If you want to make sure that you have a solid Facebook marketing strategy, you should provide engaging and chatty content to your audience. One way to understand if you are on the right track is the engagement figures.
When we talk about engagement for social media, we mostly mean likes, comments, and reposts. Their importance may differ according to your strategies, but the goal is to increase reach and interaction to increase your awareness and boost your business.
To help you achieve your goals, we have gathered some Facebook engagement posts ideas to help you increase your reach and impression and eventually skyrocket your brand awareness and sales.
Facebook Engagement Posts Ideas
Whether you manage a Facebook Group or a Facebook Business Page, it is important to frequently keep in touch with your audience to stay top of your customer's minds. Even though you have many followers, if you remain inactive for a while or don't provide engaging content, you will be forgotten very quickly.
Out of sight, out of mind, right?
So, this is why it is important to come up with Facebook engagement posts to remind yourself to your audience regularly. But you should keep in mind that you need to integrate this strategy with highly engaging Facebook post ideas.
Thanks to Facebook's many features, you can boost your engagement with different types of features. So, if you are ready, let's discover some of the greatest Facebook engagement posts that we have prepared for you to get inspired.
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Facebook group engagement posts
If you manage a Facebook group, it is important to stay active and promote a sense of community in the group. To achieve this goal, here, we have gathered some engaging Facebook post ideas for you!
#1 Create Facebook Polls
Because of continuous interface modifications and the fact that Facebook prefers to emphasize its advertising above organic traffic, engagement on Facebook has become increasingly difficult. As a result, when it comes to engaging customers, businesses must think beyond the box! Facebook polls are an excellent method to achieve this.
Polls not only promote interaction, but they're also simple to create, get people talking, and have the potential to convert participants into customers or leads. We all have a tendency to express our ideas and choices, after all.
You can use polls as a means to get customer insights about your products and services. That is why it is one of the best engagement posts for Facebook groups.
Or, you can start a poll by simply asking the best of questions related to your business. For example, if you have a Facebook Group about movies, you can ask, "What is Leonardo DiCaprio's greatest movie?" and let your audience discuss and decide.
This can also help you build a community and strengthen the relationship between your followers.
#2 Organize Contests and Giveaways
Well, it is not a surprise that people love free stuff! So, competitions for giveaways are one of the most effective ideas for Facebook engagement posts.
But you should be aware of the fact that Facebook has some specific guidelines and regulations for contests. And sometimes, these regulations may differ according to your region. So, you should make sure that you are aware of the rules and policies to avoid possible troubles.
The nature of your contest should be in line with your goals. If you want to get some customer insights along the road, you should encourage comments, or if you want to grow your audience, you should promote invitations to follow your Facebook group as a condition of participation.
Kevin O. Frank
#3 Special discounts and sales
In the same spirit, let them know about any significant deals or special offers you're running. This may be highly engaging if you hold flash sales or provide special discounts to your Facebook group followers. It's an excellent method to thank individuals who are members of your group.
Also, unique offers can surely make your audience feel special, and eventually, they can help you build stronger bonds with them. Offering them special discounts will strengthen the sense of community. So, we strongly suggest you benefit from one of the best Facebook engagement post ideas, offering a special discount.
For example, if you have a Facebook group for the vegan community, you can offer them a special discount at a famous vegan restaurant. All you need to do is to get in touch with the restaurant and promote your community. After all, it is a win-win situation for them, too!
Facebook engagement posts for pages
If you manage a Facebook business page, there is no doubt that you are aware of the importance of keeping it alive and active.
If you don't keep your page active with Facebook engagement posts, you won't be visible even though you have a huge number of followers. So, it wouldn't matter if you have many followers as you can't make use of it properly.
Therefore, to avoid this scenario, we have gathered some practical, engaging Facebook post ideas for you to utilize to boost your Facebook page.
In the meantime, besides the Facebook engagement posts, you can also benefit from Facebook Stories to boost your brand awareness. If you want to learn more about that, make sure that you check out our blog.
#1 Schedule your Facebook posts for a future date
We hope that our ideas for Facebook engagement posts help you to boost your page or group. But still, we are aware of the fact that engagement posts are hard to manage. It requires a lot of time and energy to follow and reply to them.
To help you to achieve more engagement and make this strategy more doable, we have some good news for you for the operational workload, too! Circleboom Publish can surely help you save some time and energy to focus on the strategic to-dos rather than operational jobs.
Circleboom Publish is the ultimate social media management tool that can help you to manage multiple social media accounts on a single dashboard. You can schedule your posts for a future date, create post queues, find relevant content and design your posts with one of the best design tools, Canva.
After discovering the Facebook engaging post ideas in our list, select the appropriate ones for your business, create your content with the Canva design tool on Circleboom Publish, and schedule it for the best times to post on Facebook.
#2 Inspire your audience
As a Facebook business page manager, there is no doubt that you should inform your audience about your products and services. But if you constantly talk about your products, it might creep out your customers as they may feel targeted all the time. So, you need to communicate with your audience in a less invasive manner.
One way to do so is to provide Facebook engagement posts that can inspire them. So, instead of only promoting your products, you can give them some valuable insights related to your industry.
For example, if you have a furniture company, you can give some decoration ideas instead of pushing your products all the time. As you share your wisdom and knowledge, your audience can feel that they are important to you, and you are there to help them solve their problems.
#3 Humanize your brand
People are sociable creatures by nature. We want for connection and contact, particularly with other people. Your audience will surely prefer to get in touch with a more relatable figure instead of a cold and corporate organization. This puts brands at a severe disadvantage, but it is in your hands to change that to stay in the game.
Audiences are eager for authenticity in social media, and you can fulfill their need with proper Facebook engagement posts. You can share some behind-the-scenes content about your firm and your team.
Or, you can express your honest and raw feelings about current events, support your ideas and beliefs about causes to make the general society better.
So, as you build your brand identity through Facebook engagement posts, make sure that you humanize your brand's voice to become more reachable and relatable.
Kevin O. Frank
#4 Get your audience's ideas
If you give room to your audience in the process of making a decision, they will definitely feel more included, valued, and appreciated in your community. The most direct way to do so is by asking questions to your audience through Facebook engagement posts.
For example, if you are going to launch a new product, you can ask your audience about the product's name. Or, if you are an owner of a coffee shop, you can get their insights about what kind of new tastes they want to see from you.
Wrapping Up
One of the most critical social media strategies is to stay in touch with your audience on a regular basis to stay top of mind. Even if you have many followers, if you are idle for a long time or do not provide Facebook engagement posts, you will quickly be forgotten.
We have gathered some Facebook engagement posts ideas to help you to boost your brand awareness and reach. We hope that it would be beneficial for you to leverage your Facebook page or group.
If you are not sure how to set up a Facebook business page, we recommend you to check out our blog to discover more.
Zeynep Morelli
