Some people say adding links to your organic Facebook posts can hurt your reach. Others say it's the best way to drive traffic. So, what’s the truth?
Let’s clear this up: yes, you absolutely should include links in your Facebook posts—if you care about driving traffic, measuring performance, and achieving actual results beyond likes and comments.
Why Links in Organic Facebook Posts Are So Important
Facebook is a great platform to build engagement, but engagement alone doesn’t pay the bills.
If you're promoting a product, blog post, newsletter, event, or lead magnet, you need a way to send your audience somewhere—that’s where links come in. They act as the bridge between Facebook and your real goals.
Here are some use cases:
➡️ Sharing blog articles or news
➡️ Driving traffic to landing pages or e-commerce products
➡️ Promoting YouTube videos or podcasts
➡️ Linking to newsletters or gated content
➡️ Generating signups for webinars, contests, or events
Links are essential if you're using Facebook to market anything. Without them, you're just hoping someone takes action without giving them the way to do it.
Track Performance with UTM Parameters
The beauty of links is that they’re trackable—if you do it right.
Using UTM parameters, you can measure how your Facebook posts perform beyond the platform:
- How many people clicked the link?
- How long did they stay on your site?
- Did they convert?
UTM tags are small codes added to the end of your link, like this:https://yourwebsite.com?utm_source=facebook&utm_medium=social&utm_campaign=product_launch
They allow tools like Google Analytics to track exactly where traffic is coming from.
Fatih Kemal Oksuzoglu
Creating UTM Links Sounds Complicated… But It’s Not
Yes, you could manually use a UTM generator, copy the link, shorten it, and paste it into your Facebook post.
But that’s a lot of unnecessary steps, especially if you’re managing multiple campaigns.
Here’s a better way: Use a tool that automatically generates and adds UTMs to your links while you compose your Facebook posts. Even better, use a tool that also helps with writing posts, adding images, and scheduling them.
That’s where Circleboom Publish comes in.
Why Circleboom Publish Is the Best Tool for Facebook Link Posts
Circleboom Publish is an all-in-one social media management tool—that lets you manage your Facebook strategy with ease.
Here’s what it offers:
✅ Manage multiple Facebook accounts (great for agencies or freelancers)
✅ Post to other platforms too, like Instagram, Twitter/X, LinkedIn,Bluesky, Threads, Google Business Profile, Pinterest, TikTok and YouTube Shorts
✅ AI Post Generator powered by ChatGPT-4 to write engaging posts
✅ Image Curator to find relevant visuals
✅ Built-in UTM URL Builder to track links directly from the post composer
✅ Smart Scheduler that recommends the best time to post based on when your followers are most active
Instead of switching between tools, you can do it all from a single dashboard.
How to Add UTM Links and Post to Facebook with Circleboom
Here’s how I do it:
Step #1: Log in and Connect Your Facebook Account
Start by logging into Circleboom Publish. If you don’t already have an account, you can create one for free in just a few seconds.
Once you're inside, connect your Facebook Page or Profile. Circleboom also supports platforms like Instagram, LinkedIn, Google Business Profile, Pinterest, and more, but for now, just focus on Facebook.
You can manage multiple accounts from a single dashboard without switching tabs or tools.
Step #2: Create a New Facebook Post
Click the “Create New Post” button from the dashboard. Then choose whether you're creating a regular Facebook post, a Reel, or a Story.
The editor will open, showing your writing area on the left and a live preview on the right. This gives you a full view of what your content will look like before it goes live.
Step #3: Generate Content with AI
If you want help writing the post, use Circleboom’s built-in AI Post Generator. It’s powered by ChatGPT-4 and can craft engaging captions for you in seconds.
You can set the tone, add emojis, generate hashtags, and even translate or grammar-check the content—perfect for marketers and creators who want to save time while staying professional.
Step #4: Add Visuals Using the Built-In Tools
You can upload your own images or choose from four built-in sources. Canva is fully integrated, so you can design your post visuals using ready-made templates and editing tools without leaving Circleboom.
If you prefer free stock photos, use Unsplash. For animated content, Giphy is also available, and you can even pull media directly from your Google Photos account.
Step #5: Paste Your Link and Add UTM Parameters
After writing your caption and adding an image, paste the URL you want to share. To make this link trackable, click the link icon (🔗) next to it to open Circleboom’s built-in UTM builder.
Here you can add:
- Campaign Source (e.g.,
facebook-feed,circleboom) - Campaign Medium (e.g.,
social,organic) - Campaign Name (e.g.,
summer_promo,blog_launch) - Campaign Content (optional – to distinguish different versions of a post)
As you enter these values, Circleboom automatically creates a full UTM-tagged URL and replaces the original link in your post. You don't have to use external tools or worry about formatting errors—everything is handled directly in the editor.
Step #6: Schedule Your Post or Publish Instantly
Once everything looks good, you can either publish your post immediately by clicking “Post Now,” or schedule it for later.
Circleboom will even analyze your audience's behavior and suggest the best time to post based on when your followers are most active. This way, you’re not just posting—you’re posting smart.
Conclusion: Don’t Just Post—Track, Optimize, and Grow
Adding links to your Facebook posts isn’t something to avoid. It’s how you connect with your audience beyond the platform, track real results, and drive meaningful actions.
But instead of doing it manually, use Circleboom Publish to:
✍️ Create powerful Facebook posts with visuals and links
🔗 Add UTM parameters in seconds
📅 Schedule at peak times for better engagement
🧩Manage multiple social accounts from one dashboard
If you're serious about using Facebook for marketing, Circleboom makes it easier, faster, and smarter.
