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Guide for having a striking Instagram Bio!

. 10 min read
Having an attractive Instagram Bio is the first step to leveling your Instagram experience up! Find your tone, optimize your profile and grow your reach!

Instagram can be a wild ride, but creating your Instagram identity can be a fun and rewarding experience. It's like building a digital version of yourself to dress up, accessorize, and show off to the world.

When building your digital version, there's no right or wrong way. It's all about showcasing your unique personality, interests, and sense of humor. And let's face it, we all want to be seen as witty and charming on social media, even if we're not in real life.

Think of it this way - if your social media identity is a puzzle, your Instagram bio is one of the most important pieces. Without it, your puzzle may look incomplete or confusing, leaving people scratching their heads and wondering what you're all about.

And if you're feeling overwhelmed or unsure where to start to write your bio, don't worry - we are here to guide you with all the details. So, let's get creative, have some fun, and show the world the best darn version of ourselves we can - it is the best striking bio guide for you!


If you're looking for a tool to help you manage your Instagram publishing, Circleboom Publish is a useful tool.

It allows you to schedule posts, track analytics, and manage multiple accounts in one place. You can save time and focus on creating engaging content and interacting with your followers!

Circleboom Publish

Circleboom supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, and TikTok (soon).


Table of Contents

1- Looking closer at the Instagram bio features

2-Why do you need a striking bio?

3- Follow this path for a striking bio!

4- How to use AI to create a striking Instagram bio?

5- Frequently Asked Questions

6- Wrapping Up

Looking closer at the Instagram bio features

Your Instagram bio is a short piece of text that appears right below your username and profile photo, and it's often the first thing visitors notice when they come across your profile.

  1. Character Limit: 150 characters max.
  2. Emojis: Up to 30 emojis are allowed.
  3. Hashtags: Up to 30 hashtags are allowed. Use them strategically.
  4. Links: One clickable link is allowed. Make it relevant and up-to-date.
  5. Call-to-Action: Include a clear and concise call-to-action.
  6. Formatting: Use line breaks and spacing to make it visually appealing, but don't go overboard.

Bonus: Looking to increase engagement and reach on Instagram? Hashtags are an effective strategy that can help you get there! But, if you don't use them correctly, they can actually hurt your marketing efforts.

The Ultimate Instagram Hashtags Guide covers everything from why they're important to how many you should use, and we even break down the different types of hashtags you can use to increase engagement and reach. Don't miss out on this essential guide to Instagram hashtags!

The Ultimate Instagram Hashtags Guide for 2022
Instagram hashtags are among the most effective strategies to lead more traffic to your Instagram posts and increase engagement. To use Instagram hashtags efficiently, you should first grasp how they function and then formulate a comprehensive strategy.

Why do you need a striking bio?

Let's say you're a small business owner who sells handmade candles on Instagram. Here's how a striking bio can benefit you:

  1. A striking bio makes people want to learn more about your products. For example: "Scent your way to paradise with our handmade candles made from natural ingredients πŸ•―οΈπŸŒΊπŸŒ΄"
  2. Your bio represents your brand values and personality. For example: "Handmade with love and eco-consciousness πŸŒπŸŒΏπŸ•―οΈ"
  3. A bio that is interesting and informative can increase engagement. For example: "Join our candle-loving community and tag us for a chance to be featured! #handmadewithlove"
  4. Your bio can drive traffic to your online store. For example: "Shop our handmade candles at [insert website or online store link here]."

Since Instagram has included name and username in its search queries, your display name is an opportunity to optimize your profile for search. With the same example, you could include keywords like "handmade candles" or "natural candles" in your display name, such as "Paradise Candles - Handmade and Natural πŸ•―οΈπŸŒΏ"

Additionally, including relevant hashtags in your posts can help you get more visibility in search results. Circleboom's Instagram Hashtag Generator helps you find amazing, relevant hashtags for your Instagram content.

Auto-generate hashtags for Instagram

Find relevant, popular hashtags for your Instagram posts easily and quickly!


Follow this path for a striking bio!

Finding a striking bio for Instagram can be a process; here are some steps that we prepared for you:

1. Select your brand personality.


-be authentic

-do not force humor that doesn't feel true to your brand

-use wordplay and emojis in moderation

'Slice, slice, baby πŸ•'

-keep it concise and relatable, and include everyday struggles, humorous observations, or relatable quirks

'Professional napper, coffee addict, and perpetually hungry. Forever searching for the perfect avocado toast. πŸ₯‘πŸ˜΄β˜•οΈ'

-ensure it aligns with your brand's values and messaging

-use self-deprecating humor without going too far

'Not experts, just enthusiastic.'


-define your brand's mission and values

-use clear and concise language

-highlight your brand's accomplishments; such as awards, partnerships, or other notable achievements

-use industry-specific jargon

-use a professional tone

'We empower individuals and businesses to achieve financial goals with innovative solutions and personalized service. With 50+ years in finance, we deliver excellence daily.'


identify your brand's unique selling proposition (USP)

use clear and concise language to explain what you offer

use bullet points or emojis to break up the text and make it easy to read

highlight any awards, certifications, or industry recognition you have received

include a call to action (CTA) directing followers to your website or other social media channels

'🌍 Discover the world of sustainable fashion πŸ‘• Eco-friendly clothing line 🌿 Ethically sourced, cruelty-free, and 100% natural fabrics πŸ† Award-winning brand πŸ’» Shop now and join the movement towards a more sustainable future.


use language that is casual, laid-back, and easy-going

use incorporate hashtags or slang that are popular among your target audience

use eye-catching emojis or symbols to break up the text

play up your brand's strengths and unique features

keep it punchy, making every word count.

'Join the movement. Stand out in styleπŸ”₯ Follow for more fashion inspo.' (for a fashion brand)


determine what message you want to convey

choose an uplifting tone by using words and phrases that are positive, such as "empower," "motivate," and "inspire."

use strong adjectives

incorporate a call to action

'Empowering women to live their best lives through fitness and wellness. Join our movement and become your strongest, healthiest self. #strongwomen #fitnessmotivation #wellnessjourney'

' "In every walk with nature, one receives far more than he seeks." - John Muir 🌍 Sustainable and eco-conscious clothing for those who love the planet 🌱 Join us on our mission to protect the environment, one garment at a time 🌿 #SustainableFashion #NatureLovers #EcoFriendly.'


use an elegant tone of voice, avoiding slang and overly casual language

highlight your brand's luxurious or upscale features and qualities

include a tagline or slogan that reflects your brand's sophistication and elegance

'From timeless classics to avant-garde designs, we create pieces that elevate your style and showcase your individuality.#ElevateYourStyle'

2. Select the scope for your business.

  • Local Business: Include address, phone number, website, products/services, and relevant hashtags. Here's an example of a restaurant's Instagram bio;
πŸ“ [Insert physical address]
☎️ [Insert phone number]
🌐 [Insert website],
🍴 [Insert cuisine or specialty]
πŸ“ [Insert city/region]

  • National Business: Highlight unique value proposition, link to website, and relevant hashtags.
🍽️ [Insert unique value proposition]
🌐 [Insert website]
Our US based subscriber Applebee's Grill + Bar's Instagram bio is an excellent example for national businesses!
Applebee's Grill + Bar's Instagram bio

  • Global Business: Convey brand identity and purpose, link to the website, and use industry or target audience hashtags.
🍴 [Insert brand's identity and purpose]
🌐 [Insert website]
3. Decide what you want people to do first after visiting your profile.

  • To send people to a specific page: Add a link to your bio. (Keep in mind that only one clickable link is allowed.)
  • To build an Instagram following: Use a call to action to ask visitors to follow
  • To increase traffic: Use a call to action to invite visitors to share photos with a branded hashtag
  • To be contacted by other channels: Add your email, phone number, or address.

How to use AI to create a striking Instagram bio?

It's incredible how technology has evolved to play a role in almost every aspect of our daily routines. And nowadays, AI is even used to help us create captivating Instagram bios! Whether you're a local business, a national brand, or a global influencer, AI can help you create a bio that resonates with your audience and captures their attention.

Bonus: Circleboom Publish integrated several AI tools into their dashboards and started providing AI-powered social media post generators to their users.

Firstly you should identify keywords and prompts related to your brand, business, or personality. Then, use an AI-powered language model like GPT-4 to generate ideas based on those keywords and prompts for your bio.

As you have already selected your brand personality or tone of voice, you can edit these ideas with simple commands, like "Make it funnier." or "Use formal words and add a call to action to this site: xxx."

You can also use AI-powered optimization tools to brainstorm ideas, quotas, or wordplays.

Bonus: Are you also looking to spice up your Twitter profile with a stylish and eye-catching bio? Look no further! Our updated 2023 blog post features 100+ Aesthetic Bio Ideas for Twitter that are sure to make your profile stand out in 2023. Check out our blog post and start crafting your perfect Twitter bio today!

100+ Aesthetic bio ideas for Twitter to use in 2023
A well-written aesthetic Twitter bio is in 2023 one of those important sections of a Twitter account that you should initially pay attention to.

Frequently Asked Questions

These are the most common questions those who are looking for a striking Instagram bio also ask.

How many times can I change my Instagram bio?

You can change it as often as you like, but remember that too many changes can confuse your followers. So, make changes only when necessary, and ensure your updates are meaningful and sincere. This way, your followers will appreciate the authenticity of your message, and it will help you connect with them on a deeper level.

How can I change the font on an Instagram bio?

Unfortunately, Instagram doesn't offer an option to change the font of your bio within the app itself. However, you can use a few workarounds to achieve this effect. One way is to use a third-party app or website that generates different font styles and copy and paste the desired font into your Instagram bio: LingoJam and Cool Symbol, or apps like Fontify.

Another option is to create your bio in a text editor with the font you want, take a screenshot, and upload the image as your bio.

While changing the font can make your bio more visually appealing, the content really matters. So, focus on creating a clear and concise bio that accurately represents who you are or your brand, and use font changes as a secondary enhancement.

What are Instagram bio pronouns?

Instagram pronouns refer to the display of a user's preferred gender pronouns in their Instagram bio. This can include pronouns such as she/her, he/him, they/them, or any other pronouns that the user identifies with.

Including your preferred pronouns in your Instagram bio can be a small yet powerful way to show your support for inclusivity and respect for diversity. Β It also helps to avoid any assumptions about someone's gender identity or pronouns.

Should I add a location to my Instagram bio?

The decision to include your location in your Instagram bio depends on your goals and the nature of your account. If you are a local business or an influencer who frequently posts about specific locations or events, including your location in your bio can be a useful way.

On the other hand, if your account is not location-specific, such as a personal blog or an online store, including your location in your bio may not be necessary or relevant to your audience.

Wrapping Up

Your Instagram bio is a powerful tool that can help you showcase your brand, personality, and values in a concise and creative way.

A striking bio can attract new followers, increase engagement, and drive traffic to your website or online store. With the right approach and a little bit of creativity, you can create a bio that captures your brand's essence and makes a lasting impression on your audience.

Use the tips and guidelines we've shared to craft a bio that represents the best version of yourself or your brand and have fun with it!

Remember, your Instagram bio is just one piece of the puzzle that makes up your social media identity, but it's a crucial one.

So, take the time to make it shine and stand out from the crowd. Now you know how to write a striking Instagram bio.

Masham Malik

I'm a life-long SEO writing learner and a big social media enthusiast. I'm here to share my experience on blog topics that help and lift up people.

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