Should you Hire Twitter Influencers? Pros and Cons

Influencer marketing became an industry worth $8 billion in 2019, with brands rushing to invest in influencers. Hiring Instagram influencers has been the trend across industries, but hiring Twitter influencers is on the rise, too.

As per research by Linqia, Twitter ranks as the sixth-best social media platform for marketers to run influencer campaigns. The most used platforms are Instagram, Facebook, and YouTube.

Social media platforms like Instagram and Facebook rank above because they are also the most popular, with 1 billion and 2 billion monthly users, respectively. Apart from the number of users, high engagement on the platforms makes them the most desirable choice for marketing.

Influencer marketing on Twitter could be fruitful, too, because 93% of Twitter users follow brands to purchase from them. Also, 80% of Twitter users are affluent millennials, making Twitter a good platform to advertise.

This article will explore the pros and cons of hiring Twitter influencers to better understand Twitter for launching influencer campaigns.

Pros of Hiring Twitter Influencers

Increased Conversions and Sales:

40% of Twitter users say that they have directly made a purchase due to a tweet from an influencer.

Twitter influencers can have a strong affinity for converting their followers because of the close connection that followers develop on Twitter.

Gain Exposure and Reach a Newer Audience:

A Twitter influencer, @robbyjayala, promoted HP laptops, and his tweet earned more than 22,000 retweets.

A correct influencer can bring quick traffic to your brand and the attention of the masses.

Become Famous Quickly:

If something goes viral on Twitter, it quickly gains traction on other social media platforms and media.

Partnering with influencers who can create viral-worthy content that can benefit your brand in the long term.

Cost-effective Influencer Campaigns:

While Instagram influencers charge thousands of dollars per sponsored post, influencers on Twitter are cost-effective and more affordable.

As the platform is still developing as an influencer platform, influencers charge nominal fees for promotion on Twitter.

Cons of Hiring Twitter Influencers:

Harder to find Ideal influencers:

While the potential benefits of hiring Twitter influencers are clear, one of the most challenging aspects of influencer marketing is identifying the right individuals to partner with.

The sheer volume of users on Twitter makes it difficult to sift through profiles and find genuine influencers with the right audience for your brand. This is where Circleboom Twitter comes in.

How Circleboom Twitter Helps You Find Influencers

Circleboom Twitter is an essential tool for quickly locating the ideal influencers for your brand. It allows you to filter users by various parameters, including keywords, follower count, tweets, location, and language.

Whether you’re looking for influencers in a specific industry or region, Circleboom’s advanced search and filter options make the process quick and efficient.

I use Circleboom Twitter because of its ability to streamline the influencer discovery process. Its innovative search feature allows me to input specific criteria, helping me to narrow down to find potential influencers and verify their engagement levels. This ensures I work with honest, credible individuals who can connect with their audience.

How to Use Circleboom Twitter to Find Influencers

Here's a step-by-step guide on how to use Circleboom Twitter's 'Find Influencers' feature:

Step #1: Log in to your Circleboom Twitter account on your browser.

Then, connect your Twitter profile with your Circleboom account.

Step #2: Navigate to the left menu and open the “Search” tab.

Then, proceed by clicking “Find Influencers.”

Step #3: Here, you can type in any keyword and pick the engagement levels of the influencers you'd like to find.

Let's use the keyword "NFT" to find some NFT promoters.

Step #4: This part is crucial to make it "macro influencer": Adding filters.

Entering the minimum number of followers is the base. But it also lets you filter verified accounts and exclude inactive or newbies. The sky is the limit here.

Step #5: The influencers should be listed after you proceed. Here, you can sort and inspect them or visit their Twitter profiles to contact them.

You can also add them to your Twitter lists or export these accounts as a CSV file.

After finding Twitter influencers, you can check their other social media accounts for a multi-channel collaboration.

Final Words:

There’s no doubt that influencer marketing is here to stay, and if you have an active audience on Twitter, tapping into influencer partnerships can be a game-changer for your brand. Collaborating with the right influencers can significantly boost your sales and increase brand visibility. Tools like Circleboom Twitter make this process even more accessible, helping you identify and connect with the most relevant influencers for your campaigns.

Explore the opportunities that influencer marketing on Twitter can bring, and start amplifying your brand's presence with the right tools and strategies.