Are you wondering how to make a viral YouTube video for your brand? This guide unveils 7 powerful tips to craft captivating content to amplify your brand reach.
We've all seen them - those captivating YouTube videos that go viral and receive millions of views.
Creating such videos can provide valuable engagement opportunities as a marketing professional seeking to expand your online presence.
An average of 2,500 new videos are uploaded to YouTube every minute, and 59% of marketers use this platform for marketing. That's an incredible amount of content vying for attention.
So what's the magic formula behind some breakout hits?
In this article, I will provide practical tips on how to make a viral YouTube video.
Let's get into it.
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7 Tips on How to Make a Viral YouTube Video
Viral videos are a popular trend in digital advertising. They gain widespread attention and popularity quickly as people share them across social media platforms.
With over 2.7 billion active users, YouTube offers an unparalleled reach if your video can capture attention. Here are a few practical tips on how to make a viral YouTube video that captivates audiences:
1. Choose a Captivating Topic
The first step to going viral is to choose a topic that people are interested in. You can boost video engagement by selecting a subject that sparks interest and passion in viewers.
Some suggestions for captivating topics include:
- Current Events or News Stories: Discuss a news story or current issue that impacts many people.
Here is an example of a Youtube video that discusses current events.
How-to Content: Tutorials, life hacks, and other how-to content teaches viewers useful skills and information. Select a topic that solves a common problem or demonstrates an in-demand skill.
- Inspiring Stories: Share an inspiring, motivational or thought-provoking story linked to your brand or product complemented by a captivating YouTube trailer that resonates strongly with audiences.
- Amazing Facts: Interesting facts, statistics, records, and other fascinating information to capture attention and inspire sharing.
- Controversial Opinions: Share a controversial opinion or debate on a polarizing issue to generate strong reactions and high viewership.
This video by Doodle on a Motorcycle exemplifies how controversial opinions can spark interest on YouTube.
Once you have a topic in mind, do some research to find a unique angle or approach that will make your video stand out.
2. Incorporate Attention-Grabbing Elements
To make a YouTube video go viral, you must incorporate elements that will grab the audience's attention from the start and keep them engaged.
Many professional free video editing software makes it easy to create titles, thumbnails, and filters for video content.
The first few seconds of your video are the most important, as they will decide whether or not your viewers stay.
Some elements to consider to set the tone for the rest of your video include:
- An Intriguing Thumbnail and Title: The title and thumbnail are the first things viewers see when browsing videos.
Make sure your thumbnail is eye-catching by using bold colors, large text, and an interesting image that hints at the content without giving too much away. This will entice viewers to click to watch your video.
To add to that, use keywords strategically in the video title to improve searchability. Aim for a title that not only incorporates your targeted keywords but also sparks curiosity.
- A Compelling Hook: Start your video with a hook to capture interest. You need to reel your audience within the first 10 seconds to keep them watching.
You could begin with an interesting story or surprising fact, ask a thought-provoking question, include dramatic footage, or make a bold statement.
3. Invest in High-Quality Videos
Production quality has an impact on a video’s viral potential. Even if you have a great idea, your video won't go viral if it is poorly produced.
Make sure your video is well-lit, well-edited, and has good sound quality. Using the best video marketing tool can significantly enhance your video's production quality and help optimize it for better search visibility and audience engagement.Invest in a decent camera and microphone if you can, and take the time to learn how to edit your videos effectively.
For your YouTube marketing, you can invest in a high-definition camera, lighting, and microphone to capture crisp, clear footage and audio.
4. Optimize Your Video for Search and Discovery
One of the top tips on how to make a viral Youtube video is to optimize it for search and discovery.
This helps YouTube understand the context of your video, making it more likely to appear in search results and recommendations.
Optimizing your video involves using several components to make your video more visible to viewers, including:
- Keyword: Select keywords relevant to your video topic and place them strategically in your video title, tags, and description.
There are free digital marketing tools like Tubebuddy for YouTube keyword research to identify trends and keywords to best optimize your YouTube videos.
Video Description: The description is your chance to draw viewers in and rank in search, Mention the keywords, topic, and content in the first few sentences.
Describe what the viewer will learn or how they will be entertained in an exciting yet concise way. Include relevant hashtags to make your video more discoverable.
- Thumbnail: Use a custom thumbnail that showcases an interesting scene from your video. Make sure your text is large enough to read on a small screen.
5. Promote Your Video on Other Platforms
To increase views and shares of your YouTube video, you can promote it on other social media platforms where you have an existing audience. Don’t just rely on YouTube to get your video seen. Share your video on social media, in relevant forums, and with your email list. You can also collaborate with other YouTubers or influencers in your niche to cross-promote to new audiences.
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A great way to boost visibility is by creating a YouTube Shorts version of your video. YouTube Shorts have a tendency to go viral due to their unique algorithm, making it a good idea to leverage this feature. You can schedule your Shorts to share on different social media platforms by using Circleboom Publish, ensuring that your content reaches a wider audience across multiple channels.
Additionally, you can read the Attrock detailed guide prepared by industry experts to learn all you need about YouTube influencer marketing and useful industry practices. To further expand your reach, consider running ads to promote your YouTube video to a broader audience.
What is Circleboom Publish?
Circleboom Publish is a powerful social media management tool designed to help you efficiently manage and schedule your content across multiple platforms. With Circleboom Publish, you can:
By using Circleboom Publish, you can streamline your social media efforts, ensuring that your YouTube videos and other content are promoted effectively and efficiently, helping you reach a larger audience and drive engagement.
Schedule YouTube Shorts with Circleboom Publish
You should follow these steps on Circleboom to schedule YouTube Shorts:
Step #1: Log into Circleboom Publish on your browser.
Is it your first time there? Then you can create a new account in just a few seconds.
Step #2: You are on the Circleboom dashboard. There you will see buttons for each social media platform that Circleboom supports.
Select “YouTube Specific” and move forward.
Step #3: Next, you will upload your YouTube Shorts video from your device.
You can drag and drop your shorts. It should be between 5 and 60 seconds and not larger than 100MB.
You can add more than one video and schedule YouTube shorts in bulk!
Step #4: Once it is uploaded, you will enter the other details like video title, and audience.
You can also choose to notify your subscribers or label the video for kids. Once everything is set, you can share and schedule your YouTube shorts for multiple YouTube channels at once.
You can share the same video on other social media platforms with just one click using Circleboom.
6. Engage with your Viewers
To make a viral YouTube video, you must actively engage with your viewers and build a connection.
You can do this by liking and responding to their comments and questions. Viewers appreciate knowing their opinions are heard and that you value their viewership.
In addition to replying to comments, you can pose open-ended questions in your video or in the comments to start a discussion with your viewers.
Discussions keep viewers engaged with your content and gives them a reason to check back, which could lead to more shares and views.
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7. Maintain Consistency
Posting videos regularly keeps your viewers engaged and coming back for more. Aim for at least one new video per week. Be consistent in the topics or themes of your videos as well.
Additionally, maintain consistency in your video style and production quality. Use the same intro and end screens, video editing techniques, and overall visual style for continuity between videos.
Viewers appreciate high quality and professional content. Keep your videos under 5 minutes in length for the best retention.
Wrapping Up
Going viral doesn't happen overnight. It takes time and effort to discover how to make a viral YouTube video. The key lies in choosing captivating topics, incorporating attention-grabbing elements, investing in high-quality production, promoting across platforms, engaging with your audience, and maintaining consistency.
Promoting your content across multiple platforms is crucial. Use Circleboom to streamline this process. With Circleboom Publish, you can share the same video on other social media platforms with just one click, ensuring your content reaches a wider audience effortlessly. This not only saves you time but also maximizes your video's exposure.
By implementing these practical tips, you will be well on your way to creating viral video content that captivates viewers and grows your audience. Remember, the journey to going viral is a marathon, not a sprint. Stay dedicated, keep experimenting, and most importantly, enjoy the process of creating and sharing your unique content.
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