You've successfully subscribed to Circleboom Blog - Social Media Marketing
Great! Next, complete checkout for full access to Circleboom Blog - Social Media Marketing
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.

Macro influencers and where to find them!

. 8 min read

Have you seen the famous Harry Potter sequel? Yeah, macro influencers are also fantastic. They are not just collaborators but strategic partners in creating content and buzz. To work with them as a marketer, on the other hand, has its own advantages and challenges, starting with having to know all about them, including where to find them.

And don't worry—I'll also introduce a helpful tool for finding macro influencers: Circleboom Twitter.

Circleboom Twitter

Circleboom enables you to find the macro influencers on Twitter who would fit your brand perfectly!


What is a Macro Influencer?

Macro Influencer Definition

A macro influencer is a social media personality who commands a significant following. Though some can be celebrities, they are usually profiles that have risen to prominence through their content and hold sway in specific domains such as lifestyle, tech, or beauty.

How many followers does a Macro Influencer have?

Macro influencer follower count is a key differentiator. Though it is not something clear cut, they are assumed to bridge the gap between the relatability of micro-influencers and the star power of celebrities with a follower base usually between 100,000 and 1 million.

This is important because some also classify influencers above a certain level as macro, but some keep them in between. In other words, world-famous celebrities acting as top-tier influencers, such as Cristiano Ronaldo or Oprah Winfrey, may or may not be included in your list of macro influencers depending on this definition.

I'd suggest keeping them in between, though, mainly because classifying these well-known profiles with millions of followers as "mega influencers" is more accurate for me. Besides, how many companies are there to pay a ton of money for a TV commercial? And don't they even know these names? So, I believe this "mid-tier" is not being talked about enough, which is also the reason why you're reading this article. Need more info on influencer marketing? Check out the article below. ⬇️
Influencer Marketing Tips: Boost Your Marketing Strategy in 2024
By following these influencer marketing tips, you can leverage your marketing strategy and create a successful influencer marketing campaign.

Macro Influencer Examples

Consider Chiara Ferragni, whose fashion-forward posts have earned her millions of followers and a personal brand that’s recognized worldwide. Similarly, Jamie Oliver leverages his culinary skills to influence food trends and healthy eating habits.

Now let's talk about Tunde Omotoye, an immigration consultant with over 500k followers. Have you heard of him? Probably not if you are not interested in migrating to or studying in Canada.

That's actually what distinguishes mega influencers from macro influencers. That's also why it's essential to have more knowledge than being heard of some TV celebs if you're keen on working with macro influencers. And that's why I'll be introducing you to Circleboom Twitter.

Find Macro Influencers with Circleboom

There are many tools out there to find influencers, but the reason why I'll be talking about Circleboom Twitter is that it offers a lot more details and features when compared with most of the tools out there.

It not only lets you identify potential influencers among your followers and friends on Twitter, but it also has a fine influencer search engine for Twitter. Plus, it's safe, reliable, and quite easy to use through a few steps:

Step #1: Log in to your Circleboom Twitter account on your browser.

Then connect your Twitter profile with your Circleboom account.

Step #2: Navigate to the left menu and open the “Search” tab.

Then, proceed by clicking “Find Influencers”.

Step #3: Here, you can type in any keyword and pick the engagement levels of the influencers you'd like to find.

Let's go with the keyword "NFT" to find some NFT promoters.

Step #4: This part is crucial to make it "macro influencer": Adding filters.

Entering the minimum number of followers is the base. But it also lets you filter verified accounts and exclude inactives or newbies. The sky is the limit here.

Step #5: The influencers should be listed after you proceed. Here, you can sort and inspect them, or visit their Twitter profiles to contact them.

You can also add them to your Twitter lists or export these accounts as a CSV file.

After finding Twitter influencers, you can check their other social media accounts and go for a multi-channel collaboration. But if you want to collaborate with influencers more through Twitter, then you should definitely read this article:

Twitter Influencer Marketing Guide: Find Influencers on X!
There are many ways to find influencers on Twitter, but I will try to highlight the easiest and most cost-effective ones!

Though Circleboom's magic doesn't end here, I know I should not get too excited and stop myself from talking more about it in order not to go off-topic. So if you're interested in the tool and what else it has to offer, you can learn more about it here:

If you've read until here, you're done with the "what" and "how" parts of macro influencers. Now it's time to talk a bit more about "why".  

Macro Influencer Marketing Tips

Macro influencers introduce your brand to audiences beyond traditional advertising. They can connect you with users who fit your customer profile. However, effective macro influencer marketing involves strategic planning and execution. So here are some tips for that:

  • Identify influencers whose audience demographics align with your target market. Pick your audience identifiers such as keywords or locations. Then set your expectations. Don't be shooting in the dark, do your homework before jumping in. You might need a few tools for that, though.
10 Best Influencer Marketing Tools (Including Free Ones)
Let’s discover the best 10 influencer marketing tools, paid and free! You can level up your marketing strategies with the right influencers and grow your reach!

  • Always check for engagement rates and follow ratios, as a high follower count does not always mean your content will drive sales. This will also help you watch out for possible fake influencers!
Be aware of the fake influencers on social media!
Basically, the fake influencers are the regular social media users, who appear as if they are influencers. They can publish posts that seem excellent like an influencer does.

Exporting Twitter Followers / Accounts for Hyper-Targeted Ads
Today, I’m excited to share a game-changing tactic that can revolutionize your Twitter advertising strategy: Exporting Twitter Followers for Hyper-Targeted Ads.

  • Some consumers trust influencers more than your branded content, and collaborating with macro influencers can also help build trust for your brand. So instead of one-off campaigns to increase sales for a few weeks, try to foster long-term partnerships for sustained impact.
Off the record, that's also what we're trying to do here on Circleboom, and that's why we even have an affiliate program. Check it out here ⬇️
Circleboom Affiliate Program, refer and earn up to $1,656
Join now, get your tracking link, share with your network and earn 20% of each new subscription comes through your link.

Benefits of Macro Influencers

The benefits of macro influencers are manifold, but here are some of them:

  • Macro influencers introduce your brand to audiences beyond traditional advertising. They can connect you with users who fit your customer profile.
  • They bring credibility, a diverse audience, and the potential for significant ROI on marketing campaigns.
  • Their endorsements can serve as a powerful tool for brand positioning and reaching target audiences.
  • They're usually thought leaders who are capable of inspiring their audiences and driving their trust.
  • If your collaboration goes well, there's a chance that they may turn into your brand advocates through a mutualistic relationship.

Micro Influencers vs Macro Influencers

Macro Influencers vs. Micro Influencers

Enough of comparing the macro influencers with the mega ones, right? Let's also talk about the difference between macro and micro influencers.

The micro vs macro influencers debate is a consideration of depth versus breadth. Micro-influencers, with their smaller but highly engaged audiences, offer depth and niche appeal. In contrast, macro influencers provide increased visibility, reaching a vast audience across demographics.

For more info on micro influencers, you might want to read this article:

Where can you find Micro-influencers?
In the quest for micro-influencers, social media platforms are your treasure troves. Let’s discover more!

Note that there will also be huge differences in terms of the budget required. So it's actually a strategic decision for you to make. Maybe you can even come up with a plan that combines the powers of macro and micro influencers, who knows?

Speaking of budgets, how much do you think macro influencers make?

How Much Do Macro Influencers Make?

Remuneration for macro influencers varies based on their niche, follower counts, engagement rates, and campaign complexities. On average, macro influencers can make anywhere from $500 to $50,000 per sponsored post, with top-tier influencers commanding even higher rates.

Though there is not an exact way to tell this and these numbers are just estimates, I'm sure you'll find the following article exciting if you are into learning about Insta-rich people:

Most Paid Beauty Fashion Influencers on Instagram (2024)
The top beauty and fashion influencers earn thousands of dollars per Instagram post. Whether you’re a brand looking for an endorser or an influencer looking for inspiration, these accounts and their earnings are worth knowing.

Final Words

Macro influencers are invaluable assets in the marketer’s toolkit, offering a blend of authenticity and reach that can elevate brand presence. By understanding the nuances of working with macro influencers and implementing strategic campaigns, you can tap into a powerful conduit for connecting with consumers and driving business outcomes. And if you ever need help while doing so, Circleboom will always be there for you.

Fatih Kemal Oksuzoglu

Passionate about the latest trends and developments in the digital world, all the way from social media marketing to cybersecurity, and enjoys sharing his insights and tips.

adv image