You've successfully subscribed to Circleboom Blog - Social Media Marketing
Great! Next, complete checkout for full access to Circleboom Blog - Social Media Marketing
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.

Top Social Media Trends 2024

. 8 min read

In 2024, the social media world continues to evolve rapidly, presenting a mosaic of current social media trends that offer both challenges and opportunities for marketers. Thriving in this dynamic environment requires a keen understanding of the latest social media trends and adapting strategies accordingly. This article delves into the key developments shaping the 2024 social media landscape.

What is provided in this article mainly reflects global trends and tendencies. In order to build an effective social media marketing strategy, I recommend you dig deeper into the details of your target markets, audiences, and niche. 

Global Social Media Landscape: A Statistical Overview

The Continuous Growth of Social Media

By October 2023, the global social media user base has surged to approximately 4.95 billion, marking a 7.07% increase from the previous year. This uptick reflects about 61.4% of the global population, underlining the extensive reach and influence of social media as a dominant social media trend.

The best free social media marketing tools in 2021
Social media marketing tools allow you to post the same updates on all your social media accounts.

Facebook: Still the Largest Platform in 2024

With over 3 billion monthly active users, Facebook maintains its status as the most extensive social platform, making it a vital part of current trends on social media. The average daily usage is around 35 minutes, and a significant 91% of users access Facebook via mobile devices. Interestingly, developing nations, particularly India, Indonesia, and Brazil, are driving most of Facebook's growth.

5 tips to make money from Facebook reels (2024)
Facebook Reels are a new method to make short, engaging videos, reach new audiences, and take part in social events on Facebook. With Meta’s massive investment in Reels, content creators will have multiple ways to make money from Facebook Reels.

Instagram and Twitter's Strong Presence

Instagram boasts over 1.3 billion monthly active users, with users spending an average of 30 minutes per day on the platform. On the other hand, Twitter maintains its popularity with 350 million, slightly down after the transformation of the platform into X under Elon Musk, but still emphasizes its role as a platform for real-time updates and conversations.

How often should you post on Instagram in 2024?
We’ll explore the different factors that can influence your posting frequency and provide some tips and best practices for finding the right balance.

TikTok: The Phenomenal Growth Story

TikTok's meteoric rise, with over 1 billion monthly active users and an average daily usage of 95 minutes, underscores its central role in current social media marketing trends. Its popularity, especially among younger demographics, contributes to the vibrant social media video trends.

You may also check 2024 Pinterest Trends from our related blog post.

Demographic Insights: Gender, Age and Gen Z

Targeted marketing hinges on understanding the demographic spread. The division of 53.6% male and 46.4% female users across platforms, combined with predominant usage by Millennials and Gen Z, is shaping trends for social media content.

What is the gender breakdown of my Twitter followers?
Demographic data from Twitter followers can be used to create an effective marketing strategy. This data can help you understand your target audience’s needs and expectations and what you can offer them.

The Impact of Gen Z on User-Generated Content

Gen Z's influence on user-generated content is shaping the social media narrative. Their content, often reflective of personal experiences and viewpoints, adds authenticity and diversity to social feeds, influencing trends and brand strategies.

LinkedIn's Strategic Shift: Capturing Gen Z's Attention

LinkedIn, traditionally a professional networking site, is witnessing a demographic shift, with Gen Z becoming its fastest-growing user base. This change signals a potential shift in content strategy, making the platform more appealing to a younger, more diverse audience.

What to post on LinkedIn: Best Examples and Practices
If you follow the right steps we’ve listed on what to post on Linkedin, you will enhance your LinkedIn engagement.

The Rise of Video Content: Shorts, Reels, and Beyond

Video content, particularly short formats like YouTube Shorts, TikTok, Instagram Reels, and Facebook Reels, continues to dominate social media. These platforms are ideal for creating concise, engaging content that resonates with a broad audience, capitalizing on the trend of reduced attention spans and a preference for visual storytelling.

Can you schedule YouTube Shorts? Yes, but how? Let’s find out!
Let me show you how to schedule YouTube Shorts and increase your impressions and engagement for your video content!

Long-Form Video: Embracing Deeper Storytelling

Despite the popularity of short-form content, there's also a growing appetite for longer narratives. YouTube's significant increase in watch time for videos over 10 minutes is a testament to this trend. Also, platforms like Instagram and TikTok increasing their maximum video lengths helped long-form videos regain popularity. So brands should consider incorporating longer videos to provide more in-depth and engaging content.

Instagram Reels Scheduler | Schedule Reels on Instagram
Let’s find out how to schedule reels on Instagram! You can schedule an Instagram reel for your multiple accounts with Circleboom Publish!

Enhancing Video Accessibility with Captions

Captions are becoming essential in video content, improving accessibility and allowing consumption in various settings. They not only aid in understanding but also contribute to SEO, as they can contain relevant keywords.

Bonus tip: Speaking of video, let's mention streaming too. Consider platforms like Twitch, which has almost 7 million active streamers. Its focus on live streaming and community engagement presents unique opportunities for brands to connect with audiences in real-time.

Additional Insights for 2024 Social Media Strategy

AI's role in social media management is expanding rapidly, predicted to grow at an annual rate of 37.3% from 2023 to 2030. AI tools are increasingly used for content creation, data analysis, and automating routine tasks, allowing for more efficient and targeted social media strategies.

Circleboom's AI-powered social media scheduler, Circleboom Publish, may help you keep up with AI social media trends. It offers ChatGPT-4, a stand-alone $20/month tool, as built-in at no extra cost!
Social Media Post Generator| Auto-Generated Social Media Content
Are you looking for a service to auto-generate social media content and post it automatically? Let’s find out how to generate social media posts with Circleboom!

The Resurgence of Text-Only Posts

A notable shift in 2024 is the resurgence of text-only posts on platforms such as X (formerly Twitter), Mastodon, Threads, and Bluesky Social. This trend, also evident on Facebook, underscores a growing demand for direct and authentic communication. In a digital space often dominated by visuals, text-only content stands out for its simplicity and genuineness.

Best 15 Twitter Thread Generator Tools
So, you’d be better off utilizing a Twitter Thread tool to organize your tweets in the best manner. I created a list of the best 15 Twitter Threads Generator tools to help you decide which one is best for your needs!

The Rise of Nano-Influencers: Authentic Engagement

We already know micro-influencers, but have you heard of "nano-influencers"? These everyday people with engaged followings offer authenticity, relatability, and targeted reach. Partnering with them can feel more genuine and drive higher engagement compared to big-name endorsements.

Nano-influencers are becoming crucial in influencer marketing, known for their authentic connections with audiences. With 67% of marketers planning to increase their influencer budget in 2024, focusing on these influencers can yield high engagement and trust.

10 Best Influencer Marketing Tools (Including Free Ones)
Let’s discover the best 10 influencer marketing tools, paid and free! You can level up your marketing strategies with the right influencers and grow your reach!

Building an Inclusive Online Community

A GlobalWebIndex report found that 63% of social media users believe brands should promote diversity and inclusion in their marketing.

Promoting diversity and inclusion on social media is not just a trend but a social responsibility. Tools like alt text, captions, and inclusive language are key to creating an accessible and welcoming online environment.

How to add alt-text to images on social media: Try these best 5 tools!
“ALT” refers to alt-text or alternative text, and it is used to create an image description. There’s one major reason why alt-text is used, and it is to make shared/posted images more accessible.

Staying current with the ever-evolving social media trends requires marketers to be adaptable, creative, and strategic. Here are ways to keep pace:

  • Foster a team culture that encourages continuous learning and staying ahead of social media marketing trends.
  • Implement a flexible content strategy that allows for quick adaptation to new trends in social media.
  • Regularly monitor trending on social media through analytics tools, engaging with communities, attending webinars and virtual conferences, regularly reading pioneer blogs and subscribing to industry newsletters.
  • Collaborate with nano-influencers to gain insights into grassroots-level trends and authentic content preferences.
  • Leverage AI-powered tools such as Circleboom Publish to analyze and predict social media trend shifts, tapping into the AI social media trend.


In conclusion, the 2024 social media landscape is diverse and constantly evolving. Staying abreast of these trends and leveraging them effectively is key to building a successful and dynamic online presence. It's essential for any social media enthusiast to be adaptable, creative, and strategic in navigating this ever-changing digital world.

Harshita Agrawal
Harshita Agrawal

Social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.

adv image