According to a research, 93% of people who follow SMEs on Twitter plan to purchase from the SMEs they follow. The unmistakable conclusion from the statistics is that Twitter marketing is crucial for the growth of small and medium businesses.
Growing your Twitter in 2023 requires smarter strategies as the old methods are not enough. Earlier, smart tweeting and using hashtags could have worked, but Twitter has evolved! With the Twitter evolving, your Twitter marketing strategies also need to advance.
I have some proven Twitter marketing strategies that you need to incorporate in 2023 to make the most out of your Twitter.
4 Thumb Rules of Twitter Marketing are:
Learn about your competition:
While you’re still trying to grow your Twitter profile, some of your competitors are successful in managing their Twitter accounts.
These are the accounts you need to learn. Open your competitor’s profile and look for the following:
- The kind of tweets that get maximum retweets. Are their video tweets performing better or infographic? Is there any pattern amongst your competitors?
- Your competitor’s followers. You can easily look at your competitors’ followers from the Circleboom dashboard.
- Are there any specific Twitter influencers your competitors are collaborating with?
- What times and days are performing best for your competitors?
Analyzing this information of your competitors’ Twitter profiles will give you a great headstart in your Twitter marketing campaigns.
Make your Twitter profile unique:
Rather than posting the same kind of tweets as everyone else and sharing the same retweets. It’s time to give your Twitter profile a new face in 2023! Make your Twitter creative and your tweets unique.
The profiles that post unique and interesting content can be easily distinguished on Twitter.
For example: If you take a look at Matt Navarra’s twitter account:
You would notice all his tweets are original with creative captions and information. People engage with his content because it’s worth engaging.
Can you create unique content for your Twitter profile?
Organize your followers under Twitter lists and build a stronger connection:
Creating Twitter lists can help you better manage your Twitter followers and engage with them with ease. You can make separate Twitter lists of your employees, loyal customers, competitors, loyal Twitter followers and make conversations easier with them.
Creating a Twitter list could be a tedious task on Twitter, but you can easily create lists with Circleboom. You can add up to 100 profiles to a list at a time. The feature makes it super easy for you to create lists and manage Twitter better.
Focus on Millennials:
36% of Twitter users are millennials, making them the highest percentage of Twitter users. Twitter itself quotes 80% of their users as “affluent millennials.”
Keeping these statistics in your mind when you’re drafting your tweets is important. If you know millennials are going to form the major part of your customers, then you need to focus on them.
You can include quotes, images, or humor that millennials can relate to most.
To sum it up:
Keeping away from the usual Twitter marketing strategies, I have strived to provide you with some tips that you can use immediately. These tips are going to be helpful in promoting your Twitter profile and growing them faster.
I would love to know your comments! Let me know your views and Twitter tips in the comments below!