If you're a real estate professional struggling to keep up with your social media, you're not alone. Maintaining an active and organized presence online can be a daunting task. However, you can significantly impact your business with the right tools and strategies. One of the best ways to achieve this is using a social media calendar.
Let me share a story of how I, as a marketing specialist, helped a real estate agency elevate its social media presence and how you can do the same.
Discovering the Power of a Social Media Calendar
I started working with a real estate client named John a few years ago. John was a fantastic agent—knowledgeable, personable, and incredibly hardworking. But he was all over the place when it came to social media. Some weeks, he'd flood his pages with listings and updates. Other times, he'd go silent for days, even weeks. It was clear that he needed a more consistent approach.
One day, after missing a critical post about an open house due to a busy schedule, John called me in a panic. That's when I introduced him to the concept of a social media calendar. Initially, he was skeptical. "How can planning posts ahead of time make such a big difference?" he wondered. But he trusted me enough to give it a try.
Implementing the social media calendar
We started by mapping out a month's worth of content. We included everything from new property listings and market updates to client testimonials and community events. The change was almost immediate. Not only did John's social media pages look more professional, but engagement also started to climb. Clients and prospects consistently interacted with his posts, strengthening his brand presence.
However, managing the calendar manually took some work. We needed a tool that could streamline the process even further. I tried some tools, but they could have been more efficient. Then, I found Circleboom Publish.
How did we use social media platforms?
Here's how we use different social media platforms to maximize our reach and impact in the real estate market. Thanks to its specific usage strategy, each platform can provide benefits for Real Estate. After explaining each platform one by one, I will also show how it is used social media calendars as an example.
Facebook for Real Estate Agencies: Building a Community
With Circleboom Publish, we scheduled various Facebook posts, ranging from new property listings and virtual house tours videos to client testimonials and community events. By ensuring a mix of content, we kept John's audience engaged and informed. Circleboom's automation feature meant that his Facebook page stayed active and up-to-date even on John's busiest days, continuously nurturing his online community.
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Instagram for Real Estate Agencies: Showcasing Visual Appeal
Instagram is all about visuals; with Circleboom Publish, we could plan a visually cohesive grid. We scheduled high-quality images of properties, behind-the-scenes snapshots of open houses, and short, engaging videos. Circleboom's integration with Instagram made maintaining a consistent posting schedule easy, boosting John's visibility and engagement on the platform. The visual planning tool was handy here, allowing us to see how the entire grid would look once published, ensuring that every post fit perfectly into the overall aesthetic.
Kevin O. Frank
Twitter for Real Estate Agencies: Real-Time Updates
We used Circleboom Publish for Twitter to schedule timely updates about market trends, quick tips for home buyers and sellers, and live-tweeting during open houses or real estate events. The ability to schedule tweets in advance ensured that John's Twitter feed buzzed with activity, keeping his followers engaged and informed in real-time. This was especially important for sharing instant updates and quick responses to trending topics, keeping John relevant and active in the fast-paced world of Twitter.
Zeynep Morelli
Pinterest for Real Estate Agencies: Driving Traffic through Visuals
Pinterest is an underrated tool for real estate marketing, and with Circleboom Publish, we made the most of it. We created visually appealing pins for new listings, home decor tips, and real estate market insights. By scheduling these pins in advance, we ensured a steady flow of content that drove significant traffic back to John's website. The platform's integration with Pinterest made managing and growing John's presence on this visual-centric network easy.
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Google My Business for Real Estate Agencies: Enhancing Local Presence
Google My Business is essential for local SEO, and Circleboom Publish helped us keep John's profile active with regular updates. We scheduled posts about new listings, open houses, and client reviews. Maintaining a consistent posting schedule improved John's visibility in local searches, which directly translated into more foot traffic and inquiries.
Zeynep Morelli
LinkedIn for Real Estate Agencies: Professional Networking
LinkedIn is a powerful platform for real estate professionals to network and share expertise. Using Circleboom Publish, we scheduled posts about market trends, professional achievements, and industry news. This helped John build a solid professional network, engage with other industry experts, and attract potential clients seeking a knowledgeable and reliable real estate agent.
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Here's a step-by-step explanation of how to share a Facebook Post with Circleboom Publish:
It's pretty easy and amusing to schedule Facebook posts on Circleboom’s social media scheduler. To schedule a Facebook post, you need to follow a few short steps:
Step#1: Log in to Circleboom Publish.
If you don't have a Circleboom Publish account yet, you can get one in seconds!
Step#2: On the first page, you'll find options for Twitter, Facebook, LinkedIn, Google My Business, Instagram and Pinterest.
If you want to schedule posts on your Facebook page, you can link your accounts to the Circleboom Social Media Management dashboard. It is also possible to connect both Facebook pages and Facebook groups at the same time.
Step#3: You should click on the “Create New Post” button to create your social media posts. As you see, there are specific post options for each platform. You can choose “Facebook Post”, too.
You’ll proceed to account selection.
Step#4: Social media image generator on Circleboom has 4 options: Canva, Unsplash, Giphy, and Google Photos. You can also upload your own files and send them directly.
Canva is a place where you can curate and design images. You can apply ready-made templates, filters, effects, and other elements to edit your image.
You can also use Unsplash to find auto-generated, high-quality images to share on your Facebook Groups and Pages.
Giphy is where you can generate high-quality GIF images for your auto-generated Facebook posts.
Step#5: The next station is the social media text generator. Thanks to OpenAI integration, you can create auto-generated social media descriptions, captions, texts, and texts enriched by AI-generated hashtags, emojis, and other extras like grammar checks or translations. Click on the "Select Account" tab.
You can define the style of your words, warmth, etc., on Circleboom Publish.
You can also enrich your auto-generated Facebook posts with extras.
Step#6: You can also use Circleboom Publish’s native Facebook hashtag generator to find, create, and save relevant and popular hashtag groups for your auto-generated Facebook posts.
Once your ai-generated Facebook text is ready, you can easily use it!
Step #7: Once you generate your Facebook posts, you can share them immediately Or schedule them for the future. You can pick up one of these best times to post!
Also, you can set time intervals and automate your Facebook posts.
Content Curation and Discovery
Circleboom Publish also excels in content curation. The platform helps you discover relevant articles, news, and blog posts that add value to your audience. For John, this meant sharing industry insights and local market trends that his followers found informative and engaging. By providing a mix of curated and original content, we positioned John as a knowledgeable and trusted voice in the real estate market. This kept his audience engaged and built his reputation as an expert in the field.
Kevin O. Frank
The Results
Combining a well-planned social media calendar and Circleboom Publish turned John's social media presence around. He no longer had to worry about missing essential posts or spending weekly hours managing his accounts. His engagement rates skyrocketed, his followers grew, and, most importantly, he started getting more leads from his online presence.
John's success story is a testament to the power of a social media calendar and the incredible advantages of using Circleboom Publish. It's a game-changer for real estate professionals looking to elevate their social media strategy without getting bogged down by the details.
Conclusion
If you're a real estate professional struggling to keep up with your social media, consider creating a social media calendar. To make the process even smoother and more effective, try Circleboom Publish. Trust me; it can transform your social media game, just like it did for John.
Circleboom Publish
Circleboom supports Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, and TikTok (soon).
