You've successfully subscribed to Circleboom Blog - Social Media Marketing
Great! Next, complete checkout for full access to Circleboom Blog - Social Media Marketing
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.

What is a Business to Business(B2B) Marketing Strategy?

. 4 min read

Marketing is the distinguishing, unique function of a business. B2B marketing strategies should focus on ways to generate more business and should make your brand visible.

Business to Business marketing involves selling one company’s product or service to another company directly. Unlike B2C buyers, B2B buyers make buying decision on the basis of price and profit potential, rather than popularity, status, and other emotional triggers.

B2B marketing strategies have to focus on embedding your company in the industry, and you have to make your product look like a staple. In today’s hyper competitive environment, to be successful, you need to take full advantage of a wide spectrum of strategies.

Let’s look at the following strategies that will not only help your firm keep up, but help you get ahead.

B2B Search Engine Optimization

Search is a prominent channel for B2B marketing strategies. Because the B2B sales cycle is often longer than consumer-facing cycles, B2B marketers might accommodate prospects with long tail keywords and optimizing for phrases (and with content) that include “[product name] case studies,” “[service name] solution comparisons,” etc.

89% of B2B buyers use the internet during their research processes, so appearing at the top of search engine results is the key to attracting new prospects for your business.

Image Source

Conversion Rate Optimization

Converting your website traffic into buyers is important because you don’t want all your spent dollars on advertising wasted. Conversion rate optimization strategies help you boost your ROI and increase revenue.

How to bulk schedule tweets safely & securely
Scheduling tweets in advance allows you to save time for other important things like list building and growing your Twitter community. When you bulk schedule tweets, you can schedule months of content in advance and not worry about tweeting at all.

Pro tip: Make it easy for buyers to reorder from a list of past purchases. Since most B2B customers tend to order the same products repeatedly, such feature can help increase purchase frequency and average order value

Image Source

Referral Marketing

Referral marketing is based on a firm’s reputation for specific expertise. It can have the most powerful effect on any business since no marketing strategy can have a better effect than word of mouth. The brand referrals can generate good business and might also open windows for new opportunities. 17% of expertise-based referrals are made on the basis of interactions on Social Media.

Deliver big on your Promises

Make sure your strategy includes delivering your customer your product or service no matter the circumstances. Be upfront and honest about all your marketing material or else be prepared for the damages you might face in the long run.

Social Media

At last, make a twitter profile of your company and interact with your customers there. Keep posting content related to your business and customers. To be on the spotlight, make sure to tag bloggers, activists and go ahead with the latest trends. To manage your Twitter account, you can use Circlebloom- it has useful features like follow/unfollow tool, tweet scheduling, and analytics to help you manage your Twitter account.

Can I delete old tweets by year? Yes, in 2 steps!
“That summer of 2015 wasn’t a good year at all. All those tweets I sent out inthat year, I wish I could delete them all at once.” Do you feel the same? Is your Twitter account carrying regrets from the pasttoo? If you have a lot of tweets that you are remorseful of and want to deleteold tweets, …


B2B buyers are demanding a customer-centric purchasing experience that’s relevant, contextual, helpful, human and streamlined. I hope the B2B marketing strategies shared above in the article helped you.

The key here is to maintain quality over quantity and once you have worked on that, align that with above strategies and you shall rise above all. If you have questions regarding any of the B2B marketing strategies, please share with me in the comments below.

Harshita Agrawal
Harshita Agrawal

Social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.

adv image