Can I target my competitors' followers through Twitter Ads?

Imagine you are a business, you have competitors, and they have Twitter/X accounts. The common followers of these accounts are most probably people who are interested in your niche. They are looking for products and services that your competitors create, so you do!

Common followers

Have you ever wondered if you could reach your competitor's audience on Twitter? I certainly did. As a digital marketer for a new clothing brand, I always sought ways to expand our reach and engage with potential customers.

One day, I stumbled upon Twitter’s Follower look-alikes feature, and it felt like I had struck gold. This feature allows you to target your competitor's followers with your ads, capturing their attention and bringing them to your side.

Here's how I did it and what I learned along the way.


My experience with targeting competitor’s followers

A few months ago, our new clothing brand struggled to increase engagement on our Twitter account. We had decent content, but our follower growth had plateaued. I knew our competitors were thriving, so I thought, "Why not target their followers?" These were people already interested in similar products, so it made perfect sense.

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If you are new to Twitter Marketing, here is a detailed guide to expand your knowledge! ⬇️
Twitter Marketing Tips For Beginners
Without wasting your time, let’s head straight into some powerful twitter marketing tips that will definitely help you as a beginner.

Discovering Twitter’s Follower Look-Alikes Feature

I started researching ways to target my competitor’s followers and came across Twitter’s Follower look-alikes feature. This feature allows advertisers to target people who are similar to the followers of any Twitter account. Essentially, if your competitor has millions of followers, you can create an audience that mirrors those followers.

Twitter Ads Targeting Features

Using Circleboom Twitter to Find Competitors

To find the right competitors, I used Circleboom Twitter. Circleboom has smart search tools that allow you to search by keyword and list related accounts with detailed information about them. This made it easy for me to identify which competitors had the kind of followers we wanted to target.

Circleboom Twitter - Competitor Analysis

Find your business competitors on Twitter with Circleboom.

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Here's a step-by-step guide to find your competitors on Twitter with Circleboom:

Step #1: Log into your Circleboom account.

If it is your first try, you should create an account. It takes only a minute.

Step #2: Now, you should connect your Twitter account to Circleboom.

It is a totally safe process. Circleboom is a trusted Twitter partner.

Step #3: You are on the Circleboom dashboard now!

Navigate to the left menu and find "Search" and then "Smart Search."

Smart Search

Step #4: You should enter the term you want to search in Twitter profiles.

Let's assume that you are looking for "NFT".

NFT search

You can also apply filters.

I want to list profiles that have more than 5,000 followers. Also, I wanted to see only verified accounts. Last, I didn't want to see fake, inactive accounts.

Search filters on Circleboom

Step #5: Circleboom will list the results.

You can see their tweet, follower and friend numbers, their join date on Twitter, and how active they are.

You can map Twitter accounts and find their locations. This would be a tactical advantage over your competitor because you can redesign your marketing and advertising strategy.

Also, you can filter Twitter accounts by language. For example, if your competitor has followers who speak mostly French. Then, you can target these people with content produced in French more easily.

The join date of Twitter users is another important piece of information to make a decision on an account. You can search Twitter accounts by joining dates on Circleboom.


Implementing the Strategy

Setting up the campaign was straightforward. Here’s how I did it:

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Selecting the Right Competitors: After using Circleboom Twitter to find competitors, I selected the ones whose followers closely matched our target demographic.
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Using Twitter’s Ad Platform: I logged into our Twitter Ads account and selected the option to create a new campaign. When choosing the audience, I selected the Follower look-alikes option and entered the usernames of the competitors I found through Circleboom.
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Crafting the Perfect Ad: Knowing I had a prime audience, I put extra effort into creating an appealing ad. I focused on clear, compelling messages and visuals that would resonate with our new audience. Our ads showcased our unique designs and highlighted any promotions or discounts we were offering.


Results and Insights

After a few adjustments, I started seeing significant results. Our engagement rate increased, and we gained new followers who were genuinely interested in our content. Here's what I learned:

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Initial Results: The first few days showed a slight uptick in engagement but nothing groundbreaking. It was only after fine-tuning my approach that I saw a more substantial impact.
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Adjustments and Optimizations: I learned that the key to success was continuous optimization. By monitoring the performance closely and making necessary adjustments, I could improve my campaign’s effectiveness.
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Long-term Impact: Over time, targeting competitors’ followers helped us build a more engaged and relevant audience. These new followers were more likely to interact with our content and become loyal customers.


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Knowing the location of your potential customers can be very effective in boosting your business.
What is the Best Twitter Tool for Twitter Location Search?
You can use Twitter as a great way to connect with people and businesses in your target market if you utilize Twitter location search.

Conclusion

Targeting your competitor’s followers with Twitter ads is not only possible but can be incredibly effective. By using the Follower look-alikes feature, you can reach a highly relevant audience and boost your engagement and follower growth. Remember, success comes from continuous optimization and a deep understanding of your target audience.

As a digital marketer for a new clothing brand, focusing on competitors found through Circleboom Twitter helped us gain valuable followers and improve our overall engagement.