Can I target my competitors' followers through Twitter Ads?

Imagine you are a business, you have competitors, and they have Twitter/X accounts. The common followers of these accounts are most probably people who are interested in your niche. They are looking for products and services that your competitors create, so you do!

Have you ever wondered if you could reach your competitor's audience on Twitter? I certainly did. As a digital marketer for a new clothing brand, I always sought ways to expand our reach and engage with potential customers.

One day, I stumbled upon Twitter’s Follower look-alikes feature, and it felt like I had struck gold. This feature allows you to target your competitor's followers with your ads, capturing their attention and bringing them to your side.

Here's how I did it and what I learned along the way.

My experience with targeting competitor’s followers

A few months ago, our new clothing brand struggled to increase engagement on our Twitter account. We had decent content, but our follower growth had plateaued. I knew our competitors were thriving, so I thought, "Why not target their followers?" These were people already interested in similar products, so it made perfect sense.

Discovering Twitter’s Follower Look-Alikes Feature

I started researching ways to target my competitor’s followers and came across Twitter’s Follower look-alikes feature. This feature allows advertisers to target people who are similar to the followers of any Twitter account. Essentially, if your competitor has millions of followers, you can create an audience that mirrors those followers.

Using Circleboom Twitter to Find Competitors

To find the right competitors, I used Circleboom Twitter. Circleboom has smart search tools that allow you to search by keyword and list related accounts with detailed information about them. This made it easy for me to identify which competitors had the kind of followers we wanted to target.

Here's a step-by-step guide to find your competitors on Twitter with Circleboom:

Step #1: Log into your Circleboom account.

If it is your first try, you should create an account. It takes only a minute.

Step #2: Now, you should connect your Twitter account to Circleboom.

It is a totally safe process. Circleboom is a trusted Twitter partner.

Step #3: You are on the Circleboom dashboard now!

Navigate to the left menu and find "Search" and then "Smart Search."

Step #4: You should enter the term you want to search in Twitter profiles.

Let's assume that you are looking for "NFT".

You can also apply filters.

I want to list profiles that have more than 5,000 followers. Also, I wanted to see only verified accounts. Last, I didn't want to see fake, inactive accounts.

Step #5: Circleboom will list the results.

You can see their tweet, follower and friend numbers, their join date on Twitter, and how active they are.

You can map Twitter accounts and find their locations. This would be a tactical advantage over your competitor because you can redesign your marketing and advertising strategy.

Also, you can filter Twitter accounts by language. For example, if your competitor has followers who speak mostly French. Then, you can target these people with content produced in French more easily.

The join date of Twitter users is another important piece of information to make a decision on an account. You can search Twitter accounts by joining dates on Circleboom.

Implementing the Strategy

Setting up the campaign was straightforward. Here’s how I did it:

Results and Insights

After a few adjustments, I started seeing significant results. Our engagement rate increased, and we gained new followers who were genuinely interested in our content. Here's what I learned:

Conclusion

Targeting your competitor’s followers with Twitter ads is not only possible but can be incredibly effective. By using the Follower look-alikes feature, you can reach a highly relevant audience and boost your engagement and follower growth. Remember, success comes from continuous optimization and a deep understanding of your target audience.

As a digital marketer for a new clothing brand, focusing on competitors found through Circleboom Twitter helped us gain valuable followers and improve our overall engagement.