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Why should you have an Instagram business account?

. 6 min read

Instagram has become an essential marketing tool for businesses and brands of all sizes. Whether you're a small business owner or a social media manager, having an Instagram business account can provide you with a range of benefits that can help you grow your brand and reach a wider audience.

Instagram offers three types of account models:

  • Personal
  • Business
  • Creator

Personal accounts are meant for individuals who use the platform to share their personal content with friends and family.

Business accounts are intended for businesses and brands who want to use Instagram for marketing purposes.

Creator accounts are for public figures, influencers, and content creators who want to track their performance metrics more closely.

In this article, we'll explore the benefits of having an Instagram business account and how to make the switch from a personal account.

Then, you can also read these guides on Instagram:

Benefits of having an Instagram business account

Having an Instagram business account can provide a range of benefits for businesses and brands, including:

Get taken more seriously as a brand

Having an Instagram business account can make your brand appear more professional and legitimate. A business account provides credibility and adds legitimacy to your brand, which is important when you're trying to attract new customers.

It also makes it easier for potential customers to find you by providing information such as your business address, contact information, and website. To create an Instagram business account;

  • you'll need to go to your profile,
  • tap the three horizontal lines in the top right corner,
  • tap "Settings",
  • tap "Account",
  • tap "Switch to Professional Account",
  • and choose the type of professional account that best fits your business.

You can also watch this guide video:

Help customers find you

One of the most important benefits of having an Instagram business account is that it makes it easier for customers to find you. With a business account, you can add your business information, including your website, email address, and phone number.

You can also add your business location, which is helpful for customers who want to find your physical store or office. To add your business information:

  • go to your profile,
  • tap "Edit Profile",
  • and enter your business details in the appropriate fields.

Access rich insights

Instagram Insights is a powerful analytics tool that provides detailed information about your followers, including;

  • their demographics,
  • behavior,
  • and engagement rate.

With this information, you can better understand your audience and create more effective marketing strategies. To access Instagram Insights:

  • go to your profile,
  • tap the three horizontal lines in the top right corner,
  • tap "Insights",
  • and select the information you want to view.

Run Instagram Ads

With an Instagram business account, you can run paid advertising campaigns on the platform. This can help you reach a wider audience and target specific demographics, increasing the effectiveness of your marketing efforts.

To create an Instagram ad;

  • go to "Ads Manager",
  • select the campaign objective,
  • choose your target audience,
  • set your budget and schedule,
  • and create your ad creative.

Instagram Stories is a popular feature that allows users to share short videos and images that disappear after 24 hours. With an Instagram business account, you can add clickable link stickers to your Instagram Stories, which can drive traffic to your website or other content. To add a link sticker;

  • create a new "Instagram Story",
  • tap the link icon,
  • enter your link,
  • and customize the sticker.

Implement Instagram Shopping

Instagram Shopping is a feature that allows businesses to create shoppable posts, which allow users to purchase products directly from your Instagram feed.

This can increase your sales and make it easier for customers to shop with you. To implement Instagram Shopping, you'll need to create a product catalog in Facebook Business Manager and then connect your catalog to your Instagram business account.

Partner through branded content

Branded content is a type of content that is created in partnership with another brand or influencer. With an Instagram business account, you can easily partner with other brands and influencers to create branded content that promotes your products or services. To create branded content, you'll need to work with the partner to create a post or story that promotes your brand.

Save time with the Quick Replies

Instagram business accounts have a feature called Quick Replies, which allows you to save and reuse common responses to messages. This can save you time and make it easier to manage your Instagram DMs.

To set up Quick Replies;

  • go to your profile,
  • tap the three horizontal lines in the top right corner,
  • tap "Settings",
  • tap "Business",
  • tap "Quick Replies",
  • and create your replies.

Having a business account is particularly useful for branding because it allows you to promote your brand, reach a wider audience, and track the effectiveness of your marketing campaigns.

With Circleboom Publish, you can easily connect your Instagram business account and design, schedule and automate your posts ahead of time, saving you time and effort in the long run.

Circleboom Publish, a social media management tool that can help you manage your Instagram account more efficiently, requires users to make their Instagram account a business account to publish posts because only business accounts can access Instagram's API for scheduling posts. 

The API (Application Programming Interface) allows third-party tools like Circleboom to access and interact with your Instagram account in a safe and secure way.

Circleboom Publish - Social Media Automation

Create, design, schedule, and automate Instagram posts with Circleboom for multiple accounts in one dashboard!


Here's how to connect your Instagram business account to Circleboom Publish

  1. Sign up for Circleboom Publish and log in to your account.
  2. Click on the Instagram icon on the left side of the dashboard.
  3. Click on the Connect button and authorize Circleboom to access your Instagram account.
  4. Choose the business account you want to connect and click on Connect.
  5. That's it! You can now start scheduling your Instagram posts using Circleboom Publish.

Disadvantages of having an Instagram business account

There are several disadvantages to having an Instagram business account, including:

Loss of personal approach

When using a business account, the brand can lose a personal approach as users may see it as too promotional or impersonal.

Risk of being too promotional

Brands can risk being too promotional on the platform, which can turn off users who expect a mix of promotional and non-promotional content.

Less organic reach

Instagram's algorithm changes frequently, which can make it harder to reach users organically.

Instagram is not a business-centric platform

While Instagram is a popular platform, it's not necessarily built for businesses, and some features are only available through third-party apps.

High cost per ad

The cost per click on Instagram ads is higher than other social media platforms, which can be a disadvantage for businesses on a tight budget.

Limited features for smaller businesses

Smaller businesses may not have access to all the features available to larger businesses, such as Instagram Shopping.

Privacy concerns

Instagram's privacy policy can be a concern for some users, and brands need to be transparent about how they collect and use data.

Mobile-only platform

Instagram is primarily a mobile app, which can be a disadvantage for businesses that rely on desktop computers.

Final Words

Despite some of the disadvantages of having an Instagram business account, it can be a useful tool for many businesses and brands looking to promote themselves on social media. One of the main benefits of using an Instagram business account is that it provides access to valuable insights and advertising options, allowing businesses to reach new audiences and track the success of their campaigns.

To make the most of an Instagram business account, users can take advantage of tools like Circleboom, which allows them to schedule and publish posts in advance, saving time and effort. By using Circleboom, businesses can streamline their social media management and grow their brand on Instagram

All in all, Circleboom is a great tool for managing your Instagram and having a business account is essential for branding and marketing purposes. By connecting your business account to Circleboom Publish, you can streamline your social media management and save time while growing your brand on Instagram. For more, please check our plans and pricing.

Kevin O. Frank

Co-founder and Product Owner @circleboom #DataAnalysis #onlinejournalism #DigitalDiplomacy #CrisesCommunication #newmedia