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Does scheduling Instagram posts affect engagement?

. 7 min read

An argument is expressed on a Reddit post that scheduled Instagram posts get zero engagement!

Can it be true? Many other Reddit users showed interest in this question and shared similar experiences.

Scheduled posts get zero engagement.

The creator of this post claims that he or she usually has a very high engagement rate for Instagram posts. But when they are scheduled, they are seen by almost none.

There are some supportive comments in this post. For example, another user claims that an 80-90% engagement drop happened after starting scheduling Instagram posts.

80-90% drop in engagement

However, this post and the comments under it can't reflect reality. No proven fact indicates that scheduling Instagram posts affects engagement negatively. On the contrary, years of experience in this field have shown us that scheduling posts for Instagram and other social media channels has many benefits, resulting in a remarkable increase in impressions and engagement.

Let me tell you the advantages of scheduling Instagram posts!

The Benefits of Scheduling Instagram Posts

Scheduling Instagram and social media posts in general has several benefits. These are only some of them:

  • Consistency
  • Strategic Timing
  • Content Planning
  • Quality Control
  • Flexibility

Circleboom Instagram Scheduler

Schedule Instagram posts for multiple accounts in one dashboard!


#1 Consistency

Scheduling Instagram posts and consistency share an intrinsic and symbiotic relationship that amplifies the impact of one's online presence. By scheduling posts in advance, individuals can adhere to a consistent content cadence, ensuring their profile remains an active and engaging destination for their audience. This regularity bolsters familiarity and expectation among followers, creating a sense of dependability that encourages return visits and prolonged engagement. Just as a well-timed clock instills a sense of order in a bustling world, scheduling posts on Instagram maintains a structured rhythm that resonates with followers and reinforces the notion that valuable content can be anticipated.

Consistency, in turn, is nurtured by the practice of scheduling Instagram posts. It allows creators to plan and execute a cohesive content strategy that aligns with their brand identity, posting schedule, and goals. As each pre-scheduled post seamlessly follows the next, a narrative thread emerges, guiding followers through a thoughtfully curated journey. Moreover, consistent posting enhances visibility, positioning one's content in the feeds of followers and potential new audiences, ultimately contributing to higher engagement rates and broader reach. In this way, scheduling Instagram posts is the conductor of a harmonious symphony of consistency, ensuring the digital landscape remains vibrant and steady.

#2 Strategic Timing

Scheduling Instagram posts and strategic timing form a dynamic duo that orchestrates the symphony of social media success. Through scheduled posts, creators gain the power to unleash their content precisely when their target audience is most active and receptive. This strategic synchronization ensures that posts reach the right eye immediately, optimizing the potential for likes, comments, and shares. Just as a well-timed punchline enhances the impact of a joke, scheduling Instagram posts enables content to land with maximum resonance, captivating followers and driving meaningful interactions.

Strategic timing, in tandem with scheduled posts, unveils the science behind the art of engagement. By analyzing peak usage hours and audience behavior, creators can tailor their posting schedule to capitalize on moments of heightened user activity. This meticulous planning ensures that content stands a better chance of being seen amidst the scrolling frenzy and enables creators to tap into trending topics or events, further boosting the virality potential. In essence, the fusion of scheduling and strategic timing amplifies the effectiveness of each post, as it becomes a calculated arrow shot into the stream of digital consciousness, hitting its mark with precision and impact.

#3 Content Planning

Scheduling Instagram posts and content planning share a symbiotic dance that elevates a digital presence from randomness to strategic brilliance. With scheduled posts, creators can implement a deliberate sequence of content, ensuring a coherent narrative that resonates with their audience. This synchronization transforms the Instagram grid into a carefully crafted storyboard, guiding followers through a captivating visual journey.

Content planning, fueled by the ability to schedule posts, empowers creators to shape their online identity proactively. By mapping out a calendar of diverse and engaging content in advance, they can curate a well-rounded feed that consistently captures attention and fosters engagement. This partnership between scheduling and content planning is akin to an artist's sketch and brushstroke, enabling creators to paint a compelling masterpiece that speaks to their brand and captures the hearts of their followers.

#4 Quality Control

Scheduling Instagram posts and quality control form an inseparable alliance that upholds the standard of a brand's digital presence. By scheduling posts, creators gain the invaluable advantage of time to refine, review, and perfect each piece of content before it goes live. This meticulous scrutiny ensures that every post meets the desired level of quality, maintaining a consistent and polished aesthetic that resonates with the audience.

The partnership between scheduling and quality control is a vigilant gatekeeper, allowing creators to safeguard their online reputation. Scheduling posts in advance grants an opportunity for thorough proofreading, fact-checking, and optimizing visual elements. This synergy ensures that content is error-free, visually appealing, and aligned with the brand's image, fostering a sense of professionalism and credibility that engages followers and garners their trust.

#5 Flexibility

Scheduling Instagram posts and flexibility share a harmonious bond that combines structure with adaptability. While scheduling allows creators to plan content, it also allows them to adjust strategies based on real-time insights. This blend of foresight and agility ensures creators can seize spontaneous opportunities, respond to emerging trends, or accommodate changes without sacrificing their overall content plan.

The partnership between scheduling and flexibility is akin to a well-choreographed dance, where creators can move precisely while effortlessly embracing the rhythm of the ever-changing digital landscape. Scheduling posts provide a solid framework that empowers creators to experiment, iterate, and innovate, all while maintaining a steady presence. This interplay between structure and fluidity ensures that creators can strike the delicate balance between strategic planning and the dynamic nature of online engagement.

All these advantages listed here and more of them will eventually bring success to Instagram. Scheduling Instagram posts affects engagement in a positive way.

How to schedule Instagram posts

Instagram has a native scheduler. However, it is not easy to use and ineffective if you have multiple accounts and use other social media channels.

Instead, you can use Circleboom Publish. You should follow these steps to schedule your Instagram posts on Circleboom:

Step #1: Log in to Circleboom Publish with your account.

If you don't already have a Circleboom account, you can get one in seconds for free!

Step #2: If this is your first time using Circleboom Publish, you will see several options for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and Google Business Profile.

Select Instagram and connect your account(s). You can add multiple accounts from each platform.

Step #3: You should click on the “Create New Post” button to create your social media posts. As you see, there are specific post options for each platform. You can choose “Instagram Specific Post & Reels,” too.

You’ll proceed to account selection.

Step #4: Social media image generator on Circleboom has 4 options: Canva, Unsplash, Giphy, and Google Photos. You can also upload your own files to send them directly.

Canva is where you can curate and design images as you wish. You can apply ready-made templates, filters, effects, and other kinds of elements to edit your image.

Also, you can use Unsplash to find auto-generated, high-quality images to share on your Instagram accounts.

Giphy is where you can generate high-quality GIF images for your auto-generated Instagram posts.

Step #5: The next station is AI Instagram Post Generator.

Thanks to OpenAI integration, you can create auto-generated social media descriptions, captions, texts, and texts enriched by AI-generated hashtags, emojis, and other extras like grammar checks or translations.

You can define the style of your words, warmth, etc., on Circleboom Publish.

And you can enrich your auto-generated Instagram posts with extras.

Step #6: You can immediately add auto-generated Instagram captions with emojis, hashtags, etc. to your Instagram post.

Step #7: Use Circleboom Publish’s native Instagram hashtag generator to find, create, and save relevant and popular hashtag groups for your auto-generated Instagram content.

You can grow your reach on Instagram with an Instagram tag finder.

Step #8: Once you generate your Instagram posts, you can share them immediately Or schedule them for the future.

Also, you can set time intervals and automate your Instagram posts.

If you can't use the scheduled post feature on Instagram for business, you can use Circleboom to schedule Instagram posts for Business and Creator accounts.

Wrapping Up

Does scheduling posts affect engagement on Instagram? This is a hot question and people think it does negatively.

However, we know that scheduling Instagram posts has many advantages and it affects Instagram engagement positively.

I listed some of its benefits and also show the guide to schedule Instagram posts on Circleboom. You can manage multiple Instagram, Twitter, Facebook, Pinterest, LinkedIn and Google Business Profile accounts in one place.

You can take advantage of great Circleboom features at affordable prices.

Altug Altug

I focus on developing strategies for digital marketing, content management, and social media. A part-time gamer! Feel free to ask questions via [email protected] or Twitter (@mynameisaltug)

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