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Why can't I schedule Instagram Reels on Meta Business Suite?

. 4 min read

Scheduling Reels lets you plan and create content in batches, saving you significant time. Instead of having to be present to post content daily, you can set aside specific times for content creation and schedule your posts to go live at the most opportune moments. This efficiency is crucial for individuals or teams managing multiple social media accounts.

Key Takeaway

Circleboom conducted research among its users and came up with a conclusion that is shown in the graph above about the best time to post on Instagram!

You can use Circleboom's Reels Scheduler, find your "user-specific" best time, and maximize your impressions and engagement! You can also set time intervals and automate your posts!

Queue scheduling for Instagram

Instagram Reels couldn't be scheduled directly through Meta Business Suite due to possible reasons like technical challenges specific to the Reels format. People try to find answers to this question on popular forums.

This is an example from Quora:


There are some technical reasons for this problem. For example, the video ratio of your Instagram Reels can't match the platform's requisites. You can find this example from Reddit:


Whatever the reason, this problem should be settled. If Meta Business Suite doesn't let you schedule Reels for Instagram and Facebook, I recommend you use Circleboom to schedule your Reels in advance with auto-tailored templates, video formats, and a hashtag generator that will find the best hashtags for your reels.

Schedule Instagram Reels with Circleboom

You should follow these steps to schedule your Instagram and Facebook Reels in advance with Circleboom:

Step #1: Open Circleboom in your browser.

If this is your first time, you can create a new account in less than a minute.

Step #2: Circleboom is a comprehensive social media management tool.

You can add your multiple Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google Business Profile accounts with Circleboom.

Step #3: On the Circleboom dashboard, you can share and schedule reels for Instagram and Facebook at the same place!

That’s why you should click on “Instagram Specific or Reels”.

Step #4: Firstly, you should select your Instagram account(s).

You should click on the “Reels” button.

Step #5: On the next board, you should add your Facebook Groups and Pages.

Click on “Add Facebook Account”.

You can scroll and select multiple Facebook accounts at once.

Step #6: Now, you should upload your Instagram and Facebook Reels from your computer.

You can write your caption, add hashtags with Hashtag Generator, and add the first comment under your Reels if you wish.

You can also edit the thumbnail of your Reels with Circleboom.

Step #7: As the last step, you can share your Reels on Facebook and Instagram immediately or schedule them for a later time.

Or, you can create a time queue and share your Reels automatically.

Final Words

Instagram's emphasis on authenticity and real-time engagement aligns with the unique appeal of Reels as an immediate and spontaneous content format. Meta Business Suite supports Reels scheduling for Instagram but sometimes users face challenges!

You can handle this problem immediately by using Circleboom's Reels Scheduler. With auto-tailored templates, your videos will fit perfectly with Instagram, Facebook, and other platforms' requisites.

Circleboom supports Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google Business Profile.

Altug Altug

I focus on developing strategies for digital marketing, content management, and social media. A part-time gamer! Feel free to ask questions via [email protected] or Twitter (@mynameisaltug)

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