Twitter engagement is crucial to know that your tweets are actually being valued by your followers and Twitter users. When 500 million tweets are sent out each day, you can guess the probability of your tweets being unseen if you don’t track their performance.
Analyzing your tweet engagement can also help you understand what types of tweets perform better for your account. You can also learn the days and timings that are best suited for your Twitter account. There are many benefits of measuring your Twitter engagement in the long-run for any Twitter account.
Let’s quickly learn how you can measure your Twitter engagement and steps you can take to improve it.
Zeynep Morelli
Measuring Twitter Engagement
Check Tweet analytics for each tweet on Twitter
Twitter provides you with analytics for each tweet to learn about their performance. You can learn the following metrics from the analytics provided by Twitter:
- Tweet impressions
- Total engagements
- Link clicks
- Likes
- Detail Expands
- Retweets
- Media engagement
- Replies
This information is quite valuable if you wish to know how many users actually visit your site from your top-performing tweets. You can analyze the analytics for your different kind of tweets to know which content performs best for your site.
Zeynep Morelli
Check Overall Tweet Analytics Report
If you go to your Twitter analytics, you can see the overall performance of your tweets and compare them from your past performance.
Twitter analytics also highlights your top tweet per month to get an estimate of your highest engagement rates.
How to Improve your Twitter Engagement
Having learned your Twitter engagement, it’s also important to learn how you can improve this engagement. Because clearly, most of us can have an engagement that desperately needs improvement.
Circleboom analytics can help you exceed your current engagement by providing you with the right analytics to post your tweets. Here are some of the ways to improve:
Learn your best time to tweet before tweeting:
Timing is an important factor that determines your Twitter engagement. If you post your tweets when your followers are online, then your tweet will reach more people and will be retweeted by more accounts.
Go to Circleboom dashboard, go to User Analytics, and select the best time to tweet. Circleboom will give your best times to post by days. You can look at the perfect tweet timings for each day before scheduling your tweets.
Know your audience:
With Circleboom’s interest cloud, you will know the primary interests of your audience. This will help you in selecting which topics to primarily post on so your followers can connect well. The bigger the font of the topic, the more interested your audience is in it.
Understand your followers’ language:
Can you improve your tweet engagement by posting in language that your followers speak? Sure, yes. If you know the primary languages your audience speak, you can tweet more often in those languages. Also, if your audience has a second or third favorite language, you can occasionally use them as salutations.
Zeynep Morelli
Know your tweet frequency:
Last but not least, with Circleboom’s tweet stats, you can know if your tweets are going out in the right frequency or not. If you post too much on one day and then nothing for weeks, that’s a bad sign. So, keep checking your tweet stats to maintain your tweet frequency.
Time to Boost your Tweet Engagement:
If you continue to analyze your tweet engagement and follow the analytics reports to schedule your tweets, your engagement will gradually improve.
