Content is the king they say, but what would the king do without his audience? That’s exactly why content marketing strategies are really important. If you want to increase your blog traffic and want to reach new audiences, you have to build your own content marketing strategies.
Looking at 2023, there are several new avenues and ways to let out your content in 2023. For example, StumbleUpon left last year only to give us Mix. There are N number of amazing sites where you can share your content and grow your blog traffic. Let’s quickly look through the 4 best content marketing strategies for 2023:
Share your Content on Medium:
The hub for the smartest writers and the best content creators, Medium is an amazing place to share your content. Like Instagram is for pictures, Medium is for articles. If you’re good, you will get your claps on Medium.
The benefits of sharing your content on Medium is that you reach an audience base that’s intellectual and interested in your kind of niche. You also have a good chance of getting your blogs ranked on Google by adding them on Medium.
Focus on Upcoming Content Sites:
Over the years, many content sites have managed to create a network of readers that you can tap on by using those sites.
Some of the sites that you can use to market your content in 2019 are:
BeBee: BeBee is a platform for professionals to network and connect. You can follow related accounts and create circles to share your content with other professionals on BeBee.
LinkedIn: LinkedIn is a great place to share articles and you must join groups on LinkedIn for your topics and share content. LinkedIn is also good to network and meet like-minded people.
Scoop.it: Both individuals and businesses can publish their content on Scoop.it. You can also create private hubs on Scoop.it to share content.
Share your blogs on Twitter by Automating RSS feed:
By connecting your blog’s RSS feed to a tool like Circleboom, you can easily automate your blog sharing on Twitter. Every time you post content, it will be shared to your Twitter profile too.
If you have multiple websites, you can still use Circleboom to automate posting to your Twitter accounts. Circleboom allows up to 10 RSS feeds so you can add all your sites to it. An important content marketing strategy is not to only share your content on Twitter, but to share any valuable content in your niche.
Invest in Social Media and Forum Ads:
Other than posting content regularly on social media and forums, postings ads is the quickest way to reach out to your target audiences. Ads give you a chance to pinpoint your audience and promote your content to them. You can create ads on Pinterest, Facebook, Twitter, Instagram, Quora, and Reddit as well.
So, if you have a content that can be promoted via ads, you should go ahead and give it a try. You can learn more about Twitter advertising here.
Final Words
Listed above are some of my favorite content marketing strategies for 2022. You can try step by step and get the best maximum results for your blogs.
Zeynep Morelli
Harshita Agrawal
Kevin O. Frank
