audience, industry, and content. By following the steps outlined above and adhering to these additional tips, you can maximize your chances of success on LinkedIn:
- Post high-quality content that resonates with your unique audience.
- Use visuals, such as images and videos, to enhance the appeal of your posts.
- Spark discussions by asking questions, posting polls, and starting conversations with your audience.
- Show your commitment to building relationships by promptly responding to comments and shares.
- Extend your reach by using relevant hashtags to attract a wider audience.
By customizing your posting strategy to your particular circumstances, you can harness the full potential of LinkedIn and ensure your message reaches the right people at the right time. You can even use LinkedIn’s scheduling feature to plan and publish your posts in advance.
However, all these may get too hard and time-consuming. You may be busy and skip one of your post slots. Or you may simply run out of ideas during this process. On top of all, you may not have the necessary amount of marketing budget to either hire someone in-house or outsource this work. What to do then?
Sit back and relax. While you're focusing on growing your business, let Circleboom take care of your LinkedIn account. Automate your LinkedIn posts to save time and money!
Scheduling Your LinkedIn Post at Your Personalized Best Times to Post on LinkedIn with Circleboom
Circleboom is proud to offer you the most intuitive AI-powered social media management and scheduling tool that allows you to design, plan, automate, and post or schedule your social media posts on LinkedIn as well as Facebook, Instagram, Twitter, Pinterest, and Google My Business.
Here's how to take advantage of your most precious best times to post on LinkedIn with Circleboom Publish:
Step #1: Go to Circleboom Publish and log in.
Register now if you don't already have an account.
Step#2: If this is your first time using Circleboom, you will see options for Twitter, Facebook Group, Facebook Page, Instagram, Pinterest, LinkedIn Profile, LinkedIn Company Page, and Google Business Profile. Choose LinkedIn and easily connect your LinkedIn Company page or your LinkedIn profile with Circleboom.
Circleboom Publish also allows you to manage multiple LinkedIn accounts or LinkedIn company pages at once.
Step#3: Now is the time to create your content calendar filled with your personalized best times to post on LinkedIn.
Navigate to the left menu and click on "Time and Queue Settings".
Step#4: You can choose basic or advanced settings to manually create your content calendar in line with your personalized best times to post on LinkedIn.
Or you can choose to rely on Circleboom's data and add the best times to post on LinkedIn based on global averages with a single click.
Step#5: When you're done with your content calendar, save your settings and turn it back to the homepage. Then click on the “Create New Post” button on your dashboard.
Or navigate to the left menu and proceed with your post from there.
Step#6: Choose the LinkedIn page(s) or profile(s) you would like to post from. You can post from multiple LinkedIn profiles and LinkedIn company pages at the same time.
Then click on “Done” to proceed.
Step#7: You will find Canva, Unsplash, and Giphy at your service, allowing you to create stunning visuals for your LinkedIn posts.
You can pick a stock image, an animation, or a GIF and edit it however you like. Or you can always choose to use your own visual material, either through your local drive or through your Google Photos.
You can also select a ready-made LinkedIn post template from Canva's library. And no need to worry about the image size requirements. Circleboom will take care of it.
Step#8: Moving on with the texts.
ChatGPT-4, a 20$/month tool by itself to create content, is offered by Circleboom with no extra costs! You can create auto-generated social media descriptions, captions, and all other texts enriched by AI-generated hashtags and emojis.
You can even set the tone of voice, apply grammar checks, or translate your texts, all with the power of GPT4.
And the hashtag generator will help you boost the visibility of your LinkedIn posts with relevant hashtags.
Step#9: Your post is now prepared.
But if you don't feel like it's your best time to post on LinkedIn, you can always schedule your LinkedIn posts for a future date and time.
Simply click the “Add to Queue” button to set time intervals and share your LinkedIn posts in line with your pre-defined content calendar.
Your post is now all set and good to go. Apply these steps to all your LinkedIn posts to level up your LinkedIn game.
Bonus: Automate Your LinkedIn Posts!
If you don't even have time for all these steps above, proceed with our content curation features to automate your LinkedIn with different types of content, scheduling your posts at your personalized best times to post on LinkedIn.
Either connect RSS feeds to keep your profile fresh and active, or choose from the articles of your areas of interest, both accessible from the dashboard and allowing you to enrich your profile with multiple types of content.
If you're proceeding with RSS, simply choose your account and enter the relevant details as shown below. Once you click on "Add RSS Feed", you are good to go.
Posts will automatically be generated in line with your content calendar, from the sources of your likes, and as often as you want.
And if it's the articles you're after, then simply select your article preferences and save your settings. You can change them anytime you want afterward.
Then you'll see a handful of articles in line with what you've chosen as your interests. After you check one or a few of them, either posting them right away or scheduling your post for later are both possible.
These content curation features will not only help you save time while generating quality content, but they will also allow you to post various types of content at once.
If you want to benefit from all these and many other unique features of Circleboom Publish, feel free to check out our 14-day free trial.
By customizing your posting strategy to your particular circumstances, you can harness the full potential of LinkedIn and ensure your message reaches the right people at the right time.
By using Circleboom Publish, you keep your valuable time to yourself while all your best times to post on LinkedIn are utilized with proper and engaging posts.