Navigating the vast array of Google Business Profile categories can be overwhelming, with over 4,000 options to choose from. This comprehensive guide will help you optimize your business categories to enhance your profile's visibility and ensure potential customers find you in relevant searches.
Follow this guideline to make informed decisions and improve your local SEO strategy.
Does Google Business Profile help local SEO?
Yes, it does! Consistently posting your Google Business Profile can improve the ranking of your business website. You can improve your local SEO with Google Business Profile!
How many Google Business Profile categories are there?
As of February 17th, 2024, there are 4,102 Google Business Profile categories. These categories are frequently updated by Google to reflect changes and trends in various industries. This number includes new additions in recent months, ensuring that businesses have a wide array of options to accurately describe their services and improve their local SEO.
Understanding Google Business Profile Categories
Google Business Profile categories are essential for improving your visibility in Google Maps and the Local 3-Pack. These categories help potential customers find your business when performing localized searches. When setting up your profile, you need to select one primary category and up to nine additional categories. Updating these categories regularly is one of the biggest ranking factors for local searches.
How to Choose the Best Categories
Choosing the right categories involves aligning them with your business goals. Consider the following factors:
- Profitability: Select categories that align with your most profitable services.
- Search Volume: Choose categories that include high search volume keywords.
- Competitors: Compare your categories with those of local competitors to stay competitive.
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Complete List of Google Business Profile Categories
If you’re struggling to find the best category for your business, consider using a broader category.
Listing all 4,102 Google Business Profile categories would be impractical here due to the sheer volume. However, here are some examples across various industries to give you an idea of the diversity available:
Automotive
- Car Dealer
- Auto Repair Shop
- Car Wash
- Tire Shop
Food & Beverage
- Restaurant
- Bakery
- Coffee Shop
- Bar
Health & Wellness
- Dentist
- Physical Therapist
- Spa
- Chiropractor
Retail
- Clothing Store
- Electronics Store
- Bookstore
- Jewelry Store
Professional Services
- Accountant
- Lawyer
- Marketing Agency
- Real Estate Agent
Home Services
- Plumber
- Electrician
- Roofing Contractor
- Landscaper
Education
- School
- University
- Language School
- Tutoring Service
Entertainment & Recreation
- Movie Theater
- Museum
- Amusement Park
- Gym
Finance
- Bank
- Insurance Agency
- Investment Service
- Mortgage Broker
Travel & Accommodation
- Hotel
- Bed & Breakfast
- Travel Agency
- Car Rental
Medical Services
- General Practitioner
- Hospital
- Pharmacy
- Veterinary Clinic
Technology
- Software Company
- IT Consultant
- Web Designer
- Electronics Manufacturer
Transportation
- Taxi Service
- Limousine Service
- Bus Station
- Train Station
Real Estate
- Property Management Company
- Real Estate Developer
- Apartment Complex
- Housing Cooperative
Beauty & Personal Care
- Hair Salon
- Nail Salon
- Beauty Supply Store
- Tattoo Shop
Legal
- Law Firm
- Notary Public
- Immigration Lawyer
- Family Law Attorney
Construction
- Construction Company
- Building Materials Supplier
- Contractor
- Architect
Agriculture
- Farm
- Agricultural Service
- Dairy Farm
- Nursery
Manufacturing
- Manufacturing Company
- Factory
- Industrial Equipment Supplier
- Metal Fabricator
Updating Primary and Secondary Categories
It's crucial to keep your primary and secondary categories up to date. Google frequently updates the list of available categories, adding new ones to reflect evolving market trends. For instance, recent additions include categories like Animal Cafe, Eastern European Grocery Store, and Palestinian Restaurant.
Optimizing Your Profile
Once you've selected your categories, ensure your Google Business Profile is fully optimized. This includes:
- High-Quality Photos: Use images that accurately represent your business.
- Complete Listing: Fill out all information fields in your profile.
- Consistent Updates: Regularly update your profile to reflect changes in your business.
Regular updates are the key to getting the maximum benefits from Google Business Profile. For complex business software projects, partnering with an experienced business software development company can provide access to specialized expertise, industry best practices, and scalable resources tailored to your business needs. You should find a way to keep posting at the best times to post on Google Business Profile without spending too much energy!
What are the best times to post on Google Business Profile?
Here they are:
Once you know these best times, you need a Google Business Profile Manager to create, design, and share content those days and hours. You don't need to hire a person. You can do it only with Circleboom Publish!
Circleboom - Google Business Profile Manager
You can create, design, share, schedule, and automate Google Business posts for multiple accounts in one dashboard!
Thanks to the Queue scheduling feature on Circleboom, you can connect multiple Google Business accounts, set time intervals for each, and automate your Google posts in one sitting!
Best Practices for Category Optimization
- Follow Google’s Guidelines: Adhere to Google’s rules to avoid suspension.
- Local Citations: Include your categories in local citations and schema markup to enhance relevance signals.
Conclusion
Selecting the right Google Business Profile categories is crucial for maximizing your local SEO efforts. By carefully choosing and regularly updating your categories, you can improve your visibility in local searches and attract more customers.
Utilize tools like the Circleboom to stay competitive, and always follow Google’s best practices to ensure your profile remains in good standing. Happy optimizing!
