Social media platforms have taken the center stage in almost all the marketing plans since 2018. And, it’s time to take away your lessons from the past and build strong and profitable social media strategies for the future.
There have been some prominent social media marketing strategies that came into play in 2023. The trend that picked up most is influencer marketing. With more and more marketing investments shifting towards influencers, influencer marketing was a trend that could not be missed in 2023. And the trend will still go on in 2024.
Other than influencer marketing, the other trend that picked up like crazy in 2023 was the use of stories. Primarily Instagram stories, but there has been growth in usage of stories across both Instagram and Facebook. Keeping up with the trend, a lot of businesses added Instagram stories as their primary social media strategy.
These were a few major trends dominating in 2023. Looking forward to 2024, there are a few new and interesting trends expected to take over.
Our Pick of Top 3 Social Media Strategies of 2024 are:
Increased Focus on Bots and Automation:
While social platforms try their utmost best to keep the networks clean of bots and automation, a healthy use is beneficial to everyone.
Be it automating your tweets or scheduling your Instagram posts, automation takes the major pain of social media marketing away from you. There are many social media schedulers available that help you with automating your social media posts and boosting your post engagement.
Even chatbots will be used more dominantly to customize the user experience and personalize content. They help you in providing better service and improving results.
Hence, add automation to your social media strategies in 2024 for a smoother ride.
Instagram Influencer Marketing is on the Rise:
Businesses are trusting social media influencers in providing them better reach and conversions on social media. There are some brands looking for Twitter influencers, while others focus on Instagram.
The major trend of influencer marketing collaborations has been seen on Instagram and is expected to rise. Already a billion-dollar market, Instagram influencer marketing is expected to reach a market size of $2.38B.
So, go ahead and add influencer marketing to your social media strategies in 2024. Be sure to spend your time and effort in finding an influencer that’s right for your brand.
Increase in Mobile Ad Spending:
The smartphone user base is expected to increase to 6.5 billion users in 2022 so far. With smartphones and the internet being a common phenomenon, focusing on mobile ads is the necessary update required by all businesses.
The graph speaks volumes about why businesses keeping away their advertisements from mobile need to shift their preferences.
What are your Social Media Strategies for 2024?
These are my top 3 picks for 2024. You can use these or come up with authentic, your own strategies to be successful on social media and boost your impressions and engagements.