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What is the best time to post on Google My Business?

. 14 min read

Social media is like the street which your store is in! Having a strong presence is crucial to make business and driving traffic for your services and products.

However, simply having a profile is not enough. Businesses need to understand some elements such as how to create and schedule posts, customer engagement, and the best time to post.

There are always people on this street but there are 'times' when people are most active and eager to take information in. More exposition means a higher chance of buying something from you!

So, Google My Business is one the most valuable social media channels for businesses and knowing the best time to post on Google My Business is a tactical advantage to boost your impressions and engagement.

Fortunately, Circleboom has access to the data from thousands of customers, allowing us to provide valuable insights on posting trends and engagement metrics.

By leveraging this data, businesses can optimize their social media strategy, increase their visibility, and ultimately drive more traffic and sales.

With the help of our customers' choices on when to post, we identified the most and the least popular times to post on their Google Business Profiles.

based on the data collected from thousands of Circleboom customers, we provide you with the information about what time to post on your Google Business Profile for each day of the week.

These popular hours indicate the busiest hours of Google Business Profiles by their posting schedule in terms of posting offers, events, articles, photos, and text.

What is the best day to post on Google Business Profile?

At Circleboom, we have access to a vast amount of data from our thousands of customers who use our services to manage their Google Business Profiles.

By analyzing this data, we identify trends and patterns in posting behavior and determine the most popular times for posting on Google Business Profile.

This information is incredibly valuable for businesses, as it allows them to align their posting schedule with the times when their target audience is most active and engaged.

Tuesday and Wednesday are the favorite days to post on GBP

Based on the engagement metrics of our customers, we've discovered that Tuesdays and Wednesdays are the most popular days to post on Google Business Profile.

We understand that businesses have unique needs, and our data-driven approach ensures that our recommendations are tailored to each individual business.

It's important to note that the least popular days for posting are weekends, so Saturday and Sunday can be counted as the worst days to post for some businesses. Without any doubt, you should bare in mind that each business should specifically decide when to post based on its own customers' preferences.

At Circleboom, we're committed to helping businesses succeed on social media, and we're honored to share our insights which reinforce the importance of scheduling posts strategically to maximize engagement.

How to auto post to Google Business Profile: Simplified!
It would be gainful to have business profiles on various social media platforms. In such cases, taking care of multiple social media accounts is not quite an easy job. Therefore, utilizing social media management tools is necessarily practical.

By using our recommended posting times, businesses can increase their visibility and reach a larger audience, leading to more clicks, calls, and visits.

Our approach is grounded in data-driven insights, and we are constantly updating and refining our methodology to ensure that our customers have access to the most accurate and reliable information possible.

What is the best time to post on Monday for Google My Business?

The best period to share Google Business posts on Monday is from 12 pm to 5 pm. The best hour for maximum engagement is 2 pm. So, if you share your Google Business posts within hours, you will increase the chance of doubling your impressions and eventually engagement.

You don't need to check this every time you want to post on Google Business. If you are a Circleboom user, you will see that we are automatically suggesting the best times for you when you share or schedule a Google post.

What is the best time to post on Tuesday for Google My Business?

Based on the data of Circleboom users, the best period to post on Google My Business is from 11 am to 8 pm. But, the hottest hours are from 1 pm to 3 pm. You will catch as many viewers as you can for your Google posts if you share content during these hours.

You will see your best times to post on Circleboom Publish's scheduling board. So, you don't need to memorize this table!

What is the best time to post on Wednesday for Google My Business?

Thousands of Circleboom users choose to be more active on Wednesdays from 1 pm to 8 pm. So, if you schedule your Google My Business posts during these hours, you will get more calls!

3 pm to 5 pm is the optimal time to get the maximum benefit from your Google Business Offers and Events.

You don't need this graphic on Circleboom because you will see your best times to post when you try to schedule a Google post and easily pick up one!

What is the best time to post on Thursday for Google My Business?

1 pm to 8 pm is the best period to post on Google Business Profile. Based on Circleboom's Google Business Profile users database, people are most active within these hours on Google Business.

If this is too broad, posting from 2 pm to 4 pm will produce the best outcome.

If you are trying to memorize these days and hours, do not! Go into Circleboom and see that it automatically suggests the best times to post and schedule! What you need is just picking up an hour and sending your post!  

What is the best time to post on Friday for Google My Business?

If you think Fridays are not good for social media posts, think twice!

Posting Google posts between 12 pm to 7 pm will bring great results like other weekdays. And, from 3 pm to 5 pm is the peak point of this attraction!

On Circleboom's scheduling board, you will see the best hours and days to post. So, you can easily know your best time without checking this table again!

What is the best time to post on Saturday for Google My Business?

Weekends are weaker than other days regarding social media impressions and engagement. This doesn't necessarily mean that you shouldn't post on Saturday.

Posting between 11 am and 12 pm will produce the best results for your Google posts.

Use Circleboom's Google My Business scheduler if you don't want to memorize this table and others!

What is the best time to post on Sunday for Google My Business?

Sundays are free time for most people and they tend to spend more money on their free time.

So, posting on Sundays on social media and getting the attention of people could help your business increase sales and revenue.

The best time to share Google Business posts on Sundays is from 1 pm to 2 pm, based on the data we collected from Circleboom users.

Do not lose time! Go to Circleboom's Google My Business scheduler, design your post, pick up from the best hours and days and schedule your post!

What is the best time to share Google Business Profile "Offer" posts?

Creating a Google Business Profile can be a great way to promote your business on social media and reach a larger audience through effective management with Google My Business. By creating an attractive listing for your business on Google, potential customers will be able to find you online easily.

One of the best ways to make the most of your Google My Business listing is by using Google posts. You can create, design, publish, and schedule GMB posts upon your needs. One type of post that is available on Google Business Profile is the ‘Offer’ post, which is often used to offer discounts, new deals, or priority on new products. Additionally, you can include coupon codes or other additional information in your posts for your visitors.

The best day to post GMB Offer posts is Wednesday. The best hour to share your Google Business Offers is 5 pm.

What is the best time to share Google Business Profile "Event" posts?

"Events" are another alternative for Google Business Profile posts. These posts provide the option to add call-to-action (CTA) buttons such as 'Call Now', 'Buy', 'Sign Up', 'Book', 'Order Online', and 'Learn More', to your Google Business posts.

Based on the data of Circleboom users, the best day to share a Google Business Event post is Thursday.  Between 10 am and 12 pm is the best period to post a Google Business Event.

You can easily schedule your Offer and Event posts on Circleboom Publish at the best days and hours and you don't need to check these graphs because Circleboom's scheduling board will give you this info automatically!

What are the worst days to post on Google Business Profile?

After extensive analysis of the data collected from our customers, it has been observed that in general, Saturday and Sunday are the least favorable days to post on your Google business profile.

However, this doesn't mean that you shouldn't post on weekends at all. Every business has its unique set of customers and preferences, and it is important to keep that in mind while deciding on the posting schedule.

At Circleboom, we are committed to providing you with the best tools and services to help you optimize your Google business profile and engage with your customers effectively. With our user-friendly platform, you can easily schedule and publish posts, track your analytics, and monitor your online reputation in real time.

The best time to post on your Google Business Profile

After analyzing the posting behavior of thousands of our customers, we have found that the best time of the day to post on a Google Business Profile is typically between 2 pm and 5 pm.

During this time, people are often taking breaks from work or school and may be more likely to engage with social media content. Additionally, this timeframe also aligns with the end of the traditional workday, making it a convenient time for people to check their social media profiles before heading home.

On the other hand, our data show that the least popular hours for posting on a Google Business Profile are typically between 1 am and 7 am. This trend may be attributed to the fact that most people are asleep during these hours, leading to lower engagement rates.

By leveraging our data-driven insights, businesses can optimize their posting schedule to increase engagement, drive traffic, and ultimately, achieve their marketing goals.

What do the studies suggest?

According to recent studies, the best time to post on Google Business Profile is during weekdays. During this time, people are typically at work and checking their phones for updates, making it an ideal time to catch their attention. 

However, it's important to note that this time slot may not be optimal for all businesses, so it's important to monitor your engagement levels and adjust your posting schedule accordingly.

As for the best day of the week to post, studies have shown that Wednesdays tend to have the highest engagement levels, followed closely by Thursdays. This is likely due to the fact that people are settled into their workweek and looking for a midweek break.

What is the best time to post on Google Business Profile for specific industries?

Customers for a restaurant and a coiffeur have different behaviors regarding social media and you should shape your marketing strategies accordingly.

If you want to know what is the best time for promotion specifically for your business, you should check Google Maps.

For all stores, Google Maps provides valuable data showing their "popular times". Here is an example of Applebess's Grill + Bar, one of Circleboom's subscribers. This image is from one of their branches.

As you see, this is from Thursday and the most popular times of this store is from 6 pm to 9 pm. The peak is 8 pm. Let's check another day!

The graphic didn't change for Tuesday. Let's check a day from the weekend.

The same result for Sunday! So, you know when to promote your products and services for a specific business. This time period could be targeted for your Google My Business posts. You will create 7 posts for a week and send them at these hours and maybe a bit earlier to aim at people who will come to your store during these hours.

Can you automate your Google My Business?

Yes, you can!

Thanks to Circleboom's "Queue" feature, you can set time intervals and send your Google Business posts automatically at these days and hours continually. You won't need to enter days and hours every time you want to post!

Know your industry and customers! It's important to note that the best time to post can vary depending on your industry, location, and audience. 

Having an active Google Business Profile

As a business owner, you should understand the importance of having a strong online presence. One of the most effective ways to do this is by maintaining an active Google Business Profile.

Numbers don't lie! It was the first advice we gave to one of our customers who was looking to increase its traffic and revenue: post regularly on Google Business!

It is a business in technology (selling computer equipment) and its owner didn't think this 'idea' would work at first! Then, numbers came in!

Just the end of one month of practice, we got these results:

  • 50% increase in website visits,
  • 50% increase in profile views,
  • 57% increase in searches, just in one month!

Just by posting regularly on Google My Business, you can get a 50% boost in your traffic, this is insane! And this is for a business which sells computer equipment. If you are a restaurant owner, for example, your results can be better because of more real space interaction!

Increase sales for your restaurant with these tips:

  • Promote user-generated content (UGC),
  • Enhance your visuals with Canva,
  • Announce time-based deals and discounts,
  • Use Google reviews for customer insights
  • Offer Instagrammable dishes
  • Use retargeting ads

For more details, you can read our article "10 Brillant Ideas for Restaurant Marketing".

How often should you post on Google Business Profile?

Based on our data, you should share at least one post for 6 days a week. You shouldn't miss weekdays. You need to create your Google posts and schedule them for the best times we gave above.

For the weekends, I suggest that you can leave Saturdays empty but you should post one on Sundays. You can pick Saturdays as your scheduling day for the rest of the week.

In conclusion, if you wonder how often you should post on your Google Business Profile, in my opinion, it should be 6 times a week. Saturdays may be your off day, but you should throw at least one event, offer, or just a photo on other days.

Do not forget that one factor won't bring success to you! If you post only links, it won't work even if you post every hour!

You should enrich your posts with Offers and Events, and also with nice graphs, attractive photographs, menus, and videos.  

How can you do that? What is the best practice of posting regularly on Google Business?

Surely it is Google My Business automation! You can automate your Google posts for your multiple accounts on Circleboom!  


If you don't have enough time and energy to create Google posts every day, you can

Google Business Profile Automation

Automate your Google Business posts on Circleboom.

Automate Google Posts

With the RSS Feed connection on Circleboom, you can automatically share the latest updates from newspapers, journals, or websites. If you regularly create content on your website, you can create the RSS Feed of your website and share your fresh content on Google Business Profile and other social media channels as they are posted!

Or, thanks to the "Discover Articles" feature on Circleboom, you can easily find articles based on your selected topics from reputed magazines, journals, newspapers, etc. and automatically share or schedule to your Google Business accounts.

Last but not least, you can try AI Social Media Post Generator on Circleboom. Thanks to ChatGPT and Canva integrations on Circleboom, you can automatically find, design your images and auto-generate your texts for your Google posts. You don't think about call-to-actions, grammar mistakes,  relevant emojis, or appropriate tone of voice! Circleboom takes care of everything!

Once your post is ready, you can send it immediately or schedule for a later time. When you schedule it, you can pick up one of the best times to post that are presented specifically for you!


On Circleboom, you can create Offer and Event posts on Google Business Profile. One of the best methods to drive attention and customers to your business is giving promotions, discounts, and events that people consider attending.

You can share your discount and promotion codes or add CTA's ( call to action) to your Google posts like "Call Now", "Buy", or "Learn More" with Circleboom. If you combine these with AI Post Generator on Circleboom, you can come up with amazing results.

When your Offer and Event posts are done, you can share them immediately, schedule them for a later time or add them to your queue. You can set time intervals and share your posts automatically with Queue settings on Circleboom!

Other factors determine what time to post

Of course, there are other factors that can impact engagement levels, such as the type of content you post and your audience demographics.

#1: Knowing your customers

For example, if your target audience consists of stay-at-home parents, posting during the weekday mornings may not be the best strategy, as they may be busy with their children.

#2: Reading metrics

To determine the best time to post for your specific business, it's important to track engagement metrics over time. This can include metrics such as likes, comments, shares, and website clicks. By monitoring these statistics, you can identify trends in engagement and adjust your posting schedule accordingly.

#3: Content Quality

In addition to timing, it's crucial to also focus on the quality of your content. Posting high-quality, engaging content on a consistent basis is key to building a loyal following on your Google Business Profile. This can include things like promotions, product updates, customer reviews, and behind-the-scenes glimpses into your business.

Check your rank on Google Maps

If you want to check your ranking on Google Maps with valuable insights, you can use these 10 tools:

  • BrightLocal
  • Local Viking
  • Whitespark
  • Local Falcon
  • GeoRanker
  • Pro Rank Tracker
  • Surfer Local
  • GMB Crush
  • Link Assistant Rank Tracker
  • Synup

For more details, you can check our guide on "The Best 10 Google Maps Ranking Checker Tools".

Boom your social circle

If you're looking for a powerful tool to manage your social media presence on Google Business Profile, then Circleboom Publish is the perfect solution for you.

With our AI-generated post feature, you can easily create high-quality and engaging content that will resonate with your target audience.

Circleboom Publish uses advanced algorithms to generate content suggestions based on your industry, target audience, and brand. This ensures that the content you post is not only relevant but also highly engaging, which can help you maximize your customer engagement and grow your social media following.

Circleboom Publish helps you save time and effort in creating content

With its easy-to-use interface and powerful features, Circleboom Publish is a must-have tool for any business looking to improve its social media presence on Google Business Profile.

So if you want to "Boom your social circle" and take your social media presence to the next level, then sign up for Circleboom Publish today and start creating high-quality, engaging content that will set you apart from the competition.

Kevin O. Frank

Co-founder and Product Owner @circleboom #DataAnalysis #onlinejournalism #DigitalDiplomacy #CrisesCommunication #newmedia

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